Del Taco Serves Up JUMBO Flavor and JUMBO Value This Lent
Rhea-AI Summary
Del Taco (NASDAQ: JACK) is reintroducing seasonal seafood items from Feb. 3 through April 14, including 2 Jumbo Shrimp Tacos for $6, 3 Beer Battered Fish Tacos for $7, and a Jumbo Shrimp Burrito.
Menus feature wild-caught Alaska Pollock, house-made pico de gallo, cabbage, cilantro-lime rice and the chain's signature sauce. Price and participation may vary; availability is while supplies last.
Positive
- None.
Negative
- None.
Market Reaction
Following this news, JACK has gained 7.93%, reflecting a notable positive market reaction. Our momentum scanner has triggered 4 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $23.28. This price movement has added approximately $30M to the company's valuation.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus
JACK was up 0.14% pre-news, while several restaurant peers also traded higher: DIN +2.08%, LOCO +2.07%, NATH +0.70%, PTLO +0.36%, RICK +0.17%. However, no peers appeared in the momentum scanner, pointing to stock-specific rather than sector-driven activity.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 22 | Brand collaboration drop | Positive | +2.5% | Limited-edition “Jack Was Here” streetwear collaboration for 75th anniversary. |
| Jan 22 | Earnings webcast notice | Neutral | +2.5% | Announcement of Q1 2026 earnings webcast and release timing. |
| Jan 09 | Debt repayment | Positive | -1.4% | Repayment of <b>$105 million</b> in senior secured notes under debt-reduction plan. |
| Jan 07 | POS modernization | Positive | +1.0% | Completion of Qu unified commerce rollout across >2,100 restaurants in 15 months. |
| Jan 05 | Menu innovation | Positive | +1.4% | Launch of new Protein Bowls and 2 for $6 Jack Wraps promotion. |
Recent JACK headlines have mostly seen modest positive follow-through, with 4 of the last 5 news events followed by gains and only the debt repayment release seeing a mild decline.
Over the past month, Jack in the Box has focused on brand initiatives, balance sheet actions, and menu innovation. A $105 million debt repayment supported the “JACK on Track” plan, while a rapid POS modernization across >2,100 restaurants and new wraps/bowls aimed to drive sales. Branded collaborations and upcoming earnings have also featured. Today’s Del Taco seafood promotion fits into this broader theme of leveraging menu and brand to support traffic.
Market Pulse Summary
The stock is up +7.9% following this news. A strong positive reaction aligns with Jack in the Box’s recent pattern, where 4 of the last 5 news events were followed by gains of up to about 2.55%. Seasonal menu promotions like Del Taco’s Lent seafood offers can reinforce traffic and brand engagement, but past behavior after good news, including the slight dip following the $105 million debt repayment, suggests enthusiasm can fade if fundamentals or execution disappoint.
AI-generated analysis. Not financial advice.
2 for
LAKE FOREST, Calif., Feb. 03, 2026 (GLOBE NEWSWIRE) -- Del Taco is bringing back a seasonal favorite with the highly anticipated return of its Jumbo Shrimp Tacos and Burrito. For a limited time, guests can grab two tacos for
Plus, guests can score a great deal on their fave Beer Battered Fish Taco, made with wild-caught Alaska Pollock and finished with fresh toppings and a lime wedge. Fish lovers can get 3 tacos for
Seafood fans can also dig into the Jumbo Shrimp Burrito, loaded with cilantro-lime rice, savory secret sauce, cabbage and fresh pico de gallo all wrapped in a warm flour tortilla.
“Great taste and great value go hand-in-hand at Del Taco,” said Noah Chillingworth, chief marketing officer at Del Taco. “Perfect for Fish Fridays during Lent or anytime, these are tasty, satisfying meals that guests love, made with fresh ingredients at a winning price.”
For seafood lovers chasing bold flavors and unbeatable value, Del Taco is the place to shout “Del Yeah!” this season. The seafood menu rolls out systemwide from Feb. 3 through April 14, while supplies last. Price and participation may vary.
For more information on the latest seafood offerings and beverages, and to find your nearest Del Taco location, visit deltaco.com.
©2026 Del Taco LLC
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 10 Best Reader's Choice Awards, Del Taco offers a unique variety of both Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled, marinated chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch and signature creamy Queso Blanco.
Founded in 1964, Del Taco now serves more than three million guests each week at its nearly 600 restaurants across 19 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/5720568e-8609-43e5-8d39-02e6c960797d
https://www.globenewswire.com/NewsRoom/AttachmentNg/aa4f94cb-78bd-4834-92b6-ce49f9dbdaf9
Contact: Paul-Michel Donahie, Champion pdonahie@championmgt.com
FAQ
When can investors expect Del Taco (JACK) seafood promotions to run in 2026?
What are the prices and portions for Del Taco's (JACK) Jumbo Shrimp and Fish Tacos?
What ingredients are highlighted in Del Taco's (JACK) Jumbo Shrimp Burrito promotion?
Does Del Taco (JACK) specify the source of its fish used in the Beer Battered Fish Tacos?
How should consumers find participating Del Taco (JACK) locations and menu details during the promotion?
