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Rhea-AI Summary

Mr Black Espresso Martini Fest returns for its fourth year, running September 29–October 5, 2025, featuring Espresso Martini celebrations at bars across the United States, Europe and China.

The festival spotlights the Espresso Martini—now the #2 cocktail in the U.S. per CGA by NIQ June 2025—and centers on Mr Black Cold Brew Coffee Liqueur, made with specialty Arabica beans and sold nationwide at a suggested retail price of $29.99 (750ml).

Events include neighborhood bar takeovers, city kickoff events, and curated bartender riffs; consumers 21+ are directed to the festival hub and @mrblackspirits on Instagram for participating venues and details.

Key Figures

Festival duration September 29–October 5 Mr Black Espresso Martini Fest 2025 dates

Festival year count 4th year Mr Black Espresso Martini Fest running duration

City count Five cities Bars and bartenders across five cities participate

Cocktail ranking #2 cocktail in the U.S. Espresso Martini ranking per CGA by NIQ

Suggested retail price $29.99 750ml bottle of Mr Black Cold Brew Coffee Liqueur

Bottle size 750ml Mr Black Cold Brew Coffee Liqueur packaging

Tracker date June 2025 CGA by NIQ Cocktail Tracker data point

Market Reality Check

$315.21 Last Close

Volume Volume 6,994,637 is at 0.87x the 20-day average. normal

Technical Price 315.21 is trading above the 200-day MA at 279.71, and within 2.18% of the 52-week high 322.25.

Peers on Argus

JPM showed a small move of 0.05% while peers were mixed: WFC up 0.26%, RY up 0.29%, HSBC up 0.1%, BAC flat, and C down 0.26%, suggesting stock-specific trading rather than a unified sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 02	Airport lounge launch	Positive	-0.3%	New Chase Sapphire airport lounge opening at Las Vegas Harry Reid airport.
Nov 24	ETN coupon declaration	Positive	+1.7%	Quarterly coupon declared for Alerian MLP Index ETN with detailed terms.
Nov 24	Client content launch	Neutral	-0.0%	Release of NextList2026 curated books and experiences guide for clients.
Nov 19	Fundraising milestone	Positive	+1.3%	Private Equity Group closed COIN II at $1.0B, above $750M target.
Nov 17	Fraud prevention push	Positive	-1.1%	Largest firm-wide fraud and scam prevention initiative announced across U.S. branches.

Pattern Detected

Recent JPM news has mostly been positive business and brand initiatives, with share price reactions generally modest and sometimes moving opposite to the favorable tone.

Recent Company History

Over the last month, JPM announced lifestyle and client-focused initiatives, capital markets activity, and risk-prevention efforts. On Nov 19, 2025, its private equity group closed PEG Co-Investment Fund II at $1.0 billion, above the $750 million target, and shares rose 1.29%. A large fraud and scam prevention initiative in mid‑November 2025 coincided with a -1.07% move. More consumer-facing efforts, like lounges and curated content (NextList2026), have seen only minor price changes, indicating limited direct trading impact from such announcements.

Market Pulse Summary

This announcement centers on consumer and brand engagement in cocktail culture rather than JPM’s core banking or asset‑management fundamentals. Recent JPM news has focused on client experiences, product launches, and operational initiatives, which have typically produced modest share‑price moves. Investors evaluating such news alongside JPM’s position near its 52‑week high and above its 200‑day MA may watch for more directly financial or regulatory catalysts when assessing the stock’s longer‑term trajectory.

AI-generated analysis. Not financial advice.

Bars and bartenders across five cities reimagine the serve that's risen to the #2 cocktail in the U.S.

NEW YORK, Sept. 22, 2025 /PRNewswire/ -- Now in its fourth year, Mr Black Espresso Martini Fest unites America's top cocktail cities in a nationwide toast. From September 29th through October 5th, the festival will spotlight the Espresso Martini at acclaimed bars across select cities in the United States, Europe and China—presenting bold riffs, unexpected twists, and timeless classics.

