Inuvo Stock Price, News & Analysis

Inuvo, Inc. (NYSE American: INUV) has achieved a notable 88:1 return on ad spend (ROAS) using its IntentKey AI technology for a national luxury home retailer. The results showcase the technology's ability to analyze shifting consumer intents, which enabled the retailer to attract new audiences beyond traditional demographics. This adaptive approach capitalized on current consumer trends related to weddings and home furnishings, highlighting a shift in luxury consumer behavior towards price sensitivity. The press release underlines the necessity for marketers to adapt to evolving consumer priorities post-pandemic.

Inuvo, Inc. (NYSE American: INUV) announced a successful campaign where its AI technology, IntentKey, surpassed client KPI goals by 200% in raising breastfeeding awareness among minority pregnant and new mothers.

The campaign effectively utilized a targeted strategy, reaching expectant low-income mothers through tailored messaging. Notably, Hispanics showed higher engagement with video ads, while African Americans preferred display ads. These insights enable government partners to enhance outreach for social assistance programs.

Inuvo, Inc. (NYSE American: INUV) announced a significant success utilizing its IntentKey AI technology, helping a B2B electronic components client achieve a 91% reduction in customer acquisition costs. The campaign effectively targeted niche audiences like electrical engineers during the COVID-19 pandemic, providing strategic insights into consumer interests. This successful partnership has led to the renewal of the campaign into 2021, highlighting the technology's capability to adapt to changing market trends as the economy recovers.

Inuvo, Inc. (NYSE American: INUV) reported its financial results for Q4 and full year 2020, highlighting a 34% year-over-year growth in its IntentKey platform in Q4. Total revenue for 2020 was $44.6 million, down 27.4% from 2019 due to COVID-19's impact on the ValidClick platform. However, December revenue from ValidClick surged over 100% from its May low. The company expects to achieve positive Adjusted EBITDA in 2021, supported by the recent launch of its SaaS version of IntentKey and a strong balance sheet with $7.9 million in cash.

Inuvo reported a 34% year-over-year revenue growth for the fourth quarter and 22% growth for the full year 2020. The company's total revenue reached $44.6 million for 2020, with $12.9 million generated in Q4, marking a 40% sequential increase. Key revenue segments included $10.4 million from IntentKey and $9.3 million from ValidClick in Q4, showing respective increases of 34% and 48.5%.

CEO Rich Howe noted the momentum gained despite COVID-19 impacts, with expectations for further growth in 2021. A financial results conference call is scheduled for February 11 at 4:30 PM ET.

Inuvo, Inc. (NYSE American: INUV), a marketing technology provider, announced that CEO Richard Howe and CFO Wally Ruiz will meet with investors at the A.G.P. Virtual Emerging Growth Technology 1x1 Conference on February 4, 2021. This event offers a platform for direct investor engagement and showcases Inuvo's advanced IntentKey™ technology, which enhances consumer engagement through highly accurate intent data. Interested parties can schedule meetings by contacting their A.G.P. representative or KCSA Strategic Communications.

Inuvo, Inc. (NYSE American: INUV) has launched a SaaS version of its AI-driven digital advertising technology, the IntentKey. Previously available as a managed service, the IntentKey now allows clients to use their own resources to deliver campaigns, expanding market reach. This technology adapts to audience trends in real-time, offering a faster and more efficient alternative to traditional third-party data methods, which often delay audience actioning. The IntentKey is positioned to disrupt a $19 billion market and is backed by successful beta testing.

On January 22, 2021, Inuvo (NYSE American: INUV) announced the successful completion of a registered direct offering, securing $6.25 million in gross proceeds. The company sold 5,681,817 shares at $1.10 per share, with proceeds aimed for working capital and general corporate needs. The offering was facilitated by A.G.P./Alliance Global Partners and conducted under an effective shelf registration statement with the SEC. This funding will support Inuvo's marketing technology initiatives powered by artificial intelligence.

Inuvo, Inc. (NYSE American: INUV) announced a registered direct offering of 5,681,817 shares of common stock at $1.10 per share, projected to raise $6.25 million before expenses. The offering is set to close around January 22, 2021, subject to customary conditions. A.G.P./Alliance Global Partners is the sole placement agent for this transaction. This offering utilizes an effective shelf registration statement filed with the SEC, and a prospectus supplement will be available soon.