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Peace, Love and Burgertacos: Del Taco’s New Mashup is Bringing America Together Like Never Before

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Del Taco (NASDAQ:JACK) is launching the limited-time All-American Burgertaco on August 6, combining elements of its Double Del® Cheeseburger and Big Fat Taco. The item features two grilled-to-order all-beef patties, two slices of American cheese, fresh toppings and burger sauce wrapped in a warm, buttery toasted flatbread.

Del Taco is also returning and expanding its Dirty Del specialty beverage line, now offering five flavors in 16- and 24-ounce sizes. From August 10–16, Del Yeah! Rewards members can receive a free regular Dirty Del with a $5 minimum purchase at participating locations.

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News Market Reaction – JACK

-5.65%
4 alerts
-5.65% Session close to close
-2.4% Trough Tracked
$315.45M Market Cap
0.0x Rel. Volume

In the Aug 6 session, JACK declined 5.65%, reflecting a notable negative market reaction. Argus tracked a trough of -2.4% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved -5.7% in the session following this news. JACK’s historical earnings-webcast schedul...
Analysis

The stock moved -5.7% in the session following this news. JACK’s historical earnings-webcast scheduling news was followed by a -7.76% 24-hour reaction, providing a downside comparison for this launch. High short positioning was an additional sourced volatility risk, not a directional conclusion.

Key Figures

Launch date: August 6, 2026 Beverage flavors: 5 flavors Small beverage size: 16 ounces +5 more
8 metrics
Launch date August 6, 2026 All-American Burgertaco limited-time launch
Beverage flavors 5 flavors Dirty Del beverage lineup
Small beverage size 16 ounces Dirty Del participating-location sizes
Large beverage size 24 ounces Dirty Del participating-location sizes
Rewards offer period August 10 through August 16 Del Yeah! Rewards exclusive offer
Minimum purchase $5 minimum purchase Required for the free regular Dirty Del offer
Restaurant footprint More than 550 restaurants Del Taco operations
States served 17 states Del Taco operations

Historical Context

5 past events · Latest: Jul 21 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 21 Recognition award Positive +0.8% Del Taco received top rankings in USA Today's 2026 restaurant awards.
Jul 17 Earnings webcast Neutral -7.8% JACK scheduled its third-quarter 2026 earnings webcast and release.
Jun 23 Debt refinancing Positive +15.3% JACK completed a $500 million securitized financing facility.
Jun 22 Menu launch Positive +1.5% Del Taco returned pork carnitas with five limited-time menu creations.
Jun 16 Brand collaboration Positive -2.2% JACK and The Hundreds launched a vintage soccer-inspired apparel collection.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

JACK's recent news reactions were mixed, with positive responses to financing and menu or recognition items but negative responses to a collaboration and earnings-webcast notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LAKE FOREST, Calif., Aug. 06, 2026 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second-largest Mexican quick service restaurant*, is bringing together two of its most iconic menu items in an all-new way with the debut of the NEW All-American Burgertaco. Launching August 6 for a limited time, the brand’s latest innovation combines the signature flavors of its beloved Double Del® Cheeseburger and legendary Big Fat Taco, creating a one-of-a-kind mashup that only Del Taco could deliver.

"Our fans have always loved that they can order amazing burgers and tacos from the same menu since 1964, so we’re leaning into their cravings with a new item that’s unmistakably Del Taco,” said Noah Chillingworth, Chief Marketing Officer at Del Taco. “Whether you love tacos or burgers, all Americans can agree that Del Taco’s new Burgertaco delivers an iconic flavor for guests who want the best of both worlds.”

The All-American Burgertaco is a one-of-a-kind creation that transforms Del Taco's popular Double Del® Cheeseburger into taco form. Wrapped in a warm, buttery toasted flatbread, the mashup features two grilled-to-order all-beef patties, two slices of American cheese, fresh sliced tomatoes, crisp shredded lettuce, diced onions and signature burger sauce. The All-American Burgertaco delivers the distinctive taste of a classic American cheeseburger and ratchets up the experience with the unique flavors of Del Taco's legendary Big Fat Taco.

Del Taco is also bringing back its Dirty Del specialty beverage and expanding on the flavor lineup, giving guests even more ways to enjoy one of today's fastest-growing beverage trends. Dirty Del beverages are crafted with creamy vanilla shake mix and finished with a slice of lime for a refreshingly sweet twist. Guests can choose from five flavors and can get either 16 or 24-ounce sizes at participating locations. Starting August 10 through August 16, members of Del Yeah!™ Rewards can access an exclusive offer for a FREE Regular Size Dirty Del with $5 minimum purchase. Additional restrictions may apply.  

For more information and to find the nearest Del Taco location, visit www.deltaco.com.

Del Taco All-American Burgertaco

Dirty Del Dr Pepper

Del Taco Launches All-American Burgertaco and Returns Dirty Del Beverages

*By number of units.

About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2025 and 2026 10Best Reader's Choice Awards, Del Taco offers a unique variety of Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.

Founded in 1964, Del Taco operates more than 550 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information about the Del Taco brand, and to find your nearest location, visit deltaco.com.

Media Contact
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/38005800-9def-424b-af77-40606b0e42ad

https://www.globenewswire.com/NewsRoom/AttachmentNg/00532676-3ca2-4a0e-b88b-e5fea3974cd6


FAQ

What is Del Taco’s new All-American Burgertaco and when is it available for JACK investors and customers?

The All-American Burgertaco is a limited-time mashup of Del Taco’s Double Del® Cheeseburger and Big Fat Taco, available starting August 6. According to Del Taco, it features two beef patties, American cheese, fresh toppings and burger sauce in a warm, buttery toasted flatbread.

How does the All-American Burgertaco from Del Taco (JACK) differ from a regular cheeseburger?

The All-American Burgertaco turns Del Taco’s Double Del® Cheeseburger into taco form, wrapped in toasted flatbread. According to Del Taco, it combines two grilled beef patties, American cheese, lettuce, tomato, onions and burger sauce with flavor elements inspired by the Big Fat Taco.

What are Dirty Del beverages and what offer is Del Taco (JACK) providing in August 2026?

Dirty Del beverages are specialty drinks made with creamy vanilla shake mix and a lime slice. According to Del Taco, guests can choose from five flavors and, from August 10–16, Del Yeah! Rewards members get a free regular Dirty Del with a $5 minimum purchase.

What sizes and flavors are available for Del Taco’s Dirty Del drinks mentioned in the JACK news?

Dirty Del beverages come in 16- and 24-ounce sizes with five flavor options. According to Del Taco, each drink is crafted with creamy vanilla shake mix and finished with a slice of lime, aiming to tap into a fast-growing specialty beverage trend.

Are there any membership benefits tied to Del Taco’s All-American Burgertaco and Dirty Del launch for JACK shareholders to note?

Yes, Del Yeah! Rewards members receive a limited-time beverage promotion tied to the launch. According to Del Taco, between August 10 and 16 members can claim one free regular-size Dirty Del with a minimum $5 purchase at participating locations, subject to additional restrictions.