The Espresso Martini continues to dominate cocktail culture. According to CGA by NIQ's cocktail tracker, it is now the second most popular cocktail in the U.S., second only to the Margarita*. Its ascent underscores why Mr Black Espresso Martini Fest has become the definitive national celebration of this modern staple. For one week, participating bars will showcase the drink's endless versatility—all anchored by one consistent throughline—Mr Black Cold Brew Coffee Liqueur. That central role reflects not just the brand's leadership in cocktail culture, but also its unmatched liquid credentials: made with real coffee, Mr Black is crafted with specialty Arabica beans, cold-brewed for complex flavor and a smooth finish. Designed for exceptional cocktails, it delivers a bold, coffee-first profile with natural notes of cacao and caramel—making it the bartender's essential ingredient in the Espresso Martini's storied revival.

"What started as a celebration of a single cocktail has become a way to connect communities of coffee and cocktail lovers across the country," said Olivia Kupfer, Global Brand Director, Mr Black. "The Espresso Martini resonates because it's equal parts ritual, flavor, and fun—and this year's festival gives people more opportunities than ever to explore it in fresh and surprising ways, always with Mr Black at the center."

By gathering influential bars and bartenders to celebrate this delicious drink, the namesake festival has cemented itself as the definitive showcase of coffee in cocktail culture. Each edition highlights new techniques and the artful spirit that keeps the Espresso Martini at the forefront of modern drinking.

From neighborhood bar takeovers to citywide kickoff events, Mr Black Espresso Martini Fest offers countless ways to join the celebration. Consumers aged 21 and over are encouraged to plan their week by checking out the full list of participating venues and special happenings at Mr Black Espresso Martini Festival Hub, and following along on Instagram @mrblackspirits.

Mr Black Cold Brew Coffee Liqueur is available nationwide, with a suggested retail price of $29.99 for a 750ml bottle. As always, Mr Black reminds all participants to enjoy responsibly and drink responsibly. For more information, visit https://www.mrblack.co/us.

*Source: CGA by NIQ, Cocktail Tracker, June 2025.

ABOUT MR BLACK COLD BREW COFFEE LIQUEUR
Founded in Australia, Mr Black is a trailblazer in the world of coffee liqueurs. A first of its kind, Mr Black employs an entirely cold extraction, and is certified vegan, kosher, and gluten free. Boasting a bittersweet blend of Arabica coffees and neutral grain vodka, Mr Black uses a slow-drip method that results in a more robust and sweet profile, creating a liqueur that is bold, complex, balanced, and unapologetically coffee. This commitment to quality and innovation has made Mr Black the #1 super-premium and fastest-growing coffee liqueur in the USA.

ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-coffee-cocktail-of-a-generation-mr-black-espresso-martini-fest-marks-year-four-302562030.html

SOURCE DIAGEO

FAQ

When is Mr Black Espresso Martini Fest 2025 and which cities participate?

The festival runs September 29–October 5, 2025, with participating bars in select cities across the United States, Europe and China.

Why is the Espresso Martini central to Mr Black Espresso Martini Fest 2025?

The Espresso Martini is highlighted because it is the #2 cocktail in the U.S. per CGA by NIQ (June 2025) and the festival showcases its versatility using Mr Black Cold Brew Coffee Liqueur.

What product does Mr Black emphasize during the festival and how much does it cost?

The festival centers on Mr Black Cold Brew Coffee Liqueur, available nationwide with a suggested retail price of $29.99 for a 750ml bottle.

How can consumers find participating venues and event details for Mr Black Espresso Martini Fest 2025?

Consumers aged 21+ can check the Mr Black Espresso Martini Festival Hub and follow @mrblackspirits on Instagram for the full list of venues and special events.

What types of events will occur during Mr Black Espresso Martini Fest 2025?

Events include neighborhood bar takeovers, citywide kickoff events, and bartender-led showcases of Espresso Martini variations.

Are there any responsible drinking reminders associated with Mr Black Espresso Martini Fest 2025?

Yes, Mr Black encourages attendees to enjoy responsibly and drink responsibly and restricts participation to those aged 21 and over.