Jowell Global Ltd. Announces First Half 2024 Unaudited Financial Results
Rhea-AI Summary
Jowell Global (NASDAQ: JWEL) reported mixed financial results for H1 2024. Revenue increased 1.5% to $85.7 million, while GMV decreased 7.0% to $107.3 million. The company reduced its net loss by 47.1% to $3.8 million compared to $7.1 million in H1 2023.
Health and nutritional supplements revenue saw significant growth of 182.1%, while cosmetic products revenue declined 33%. VIP membership grew 8.5% to 2.7 million, and LHH stores increased 1.0% to 26,795. The company achieved notable cost reductions in fulfillment (56.8%), marketing (15.8%), and general administrative expenses (40.1%).
Cash position stands at $0.8 million with working capital of $13.4 million as of June 30, 2024. Management has implemented cost reduction measures and improved receivables collection to enhance liquidity.
Positive
- Revenue increased 1.5% YoY to $85.7 million
- Net loss reduced by 47.1% to $3.8 million
- Health and nutritional supplements revenue grew 182.1%
- VIP membership increased 8.5% to 2.7 million
- Significant cost reductions across operations
- 62% of accounts receivable collected by October 2024
- 93% of supplier advances utilized by October 2024
Negative
- GMV decreased 7.0% YoY to $107.3 million
- Cosmetic products revenue declined 33%
- Negative operating cash flow of $41,012
- Accumulated deficit of $29.8 million
- Low cash position of $0.8 million
- Reduced customer discretionary spending on premium brands
Insights
Revenue growth of
The shift in product mix is notable - health supplements revenue surged
The company's cost reduction initiatives in logistics and marketing helped reduce operating expenses, but the fundamental challenge remains weak top-line growth in a competitive market. The reliance on discounting to drive sales of premium products signals pricing pressure.
The Chinese e-commerce landscape shows signs of stress in this report. The
While the VIP member base grew
The increase in weighted average unit price to
-- First Half Revenue of
-- First Half GMV of
First Half 2024 Financial and Operational Highlights
- Total revenues were
, an increase of$85.7 million 1.5% from in the same period of 2023.$84.4 million - Net loss was
, a decrease of$3.8 million 47.1% , as compared to the net loss of in the same period of 2023.$7.1 million - Total GMV (Gross Merchandise Value) transacted in our online shopping mall was
, a decrease of$107.3 million 7.0% from in the same period of 2023.$115.5 million - Total VIP members[1] as of June 30, 2024 were approximately 2.7 million, an increase of
8.5% compared to approximately 2.5 million as of June 30, 2023. - Total LHH stores[2] as of June 30, 2024 were 26,795, an increase of
1.0% compared to 26,528 as of June 30, 2023.
[1] "Total VIP members" refers to the total number of members registered on Jowell's platform as of June 30, 2024 | |
[2] "LHH stores" refers to the brand name of "Love Home Store". Authorized retailers may operate as independent |
First Half 2024 Financial Results
Total Revenues
Total revenues for the first half 2024 were
Our health and nutritional supplements revenue for the first half of 2024 increased by about
First Half Ended June 30 | % | ||||||||||
2024 | 2023 | change | |||||||||
Revenues (in thousands, except for percentages) | US$ | US$ | YoY* | ||||||||
Product sales | |||||||||||
• Cosmetic products | 19,768.5 | 29,495.5 | (33.0 %) | ||||||||
• Health and nutritional supplements | 17,190.7 | 6,094.2 | 182.1 % | ||||||||
• Household products | 48,438.7 | 48,473.1 | (0.1 %) | ||||||||
• Others | 286.4 | 343.4 | (16.6 %) | ||||||||
Total | 85,684.3 | 84,406.2 | 1.5 % | ||||||||
* YOY—year over year | |||||||||||
Total cost and operating expenses were
- Costs of revenues were
in the first half of 2024, an increase of$84.8 million 1.3% from in the same period of 2023, which including an increase of$83.8 million in health and nutritional supplements and partially offset by a decrease of$11.1 million in cosmetic products and$7.9 million in household products.$1.4 million - Cost of revenues of health and nutritional supplements for the first half 2024 increased about
189.9% as compared to the same period of 2023. The increase was primarily due to a65.7% increase in weighted average unit cost. The increase in weighted average unit costs for our health and nutritional supplements is mainly because we offered and sold more higher unit price products in the first half 2024 than the same period of 2023. - The decrease in the cost of cosmetic products and household products was attributable to a decrease in the weighted average unit cost and a decrease in sales volume. The weighted average unit cost of cosmetic products decreased from
in the first half of 2023 to$2.94 in the first half of 2024, and weighted average unit cost of household products decreased from$2.47 in the first half of 2023 to$8.18 in the first half of 2024, both decreases mainly due to reduced customers discretionary spendings on premium brands and their preference to low cost, low price and necessity household products during the first half of 2024, as compared to the same period of 2023. The cosmetic products sales volume declined the most, with a decrease of$8.11 13.5% during the first half of 2024 comparing to the same period of 2023. - Fulfillment expenses primarily consist of costs related to expenses paid for order preparing, packaging, outbound freight, and physical storage. Fulfillment expenses were
in the first half of 2024, a decrease of$0.8 million 56.8% from the in the same period of 2023. Fulfillment expenses as a percentage of total revenues were$1.9 million 1% in the first half of 2024, down from2.3% in the first half of 2023. The significant reduction in fulfillment costs are attributed to our cost reduction measures in logistics. Firstly, we reduced the rental area of warehouses and labor costs in the logistics process; Secondly, we switched to logistics service providers with lower cost to replace the original ones, significantly reducing express logistics costs. - Marketing expenses primarily consist of targeted online advertising, and payroll and related expenses for personnel engaged in marketing and selling activities. Marketing expenses were
in the first half of 2024, a decrease of$2.8 million 15.8% from the in the same period of 2023. The decrease was primarily due to a decrease in our marketing and promotion activities. Marketing expense as percentage of total revenues was$3.3 million 3.2% in the first half of 2024, down from3.9% in the same period of 2023. - General and administrative expenses mainly consist of payroll, depreciation, office supplies and upkeep. General and administration expenses were
in the first half of 2024, a decrease of$1.2 million 40.1% from in the same period of 2023. General and administration expenses as percentage of total revenues was$2.0 million 1.4% in the first half of 2024, down from2.3% in the same period of 2023.
