Del Taco Brings Back Fan Favorite Big Fat Tacos and Introduces Del Flipz
Rhea-AI Summary
Del Taco (NASDAQ:JACK) revived its 90s-inspired lineup on April 2, 2026, reintroducing the fan-favorite Big Fat Tacos, plus Dragon Fruit Blueberry Poppers, Mini Sweet Cream Churros and a collectible promotion called Del Flipz.
Big Fat Tacos return in five varieties; Del Flipz collectibles accompany Big Fat Tacos meals while supplies last and are also sold online.
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News Market Reaction – JACK
In the Apr 2 session, JACK gained 2.88%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 31 | Promotional offer | Positive | +0.4% | Free Classic Burrito promo for rewards members with minimum purchase. |
| Mar 30 | Executive appointment | Positive | -3.1% | New CMO hired to drive innovation and brand strategy. |
| Mar 05 | Tech/operations upgrade | Positive | -0.2% | Restaurant365 deployed as mandated inventory and back‑office platform. |
| Mar 02 | Annual meeting results | Positive | -1.6% | Shareholders re‑elected all board nominees and approved proposals. |
| Feb 27 | Activist challenge | Negative | -2.1% | Biglari Capital called for immediate resignation of board chair. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent news skewed toward marketing, technology, and governance updates, with share reactions often muted or negative even on seemingly constructive developments.
Over the past month, JACK has issued several updates spanning marketing, promotions, and governance. A National Burrito Day giveaway on Apr 2, 2026 coincided with a modest 0.41% gain, while the appointment of a new CMO on Mar 30 and the rollout of Restaurant365 across 2,128 locations drew small negative moves. Governance news, including board re‑elections and activist pressure, also saw mild declines. Today’s Del Taco nostalgia campaign continues the focus on brand and traffic-driving initiatives within a broader downtrending share profile.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LAKE FOREST, Calif., April 02, 2026 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second-largest Mexican quick service restaurant* is launching a variety of limited-time, 90s-inspired classics. The throwback lineup features the return of fan-favorite Big Fat Tacos, alongside the popular Dragon Fruit Blueberry Poppers and Mini Sweet Cream Churros. Available beginning April 2 at participating locations, the craveable menu items deliver a mix of bold flavors that authentically capture the essence of an iconic era. Adding to the nostalgia, Del Taco is introducing Del Flipz, a retro-inspired collectible modeled after a popular 90s tabletop craze featuring printed milk bottle caps.
For a limited time, guests can indulge in Big Fat Tacos, one of Del Taco’s most requested “bring it back” items. Served on a buttery toasted flatbread and layered with fresh house-grated cheddar cheese, crisp shredded lettuce and diced tomatoes, each Big Fat Taco delivers bold flavors and a satisfying, made-to-order bite.
Guests can choose from five Big Fat Taco varieties:
- Seasoned Beef with Salsa Casera
- Grilled Chicken with Creamy Chipotle Sauce
- Carne Asada Steak with Del’s Signature Secret Sauce
- Egg & Cheese and Bacon
- Egg & Cheese
Big Fat Tacos are available à la carte or as part of a meal. Del Taco also continues to be a value leader with 2 for
“We’re leaning into 90s nostalgia in a big way with the return of our Big Fat Tacos and Del Flipz promotion. Our fans have been asking for the return of Big Fat Tacos for years, and we’re excited to bring these favorites back in beef, chicken, carne asada steak and breakfast varieties,” said Noah Chillingworth, Chief Marketing Officer of Del Taco. “In the 90s, Del Taco’s collectible milk caps were a phenomenon, so we’re excited to tap into that lore with Del Flipz.”
Guests who purchase ANY Big Fat Tacos Meal can score a set of Del Flipz 90s collectible milk caps, while supplies last. Fans can also shop collectibles directly through the Del Taco webstore, where individual Slammers are available for
Additional Blasts from the Past:
Del Taco also is bringing back Dragon Fruit Blueberry Poppers. These fun and refreshing drinks feature real dragon fruit pieces and blueberry-flavored popping boba pearls. Guests can enjoy them in Minute Maid® Zero Sugar Lemonade or Sprite® over ice or as a creamy vanilla shake, providing a refreshing twist on classic beverages.
Rounding out the nostalgic menu items, Del Taco is reviving Mini Sweet Cream Churros, snackable, dessert-sized treats that are perfect to end any meal. Each order includes two warm, crispy mini churros filled with sweet cream and finished with a dusting of cinnamon sugar, delivering throwback tastes in every bite.
For more information and to find the nearest Del Taco location, visit www.deltaco.com.
Del Taco Throws It Way Back with the Return of Big Fat Tacos & Introduction of Del Flipz
*By number of units.
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 10 Best Reader's Choice Awards, Del Taco offers a unique variety of Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.
Founded in 1964, Del Taco now serves more than three million guests each week at nearly 600 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information about the Del Taco brand, and to find your nearest location, visit deltaco.com.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/1c7b834b-94c2-40d6-aa9a-e17c2d0f308e
https://www.globenewswire.com/NewsRoom/AttachmentNg/80ff00e9-7685-4b2f-9cde-cc9fa547173a
Media Contact Selena Lane Powerhouse+Co. selena@powerhouseandco.com