Identiv Partners with Narravero to Accelerate Digital Product Passport Adoption and Compliance
Identiv (NASDAQ: INVE) has announced a strategic partnership with Narravero GmbH to develop integrated Digital Product Passport (DPP) solutions ahead of upcoming EU regulations. The collaboration combines Identiv's NFC inlay technology with Narravero's SaaS platform for DPP management.
The partnership aims to help companies comply with new European Union sustainability rules taking effect in 2027. Narravero's platform, which has already achieved 135 million visits as of February 2025, enables businesses to create and manage DPPs containing comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions.
Identiv (NASDAQ: INVE) ha annunciato una partnership strategica con Narravero GmbH per sviluppare soluzioni integrate di Passaporto Digitale del Prodotto (DPP) in vista delle prossime normative UE. La collaborazione unisce la tecnologia NFC inlay di Identiv con la piattaforma SaaS di Narravero per la gestione dei DPP.
L'obiettivo della partnership è supportare le aziende nell'adeguamento alle nuove regole europee sulla sostenibilità che entreranno in vigore nel 2027. La piattaforma di Narravero, che ha già registrato 135 milioni di visite a febbraio 2025, permette alle imprese di creare e gestire DPP contenenti informazioni dettagliate sul ciclo di vita del prodotto, inclusi origine, dati di sostenibilità e istruzioni per il fine vita.
Identiv (NASDAQ: INVE) ha anunciado una alianza estratégica con Narravero GmbH para desarrollar soluciones integradas de Pasaporte Digital de Producto (DPP) anticipándose a las próximas regulaciones de la UE. La colaboración combina la tecnología NFC inlay de Identiv con la plataforma SaaS de Narravero para la gestión de DPP.
La asociación tiene como objetivo ayudar a las empresas a cumplir con las nuevas normas de sostenibilidad de la Unión Europea que entrarán en vigor en 2027. La plataforma de Narravero, que ya ha alcanzado 135 millones de visitas a febrero de 2025, permite a las empresas crear y gestionar DPP con información completa sobre el ciclo de vida del producto, incluyendo origen, datos de sostenibilidad e instrucciones para el fin de vida.
Identiv (NASDAQ: INVE)는 다가오는 EU 규제에 대비하여 통합 디지털 제품 여권(DPP) 솔루션을 개발하기 위해 Narravero GmbH와 전략적 파트너십을 발표했습니다. 이번 협력은 Identiv의 NFC 인레이 기술과 Narravero의 DPP 관리용 SaaS 플랫폼을 결합합니다.
이 파트너십은 2027년부터 발효되는 유럽연합의 새로운 지속 가능성 규칙을 준수하도록 기업을 지원하는 것을 목표로 합니다. 2025년 2월 기준 1억 3500만 회 방문을 기록한 Narravero의 플랫폼은 기업이 제품의 출처, 지속 가능성 데이터, 폐기 지침 등을 포함한 제품 수명 주기 정보를 담은 DPP를 생성하고 관리할 수 있게 합니다.
Identiv (NASDAQ : INVE) a annoncé un partenariat stratégique avec Narravero GmbH pour développer des solutions intégrées de Passeport Numérique du Produit (DPP) en anticipation des prochaines réglementations européennes. Cette collaboration associe la technologie NFC inlay d’Identiv à la plateforme SaaS de Narravero pour la gestion des DPP.
Le partenariat vise à aider les entreprises à se conformer aux nouvelles règles de durabilité de l’Union européenne qui entreront en vigueur en 2027. La plateforme de Narravero, qui a déjà enregistré 135 millions de visites en février 2025, permet aux entreprises de créer et gérer des DPP contenant des informations complètes sur le cycle de vie des produits, incluant l’origine, les données de durabilité et les instructions de fin de vie.
Identiv (NASDAQ: INVE) hat eine strategische Partnerschaft mit Narravero GmbH angekündigt, um integrierte Lösungen für digitale Produktpässe (DPP) im Vorfeld der kommenden EU-Vorschriften zu entwickeln. Die Zusammenarbeit verbindet Identivs NFC-Inlay-Technologie mit Narraveros SaaS-Plattform für die DPP-Verwaltung.
Die Partnerschaft zielt darauf ab, Unternehmen bei der Einhaltung der neuen Nachhaltigkeitsregeln der Europäischen Union, die 2027 in Kraft treten, zu unterstützen. Die Plattform von Narravero, die bis Februar 2025 bereits 135 Millionen Besuche verzeichnet hat, ermöglicht es Unternehmen, DPPs zu erstellen und zu verwalten, die umfassende Informationen zum Produktlebenszyklus enthalten, einschließlich Herkunft, Nachhaltigkeitsdaten und End-of-Life-Anweisungen.
- Strategic positioning ahead of mandatory EU DPP regulations in 2027
- Partnership leverages Narravero's established platform with 135 million visits
- Creates new opportunities for supply chain efficiency and customer engagement
- None.
Insights
Identiv's partnership with Narravero positions it strategically ahead of 2027 EU digital passport regulations, creating new revenue opportunities.
Identiv's newly announced partnership with Narravero represents a strategic market positioning ahead of forthcoming EU regulations that will require Digital Product Passports (DPPs) beginning in 2027. This partnership combines Identiv's NFC technology expertise with Narravero's data management platform to create an integrated solution for companies needing to comply with these regulations.
The timing is particularly significant as this collaboration positions Identiv to capitalize on what will likely become a substantial market opportunity when the EU mandates go into effect. Narravero has already demonstrated traction with their platform reaching 135 million visits as of February 2025, indicating growing interest in digital product passport solutions.
From a competitive standpoint, early entry into this regulatory-driven market could provide Identiv with first-mover advantages and the potential to establish industry standards. By combining physical RFID/NFC capabilities with Narravero's digital platform, the partnership creates a comprehensive offering that addresses the technical complexities of implementing DPPs at scale.
Beyond regulatory compliance, this solution targets supply chain efficiency and customer engagement opportunities, suggesting multiple value propositions that could drive adoption even before regulations take effect. The partnership also aligns with growing market demands for greater product transparency and sustainability information across global supply chains.
While financial terms weren't disclosed, this partnership represents a clear strategic direction for Identiv to expand its addressable market in the growing field of connected physical products with digital identities.
Companies to Commercialize Integrated Solution for DPP Deployments Ahead of Forthcoming European Union Regulations
Driving DPP Innovation Ahead of EU Regulations
Both Identiv and Narravero are pioneers in connecting physical products with the digital world. Narravero's core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero's platform has already seen substantial growth, reaching 135 million visits as of February 2025.
"We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we're bringing to market," said Kirsten Newquist, CEO at Identiv. "This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement."
Thomas Rödding, CEO of Narravero, said, "Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv's expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution."
This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement.
For more information about Identiv's DPP solutions, please reach out to iotsales@identiv.com.
About Identiv, Inc.
Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.
About Narravero GmbH.
As one of the few providers offering an end-to-end solution, Narravero combines regulatory compliance, data integration, and product-based communication in a single SaaS platform. The technology transforms products into interactive touchpoints across their entire lifecycle. More than 200 clients across twelve industries – including cosmetics, furniture, and fashion – rely on Narravero to turn compliance into opportunity. Founder and CEO Thomas L. Rödding actively contributes to EU standardization (DIN, CEN-CENELEC). Learn more at: www.narravero.com.
Identiv, Inc. Media Contact:
Sophie Pearson
Identiv, Inc.
spearson@identiv.com
Narravero GmbH. Media Contact:
Dr. Inga Ellen Kastens
Narravero GmbH
ingaellen.kastens@narravero.com
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SOURCE Identiv
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