Samsara Deepens Investment in Canada With Local Data Residency, Domestic Fulfillment, and Continued Market Growth

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Key Terms

data residency regulatory

Data residency describes the country or region where a company stores and processes its digital information, shaped by local laws and technical choices. Think of it like deciding which filing cabinet in which country holds a company’s important papers — that choice affects legal obligations, privacy protections, costs and how easily the company can move or share information. Investors watch data residency because it can create regulatory risk, compliance costs and constraints on expansion or cloud strategy.

telematics technical

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.

aws canada data centre technical

A AWS Canada data centre is a physical facility operated by Amazon’s cloud service in Canada that houses servers, storage and networking equipment used to run online services and store customer data. For investors it signals local infrastructure and commitment to a market—helping companies meet privacy and regulatory rules, reduce lag for Canadian users, and potentially drive regional sales and recurring revenue tied to cloud usage, much like a local warehouse boosts delivery speed and trust.

satellite connectivity technical

Satellite connectivity is the delivery of voice, data and internet services through orbiting satellites instead of ground-based cables or cell towers, like having Wi‑Fi from space that reaches remote areas and moving vehicles. Investors care because it can create new revenue streams, expand markets where traditional networks don’t reach, and offer network backup or global coverage; at the same time it involves high upfront costs, regulatory approvals and technology risk that affect profitability and growth forecasts.

ai-powered safety platform technical

An AI-powered safety platform is software that uses artificial intelligence to monitor, detect and help prevent physical or digital hazards—for example spotting unsafe behavior, equipment failures, cyber threats, or policy violations—by learning patterns from data and alerting operators in real time. Investors care because it can reduce accidents, legal fines and downtime while scaling protection across sites or systems, creating recurring revenue potential and improving a company’s operational resilience and reputation.

annual contract value financial

Annual contract value is the amount of revenue a company expects from a single customer contract over a 12‑month period, adjusted when contracts span shorter or longer terms. Investors treat it like the annual “rent” from a subscription: it makes different deals comparable, helps forecast predictable revenue, and highlights whether customer accounts are becoming more or less valuable — useful for judging growth, stability, and churn risk.

02/03/2026 - 08:00 AM

Expansion follows sustained customer adoption and reflects long-term commitment to in-country operations, with more than 15% of the company's net new business coming from its international frontiers in Q3

TORONTO--(BUSINESS WIRE)-- Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations^® Platform, today announced a significant expansion of its Canadian operations, underscoring sustained customer momentum and a long-term, in-region commitment to data localization, domestic logistics, and local investment. The expansion comes as Samsara’s AI-powered operations platform continues to scale globally, with more than 15% of the company's net new annual contract value coming from its international markets in its third quarter—reinforcing strong market fit and sustained demand across complex, regional operating environments.

As Canadian enterprises modernize operations nationwide, they face a unique set of regional challenges, from remote connectivity in the North to strict data-residency laws to the growing need for workforce development. Samsara’s localized approach ensures these organizations can access industry-leading AI innovation that is tailored to Canadian standards.

“Our momentum in Canada is driven by a commitment to solving the specific, complex challenges our customers face every day,” said Liz Klein, Director, Samsara, Canada. “By investing in homegrown infrastructure—from local data residency to domestic logistics—we are ensuring that Canadian organizations never have to choose between regulatory compliance and cutting-edge innovation. We are building a permanent ecosystem here that allows our customers to operate with total confidence within their own borders.”

In-Country Investments Designed for Canadian Operations

Samsara’s recent expansion is anchored by a series of strategic, in-market investments designed to eliminate friction and improve operational reliability for Canadian fleets:

Localized Data Hosting: With the recent launch of its dedicated AWS Canada data centre, Samsara enables public sector organizations, Crown corporations, and highly regulated industries to store and process data within national borders. This infrastructure supports large-scale deployments for organizations with complex regulatory requirements, including First Student, which is deploying Samsara to support AI-driven safety and telematics for approximately 46,000 vehicles across the US and Canada.
Domestic Fulfillment & Logistics: Through a strategic partnership with Ottawa Logistics, Samsara has eliminated much of the friction of cross-border trade. Canadian customers now benefit from same-day shipping and domestic fulfillment for hardware, significantly reducing lead times and eliminating import fees.
Integrated Asset Lifecycle Management: Through a strategic partnership with Element Fleet Management, Canadian customers can now access a unified solution for the full lifecycle of their assets. This collaboration combines Element’s fleet leadership with Samsara’s real-time data to help organizations simplify procurement, improve driver safety, and reduce the total cost of ownership.
Resilient Connectivity: To support fleets operating in Canada’s most remote geographies, Samsara’s Satellite Connectivity provides a critical lifeline for safety and visibility where cellular networks fail.
Advanced AI Safety Innovation: Samsara significantly expanded its AI-powered safety platform with new features designed to protect essential workers in Canada’s most challenging environments. This expansion includes:
- Weather Intelligence: Real-time overlays integrated directly into the Samsara map to help Canadian fleets navigate severe conditions.
- Proactive Coaching: AI-driven tools that automatically prioritize safety events, allowing managers to coach drivers more effectively and at a larger scale.
- Worker Safety Tools: A new "One-Click SOS" feature and proactive safety check-ins to ensure the well-being of teams operating both inside and outside the vehicle.
Investment in Future Workforce: To support the next generation of industry talent and advance professional development, Samsara has expanded its investment in Canadian scholarship and training programs:
- Trucking HR Canada: Launched a scholarship program to celebrate the families and essential workers powering the Canadian supply chain.
- Alberta Motor Transport Association: Partnering to sponsor advanced safety course scholarships for four safety managers pursuing specialized training in Alberta.
- Toronto Transportation Club: Continued sponsorship of its scholarship program, awarding five scholarships annually for up to four years to students at accredited colleges, helping build a strong pipeline of future industry talent.

By pairing global scale with an in-region operational footprint, Samsara offers Canadian organizations a trusted platform built to meet local regulatory, security, and reliability requirements—backed by the financial strength to support long-term, mission-critical operations.

Customers across Canada are already seeing measurable impact from Samsara’s locally anchored approach. "Making the switch to Samsara has been a game changer,” said Marco Goodridge, Regional Maintenance Manager, Sterling Crane Canada. “We’re able to get accurate, instant data whenever we need it. The experience has been amazing for all of us."

To learn more about Samsara’s Canadian initiatives, visit samsara.com/ca.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.