Del Taco Kicks Off the New Year with Two for $3 Grilled Chicken Tacos and Real Strawberry Drinks
Rhea-AI Summary
Del Taco (NASDAQ:JACK) announced a limited‑time value promotion starting Dec. 30, 2025: two Grilled Chicken Tacos for $3, available through Feb. 9, 2026 at participating locations. Each taco features freshly grilled, marinated chicken, savory sauce, shredded lettuce and house‑grated cheddar in a warm flour tortilla.
Del Taco also introduced Real Strawberry beverages: Real Strawberry Lemonade (Minute Maid Zero Sugar + real strawberries), Real Strawberry Sprite, and a Real Strawberry Shake (hand‑blended vanilla + real strawberries), offered in 16‑ounce and 24‑ounce sizes. The promotion emphasizes value and real ingredients for post‑holiday consumers.
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News Market Reaction
On the day this news was published, JACK declined 2.82%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
While JACK was down 5.1%, key peers like DIN (-4.05%), LOCO (-1.48%), PTLO (-0.85%) and NATH (-0.22%) also traded lower, with RICK slightly positive at +0.3%, suggesting broader restaurant pressure but with name-specific weakness flagged by scanners.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 22 | Asset divestiture | Positive | -3.1% | Completed Del Taco sale to simplify operations and bolster balance sheet. |
| Dec 18 | Brand anniversary promo | Positive | +0.9% | 75th anniversary celebration with throwback items and limited-time offers. |
| Dec 01 | Holiday promo campaign | Positive | -2.0% | 24 Days of Jackmas app-based deals and freebies for loyalty members. |
| Nov 19 | Earnings release | Negative | +0.9% | Q4 revenue and EBITDA declines with FY2026 guidance outlined. |
| Nov 06 | Value menu launch | Positive | -7.0% | Launch of limited-time Munch Better Deals value lineup starting at $7. |
Recent JACK news often saw price moves that diverged from the apparent tone of announcements, especially around marketing promotions and strategic updates.
Over the past months, JACK news centered on promotions, brand initiatives, earnings, and the divestiture of Del Taco. The company completed the Del Taco sale for about $119 million, tied to its “JACK on Track” plan. Marketing has leaned on value and app-based offers like “24 Days of Jackmas” and Munch Better Deals. Earnings showed lower revenue and Adjusted EBITDA with new FY2026 guidance. Today’s Del Taco promotion comes shortly after the Del Taco sale closing, highlighting continued value-focused messaging tied to that brand.
Market Pulse Summary
This announcement highlights Del Taco’s limited-time value push with two Grilled Chicken Tacos for $3 through Feb. 9, alongside Real Strawberry beverages in 16-ounce and 24-ounce sizes. Set against JACK’s recent divestiture of Del Taco and prior value promotions, it underscores continued emphasis on budget-conscious consumers. Investors may watch how such offers influence traffic and mix relative to the company’s broader turnaround and promotional strategy.
AI-generated analysis. Not financial advice.
Fuel post-holiday cravings without emptying the wallet
LAKE FOREST, Calif., Dec. 30, 2025 (GLOBE NEWSWIRE) -- The holidays are over, wallets are lighter and appetites are ready for a fresh, quality meal that truly hits the spot. Del Taco is here to help with a major deal on one of their best-selling tacos for over 30 years. For a limited time, guests can indulge in their comfort meal and grab two Grilled Chicken Tacos for just
These aren’t just your average chicken tacos — each one is made with freshly grilled, marinated chicken, topped with Del’s savory secret sauce, crisp shredded lettuce and house-grated cheddar, all wrapped up in a warm flour tortilla. Two Grilled Chicken Tacos for just
Del Taco recognizes that as consumers enter the new year, they’re becoming more intentional about how they spend. The two for
Plus, Del Taco is featuring a lineup of Real Strawberry Beverages that are anything but basic. Grab one of these refreshing beverages that feature REAL strawberries mixed with either Sprite® or Minute Maid® Zero Sugar Lemonade, or hand blended in a creamy vanilla shake.
- Real Strawberry Lemonade – made with Minute Maid® Zero Sugar Lemonade and real strawberries.
- Real Strawberry Sprite® – crisp, refreshing and bursting with real strawberries.
- Real Strawberry Shake – A creamy vanilla shake hand-blended with real strawberries.
Available in 16-ounce and 24-ounce sizes, these drinks pair perfectly with Del’s signature Grilled Chicken Tacos.
At a time when value matters more than ever, Del Taco continues to meet guests where they are — offering craveable menu favorites and refreshing beverages made with real ingredients, all at a price that just makes sense.
For more information on Del Taco, visit deltaco.com.
©2025 Del Taco LLC
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 10 Best Reader's Choice Awards, Del Taco offers a unique variety of both Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch and signature creamy Queso Blanco.
Founded in 1964, Del Taco now serves more than three million guests each week at its nearly 600 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.
Contact: Paul-Michel Donahie, Champion
pdonahie@championmgt.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e5fea9f4-fe66-4302-bc34-91d26ffa8118
FAQ
What is Del Taco's two for $3 Grilled Chicken Tacos promotion (JACK) and when does it run?
What ingredients are in Del Taco's Grilled Chicken Tacos in the JACK promotion?
What Real Strawberry drink options did Del Taco (JACK) add and what sizes are available?
Are Del Taco's two for $3 tacos available at all locations for JACK shareholders or customers?
How do the Real Strawberry beverages pair with the JACK two for $3 tacos?
