Eat, Party, Repeat: Jack in the Box Celebrates the One and Only Jack Box’s Birthday

The internet’s favorite fast food icon celebrates his birthday with free food, exclusive merch, and a star-studded birthday bash

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box Inc. (NASDAQ: JACK) is throwing a full-blown celebration for its iconic CEO, mascot, and forever party-starter, Jack Box. The big day? May 16. But in true Jack fashion, one day just isn’t enough.

Jack is turning his birthday into a full-on, week-long celebration packed with crave-worthy food deals, limited-edition merch, and a blowout bash in Los Angeles.

An ageless king and always the life of the party, Jack is turning his birthday into a full-on, week-long celebration packed with crave-worthy food deals, limited-edition merch, and a blowout bash in Los Angeles. From his most iconic menu items to exclusive drops and the party of the year, Jack is going all in for his fans.

A Week of Freebies from Jack

Jack’s feeling generous (and maybe just a little hungry). From May 12–18, he’s hooking up his Jack Pack besties with a different freebie every day in the Jack App. All you need is a $5+ purchase to claim your daily snack - except on Friday, when fries are totally FREE with any purchase. That’s right. Spend a buck, get the spuds. Here’s the rundown:

• Monday: Free Jr. Jumbo Jack with $5+ purchase. Starting strong.
• Tuesday: Free 2 Tacos with $5+ purchase. It’s Taco Tuesnight, all day long.
• Wednesday: Free Jr. Chicken Sandwich with $5+ purchase. Midweek mood = handled.
• Thursday: Free 1 Jumbo Egg Roll with $5+ purchase. Because you deserve a surprise crunch.
• Friday (Jack’s Birthday!): Free Fries, any size or style, with any purchase. No fine print, just fries.
• Saturday: Free Onion Rings with $5+ purchase. Rings > responsibilities.
• Sunday: Free 4pc Chicken Nuggets with $5+ purchase. A peaceful end to your snack week.

Open the Jack App, make your purchase, claim your freebie, and snack like the legend you are.

Jack’s Haute Cravings

Real ones will be excited to hear all about Jack’s limited edition birthday merch – the kind of party favor you’ll actually want to wear for years to come. Dropping on May 12th at shopjackinthebox.com, Jack’s Birthday Collection features two shirts, one sweatshirt, a sticker pack, and even a yellow magnetic Jack hat that’s sure to turn heads. Keep an eye on Jack’s socials for sneak peeks and early access.

Jack’s Late Night Birthday Bash

And it wouldn’t be a true Jack celebration without a party that pushes the limits of what a fast food icon can do. On May 16, Jack is capping off his birthday week with an exclusive after-hours bash at Chain House in Los Angeles, the cult-favorite pop-up where fast food goes fancy. The night will feature surprise guests, over-the-top takes on Jack’s late-night classics—think curly fries with caviar, slow-braised Wagyu tacos, and a Boozy Pineapple Express Slushy with Skrewball Peanut Butter Whiskey—and a DJ setlist from Jack himself. If you’re on Chain’s text list, you’ll get your invite soon. If not, you know what to do: call or text (505) 552-4246.

The Internet’s Favorite Fast Food Icon

Jack Box isn’t just blowing out candles – he’s blowing up the internet. From having over 60 fan fictions written about him on popular site Archive of Our Own to gracing PEOPLE’s Sexiest Man Alive as a result of a passionate fan petition, Jack has transcended fast food fame to become a full-fledged celebrity. Taking his fame to new heights, Jack recently made his gaming debut in Fortnite.

About Jack in the Box:

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box^®, one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco^®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

View source version on businesswire.com: https://www.businesswire.com/news/home/20250507229674/en/

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.