Izea Worldwide Inc Stock Price, News & Analysis

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced a mid six-figure contract with a leading spirits manufacturer, expanding its influencer marketing efforts. This follows an initial campaign earlier in 2020. The contract aims to leverage the shift in consumer behavior during COVID-19, with people increasingly ordering alcohol online. Research indicates social media users are significantly more likely to engage in online alcohol ordering. IZEA recognizes this as a crucial moment for alcohol brands to connect with consumers, especially millennials, amid changing consumption habits.

IZEA Worldwide, Inc. (NASDAQ: IZEA) has welcomed Buzzoole, a leading influencer marketing company in Europe, to its Influence+United alliance. Founded in 2013, Buzzoole has over 850 brand partners in the EU and a community of 260,000 creators. The partnership aims to enhance influencer marketing campaigns across Europe, leveraging Buzzoole's technology and expertise. The alliance facilitates streamlined global marketing efforts, allowing brands to execute unified campaigns efficiently. Further announcements regarding new partners are expected soon.

IZEA Worldwide, Inc. (NASDAQ: IZEA) has launched Influence+United, the first global alliance for influencer marketing. This initiative aims to simplify multi-continent marketing efforts for multinational companies by providing a unified influencer marketing platform. IZEA, as a Charter Member, emphasizes streamlining execution from proposal to results, enabling brands to collaborate effectively across different cultures and languages. The company has facilitated nearly 4 million transactions within the Creator Economy since its inception in 2006, positioning itself as a leader in influencer marketing technology.

IZEA Worldwide, Inc. (NASDAQ: IZEA) has announced a media alert regarding an upcoming industry-first global alliance. The announcement is set for September 21, 2020, at 5:00pm GMT (12:00pm ET, 9:00am PT). Further details will be shared via press releases, the company’s Press Center, and social media channels. IZEA specializes in influencer marketing technology, supporting the Creator Economy by facilitating transactions between brands and content creators. The company is known for its influencer marketing platform, launched in 2006, and has executed nearly 4 million transactions.

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced a streaming event on September 30, 2020, to launch Shake, a new online marketplace for digital services. This platform enables creators like influencers, photographers, and writers to set their prices and sell services directly to marketers and buyers. The event will include an overview of IZEA’s creator economy vision, a comparison of its platforms, and a demonstration of the Shake buying and selling process. Interested individuals can register at http://izea.com/shake/event.

IZEA Worldwide reported a 20% decline in total revenue for Q2 2020, totaling $3.1 million compared to Q2 2019. Managed Services revenue dropped 17% to $2.5 million, while SaaS Services saw a 31% decrease to $645,000. Despite a net loss of $1.8 million, improvements in Managed Services bookings were noteworthy, showing a 50% increase compared to the prior year. The company raised $15.4 million through a securities offering, enhancing its financial position.

IZEA Worldwide, Inc. (NASDAQ: IZEA) announced the integration of Instagram Reels into its influencer marketing platform, Shake. This addition, made just days after Instagram's Reels feature launched, allows influencers to monetize short video content. Shake serves as a marketplace for creators to showcase their services at a self-determined price, catering to various types of creators. CEO Ted Murphy emphasized the growing popularity of short-form content and the platform's role in connecting influencers with marketers.

IZEA Worldwide has secured a contract with a Fortune 500 financial services firm for its influencer marketing software and services. This agreement marks a significant win-back after a period of non-activity, enhancing the scope of their relationship. CEO Ted Murphy noted that IZEA's software is well-suited for regulated industries, streamlining workflows while ensuring compliance. The company also reported a recovery in managed services bookings following COVID-19 impacts, signaling potential long-term growth in licensing agreements.

IZEA Worldwide is launching an influencer marketing campaign to promote mask-wearing in Kentucky, partnering with Doe-Anderson. This initiative aims to combat misconceptions about masks and educate residents on their effectiveness in reducing COVID-19 transmission. The campaign coincides with Governor Andy Beshear's executive order mandating mask usage in public places. IZEA encourages local influencers to participate by signing up on its platform. The move aligns with CDC recommendations and seeks to address ideological challenges regarding mask compliance.