Identiv Partners with Narravero to Accelerate Digital Product Passport Adoption and Compliance

Rhea-AI Summary

Identiv (NASDAQ: INVE) has announced a strategic partnership with Narravero GmbH to develop integrated Digital Product Passport (DPP) solutions ahead of upcoming EU regulations. The collaboration combines Identiv's NFC inlay technology with Narravero's SaaS platform for DPP management.

The partnership aims to help companies comply with new European Union sustainability rules taking effect in 2027. Narravero's platform, which has already achieved 135 million visits as of February 2025, enables businesses to create and manage DPPs containing comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions.

Positive

• Strategic positioning ahead of mandatory EU DPP regulations in 2027
• Partnership leverages Narravero's established platform with 135 million visits
• Creates new opportunities for supply chain efficiency and customer engagement

Negative

• None.

Insights

Technology and Regulatory Analyst

Identiv's partnership with Narravero positions it strategically ahead of 2027 EU digital passport regulations, creating new revenue opportunities.

Identiv's newly announced partnership with Narravero represents a strategic market positioning ahead of forthcoming EU regulations that will require Digital Product Passports (DPPs) beginning in 2027. This partnership combines Identiv's NFC technology expertise with Narravero's data management platform to create an integrated solution for companies needing to comply with these regulations.

The timing is particularly significant as this collaboration positions Identiv to capitalize on what will likely become a substantial market opportunity when the EU mandates go into effect. Narravero has already demonstrated traction with their platform reaching 135 million visits as of February 2025, indicating growing interest in digital product passport solutions.

From a competitive standpoint, early entry into this regulatory-driven market could provide Identiv with first-mover advantages and the potential to establish industry standards. By combining physical RFID/NFC capabilities with Narravero's digital platform, the partnership creates a comprehensive offering that addresses the technical complexities of implementing DPPs at scale.

Beyond regulatory compliance, this solution targets supply chain efficiency and customer engagement opportunities, suggesting multiple value propositions that could drive adoption even before regulations take effect. The partnership also aligns with growing market demands for greater product transparency and sustainability information across global supply chains.

While financial terms weren't disclosed, this partnership represents a clear strategic direction for Identiv to expand its addressable market in the growing field of connected physical products with digital identities.

Companies to Commercialize Integrated Solution for DPP Deployments Ahead of Forthcoming European Union Regulations

SANTA ANA, Calif., July 2, 2025 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, announced today that it has entered into a partnership with Narravero GmbH., a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency. This collaboration expects to accelerate the commercialization of integrated solutions for EU-compliant DPP deployments. By combining Identiv's NFC inlays for dynamic product data with Narravero's robust data management platform, this partnership offers a comprehensive, integrated solution that streamlines DPP deployment for companies.

Driving DPP Innovation Ahead of EU Regulations
Both Identiv and Narravero are pioneers in connecting physical products with the digital world. Narravero's core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero's platform has already seen substantial growth, reaching 135 million visits as of February 2025.

"We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we're bringing to market," said Kirsten Newquist, CEO at Identiv. "This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement."

Thomas Rödding, CEO of Narravero, said, "Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv's expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution."

This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement.

For more information about Identiv's DPP solutions, please reach out to iotsales@identiv.com.

About Identiv, Inc.
Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.

About Narravero GmbH.
As one of the few providers offering an end-to-end solution, Narravero combines regulatory compliance, data integration, and product-based communication in a single SaaS platform. The technology transforms products into interactive touchpoints across their entire lifecycle. More than 200 clients across twelve industries – including cosmetics, furniture, and fashion – rely on Narravero to turn compliance into opportunity. Founder and CEO Thomas L. Rödding actively contributes to EU standardization (DIN, CEN-CENELEC). Learn more at: www.narravero.com.

Identiv, Inc. Media Contact:
Sophie Pearson
Identiv, Inc.
spearson@identiv.com

Narravero GmbH. Media Contact:
Dr. Inga Ellen Kastens
Narravero GmbH
ingaellen.kastens@narravero.com 

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SOURCE Identiv

FAQ

What is the partnership between Identiv and Narravero for Digital Product Passports?

Identiv and Narravero are partnering to create integrated DPP solutions that combine Identiv's NFC inlays with Narravero's data management platform to help companies comply with upcoming EU regulations.

When will the EU Digital Product Passport regulations take effect?

The new European Union sustainability rules requiring Digital Product Passports (DPPs) will take effect in 2027.

How many visits has Narravero's DPP platform received?

Narravero's Digital Product Passport platform has reached 135 million visits as of February 2025.

What benefits does the Identiv-Narravero DPP solution offer?

The solution offers regulatory compliance with EU rules, enhanced supply chain transparency, improved sustainability tracking, and increased customer engagement opportunities.

How can companies access Identiv's Digital Product Passport solutions?

Companies can learn more about Identiv's DPP solutions by contacting iotsales@identiv.com.