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IZEA Worldwide, Inc. reports developments in influencer marketing and creator-economy services for marketers. The company provides creator agency services, creator technologies, and marketplace functions that connect brands with creators for custom content, social distribution, campaign workflow, analytics, targeting, bidding, and payment processing.
Recurring IZEA news covers earnings calls and operating results, Managed Services bookings, enterprise account activity, technology enhancements, and platform launches such as ZED, its AI-infused creator economy marketing operations platform. Updates also address campaign execution across creators and social channels, cost structure, and cash resources.
IZEA Worldwide has announced a strategic partnership with Kochava, enhancing omnichannel attribution capabilities for brands in influencer marketing. Designated as an Authorized Partner, IZEA aims to leverage Kochava’s expertise in driving attributable app downloads through influencer campaigns. This collaboration taps into the rapidly growing mobile commerce sector, which is projected to account for 10% of total retail sales by 2025. This partnership supports the ongoing shift towards lower-funnel marketing and improved return on investment for brands.
IZEA Worldwide released its first The State of Influencer Earnings report, revealing significant growth in influencer earnings across all tiers from 2015 to 2021. Average costs per post reached all-time highs in 2021, reflecting increased marketing investments. Video platforms like TikTok and YouTube command the highest rates, with TikTok averaging $3,514 and YouTube $4,491 per post. Notably, nano-influencers saw a staggering 3,504% rise in average earnings, while mega-influencers experienced a 301% increase.
IZEA Worldwide has enhanced its influencer marketing capabilities, now featuring 15 million searchable profiles, up 50% from last year. The IZEAx® Unity Suite and IZEAx® Discovery tools now include over 1 million YouTube channels, enhanced by BrandGraph® AI. Starting February 7, subscription prices for IZEAx Discovery will increase from $149 to $169 monthly for new subscribers, reflecting its expanded functionalities. This move aims to bolster collaboration opportunities between brands and influencers.
IZEA Worldwide has secured a mid-six-figure contract expansion with a mass media company to promote a major movie release in 2022. This partnership is part of an ongoing collaboration that has grown into a multi-million-dollar annual relationship. The announcement marks a record-breaking January for IZEA, with managed services bookings exceeding previous figures. The CEO emphasized the excitement of collaborating on popular entertainment franchises and highlighted previous successful initiatives in the entertainment industry.
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IZEA Worldwide, Inc. has appointed Ross Yellowlees as General Manager of Emerging Markets, a new role aimed at expanding the company's global reach.
Yellowlees, with extensive experience in advertising and marketing, will build a team to identify and scale market opportunities.
IZEA aims to leverage his expertise to drive growth following a record-setting 2021, enhancing revenue through their Emerging Markets unit and contributing to the Creator Economy.
IZEA Worldwide has released a report titled “Influencing the Metaverse”, revealing insights from a study conducted with 1,034 U.S. internet users. Key findings indicate that 70% of influencers believe the metaverse will supplant traditional social media. The research shows that 72% of influencers are monetizing their presence in the metaverse, with 90% supporting brand sponsorships within virtual games. Additionally, 66% of consumers expect to acquire a VR device in the next three years, highlighting the metaverse's potential growth.
IZEA Worldwide, Inc. (NASDAQ: IZEA) has secured a $1.7 million Managed Services contract from a leading online educational services provider, an existing client. This contract will enable IZEA's creators to enhance brand exposure and traffic throughout the calendar year. In 2021, the company reported record annual managed services bookings of $39.5 million, a significant increase from $17.3 million in 2020. IZEA anticipates continued growth in customer engagements in 2022 as brands increasingly invest in influencer marketing.
IZEA Worldwide has announced that it will now accept Bitcoin and Ethereum as payment for its influencer marketing services. This decision is part of a strategic move to accommodate influencers, with 65% of those surveyed expressing current ownership of cryptocurrencies. IZEA aims to capitalize on favorable market conditions, as BTC and ETH are trading below their all-time highs. The company has a history in cryptocurrency, having initiated mining operations in 2018, and believes this step will enhance collaborations in the evolving influencer marketing space.
IZEA Worldwide, Inc. reported a record-breaking Managed Services bookings of $39.5 million for the full year 2021, an increase of $22.2 million from 2020. The company achieved its best Q4 in history with bookings of $10.6 million, up 62% year-over-year. IZEA has expanded its customer base significantly and anticipates continued revenue growth in 2022, supported by a strong pipeline and approximately $75 million in cash. The management emphasizes ongoing investments in sales, technology, and marketing to capitalize on the growing influencer marketing sector.