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The luxury kitchen and bathroom brand, DXV, announced a partnership with American fashion designer Christian Siriano on February 9, 2023. This collaboration led to the creation of a limited-edition luxury bathrobe and hand towel set inspired by the Belshire Collection, reflecting the opulence of the 1920s Golden Era. Siriano, who renovated his historic home using DXV products, will showcase the collection at the New York Fashion Week Fall-Winter 2023 event. The exclusive items will be available in select DXV showrooms and gifted to models during the fashion show.
On July 18, 2022, GROHE launched the Spa Serenity Playlist, a unique audio experience created by sound artist Diego Stocco using sounds from GROHE's shower products. This playlist, available exclusively on Pandora, aims to enhance the showering experience by promoting relaxation and tranquility through carefully crafted soundscapes. A consumer survey revealed that over 75% of respondents prefer showering to bathing, with many incorporating music and aromas to improve their experience. GROHE emphasizes the transformative power of its shower systems to create spa-like environments.
DXV, the luxury kitchen and bathroom brand, announced the launch of its new Étre Kitchen Collection on May 19, 2022. Inspired by Machine Age Modernism, the collection features modern, functional designs. Key products include the Pull-Down Kitchen Faucet, Pull-Down Bar Faucet, Apron-Front Sinks, and Soap Dispenser, with prices ranging from $102 to $1,785 USD. Available in showrooms nationwide starting June 2022, the collection aims to enhance contemporary kitchen aesthetics while maximizing utility.
Grohe, part of LIXIL, has achieved a milestone in reducing plastic waste through its Less Plastic Initiative. This includes eliminating unnecessary plastic packaging, saving around 37 million plastic items. The initiative also introduces the GROHE Blue Water System, offering sustainable water options, and supports everwave for river waste clean-up. The company aims for carbon neutrality, with all LIXIL plants CO2-neutral since 2020. These steps align with its commitment to sustainability and environmental protection.
GROHE, a leader in bathroom solutions, launched its Rainshower™ Aqua Body Sprays, enhancing the at-home shower experience. These innovative body sprays, designed for spa-like comfort, adjust to provide targeted relief with two spray options: Rain Spray and ActiveJet Spray. Notably, they use 60% less water than standard models while maintaining performance. The Aqua Body Sprays complement various shower collections and are available in different shapes and finishes for customization. They support GROHE's commitment to sustainability, producing CO2-neutral products and eliminating unnecessary plastic packaging.