Inuvo Spotlights Market-Leading Customizable AI Capabilities for Precision Marketing

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Inuvo, Inc. highlights its purpose-built customizable AI capabilities, IntentKey, which enables marketers to create unique audience models without relying on cookies. This announcement follows the launch of the Audience Discovery Portal and a transparency statement, emphasizing the company's momentum in precision marketing.
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The announcement by Inuvo, Inc. regarding the enhancement of its IntentKey technology represents a strategic move in the marketing technology sector. As privacy concerns mount and major players like Apple and Google shift away from cookie-based tracking, Inuvo's AI-driven, cookie-free solution positions the company at a competitive advantage. This technological differentiation could potentially lead to increased market share and customer acquisition, particularly among privacy-conscious brands.

This development is timely, considering Google's target to eliminate cookies by the end of the year. By offering a privacy-compliant alternative, Inuvo is aligning with current trends in digital marketing and data privacy regulations, such as GDPR and CCPA, which could result in a favorable market response. The company's focus on customizable AI for audience modeling could resonate well with marketers looking for tailored solutions that align with their unique strategies and consumer insights.

However, the adoption rate and the effectiveness of the IntentKey models in delivering ROI for clients will be critical in determining the financial impact of this innovation. If successful, Inuvo could see an uplift in its stock as investors value the growth potential in the ad-tech space without the reliance on traditional cookies.

From a financial perspective, Inuvo's focus on customizable AI for advertising may represent a significant growth opportunity. The company's ability to adapt and innovate in response to industry changes, such as the phasing out of cookies, may lead to an improved financial outlook. By offering a product that is not only compliant with privacy standards but also boasts a competitive edge in terms of customization, Inuvo is likely to attract attention from investors keen on companies that are poised to capitalize on the evolving digital marketing landscape.

Investors will closely monitor Inuvo's revenue streams and client acquisition metrics in subsequent quarters to gauge the commercial success of the IntentKey models. A positive reception in the market could result in upward stock price movements and potentially increase investor confidence in Inuvo's long-term prospects. Conversely, any challenges in technology adoption or performance could temper investor enthusiasm.

The shift towards enhanced privacy in digital advertising is not only a technical challenge but also a regulatory and consumer demand. Inuvo's IntentKey technology addresses these concerns by providing a solution that does not rely on cookies, which are increasingly being scrutinized for privacy reasons. As regulations tighten and consumer awareness of data privacy grows, Inuvo's offering could become more attractive to companies seeking compliant marketing technologies.

The long-term implications for Inuvo hinge on its ability to maintain this privacy-centric approach while delivering effective marketing results. The company's transparency statement and commitment to open communication further bolster its stance on ethical AI use. Such positioning could serve to enhance Inuvo's reputation and trustworthiness in the eyes of both clients and regulators, potentially leading to a more sustainable competitive position in the market.

Clients can create unique IntentKey models tailored to their specific marketing needs

LITTLE ROCK, Ark., Feb. 08, 2024 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights.

IntentKey’s capabilities are especially significant in 2024, as Apple and Google continue their online privacy mission, with Google announcing their target to go 100% cookie-free by the end of the year. IntentKey doesn’t depend on cookies to source information and allows brands to gather data without compromising audiences’ privacy.

While large-language model (LLM) chatbots, like ChatGPT from OpenAI and Google Bard, have sparked excitement around customizability and problem solving, Inuvo has focused on the adaptability of its AI specifically for modeling audiences for advertising. IntentKey is the first and only LLM built from the ground up to generate and target audiences – no two IntentKey client models are alike.

“Unlike LLM chatbots, IntentKey is purpose-built for modeling audiences for advertising,” said Inuvo CEO Richard Howe. “We allow clients to customize and tailor the model for their specific use case by ingesting their own creatives, URLs, and conceptual descriptions of their ideal audience. The AI then generates a custom audience model based on those specific, unique parameters that is instantly actionable across the web.”

This approach breaks through the limits of traditional structured data that forces clients into predefined strategies and segments based on generic consumer data. IntentKey’s dynamic models continuously identify audiences that best resonate with clients’ brands and products at any moment in time.

“IntentKey delivers unprecedented flexibility to build audiences optimized for each client’s specific needs,” added Howe. “We believe purpose-built customizable AI will drive the next revolution in precision marketing.”

This announcement comes on the heels of significant momentum for the company, including the launch of its Audience Discovery Portal, which puts the power of AI in the hands of marketers, as well as the publication of its forward-facing transparency statement, which calls on AI leaders to provide open communication about the use of their AI models.

About Inuvo

Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:

Wally Ruiz

Chief Financial Officer

Tel (501) 205-8397

Investor Relations :

David Waldman / Natalya Rudman

Crescendo Communications, LLC

Tel: (212) 671-1020  

IntentKey allows marketers to generate custom audience models based on their own strategies, products, and market insights without relying on cookies for data sourcing.

IntentKey is specifically built for modeling audiences for advertising, allowing clients to customize and tailor the model for their specific use case by ingesting their own creatives, URLs, and conceptual descriptions of their ideal audience.

Inuvo, Inc. has recently launched its Audience Discovery Portal, putting the power of AI in the hands of marketers, and published a forward-facing transparency statement calling on AI leaders to provide open communication.
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inuvo is an advertising technology company for advertisers and publishers. the inuvo marketplace is a set of technologies designed to connect advertisers with consumer audiences through publishers across device types. our staff includes developers, designers, writers, marketers, advertising experts, data analysts, and testers doing their best work…in california and arkansas.