Operating Loss
Operating loss was
Net Loss
Net loss was
Loss per Share
The Company computes earnings (loss) per share ("EPS") in accordance with ASC 260, "Earnings per Share" ("ASC 260"). Each of the Company's Preferred Share has voting rights equal to two Ordinary Shares of the Company and each Preferred Share is convertible into one Ordinary Share at any time. Except for voting rights and conversion rights, the Ordinary Shares and the Preferred Shares rank pari passu with one another and have the same rights, preferences, privileges and restrictions. For the first half ended June 30, 2024 and 2023, respectively, the Company had no potential ordinary shares outstanding that could potentially dilute EPS in the future.
Cash and Cash Equivalents
For the first half of 2024, the Company reported a net loss of
Based on the latest business plan of the Company, Shanghai Juhao has reduced its promotion efforts and marketing expenditures since the second half of 2023, which reduced the cash used in operating activities. Management believes that the above-mentioned factors, including cash on hand of approximately
About Jowell Global Ltd.
Jowell Global Ltd. (the "Company") is one of the leading cosmetics, health and nutritional supplements and household products e-commerce platforms in
Exchange Rate
The Company's financial information is presented in
This press release contains translations of certain RMB amounts into
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the
For investor and media inquiries, please contact:
Jowell Global Ltd.
Ms. Jessie Zhao
Email: IR@1juhao.com
Jowell Global Ltd. | ||||||||
CONDENSED CONSOLIDATED BALANCE SHEETS | ||||||||
June 30, | December 31, | |||||||
2024 | 2023 | |||||||
(Unaudited) | ||||||||
ASSETS | ||||||||
Current Assets: | ||||||||
Cash | $ | 805,344 | $ | 1,250,281 | ||||
Accounts receivable, net | 2,344,481 | 2,401,056 | ||||||
Accounts receivable - related parties | - | 47,040 | ||||||
Advance to suppliers | 10,050,688 | 3,506,432 | ||||||
Advance to suppliers - related parties | 12,493,792 | 9,874,545 | ||||||
Inventories | 4,508,515 | 8,198,402 | ||||||
Prepaid expenses and other current assets | 1,075,591 | 1,384,758 | ||||||
Total current assets | 31,278,411 | 26,662,514 | ||||||
Long-term investment | 3,709,340 | 3,888,377 | ||||||
Property and equipment, net | 845,579 | 681,942 | ||||||
Intangible assets, net | 532,810 | 634,655 | ||||||
Right of use lease assets, net | 1,506,729 | 2,019,300 | ||||||
Other non-current asset | 638,723 | 895,775 | ||||||
Deferred tax assets | 512,175 | 515,364 | ||||||
Total Assets | $ | 39,023,767 | $ | 35,297,927 | ||||
LIABILITIES AND STOCKHOLDERS' EQUITY | ||||||||
Current Liabilities: | ||||||||
Short-term loan | $ | 210,473 | $ | 423,567 | ||||
Accounts payable | 2,791,515 | 3,765,230 | ||||||
Accounts payable - related parties | 280,530 | 194,818 | ||||||
Deferred revenue | 11,691,812 | 2,309,957 | ||||||
Deferred revenue - related parties | 40,000 | 47,059 | ||||||
Current portion of operating lease liabilities | 1,475,947 | 942,989 | ||||||
Accrued expenses and other liabilities | 975,072 | 782,048 | ||||||
Due to related parties | 414,585 | 528,472 | ||||||
Taxes payable | 1,487 | 58,233 | ||||||
Total current liabilities | 17,881,421 | 9,052,373 | ||||||
Non-current portion of operating lease liabilities | - | 1,032,235 | ||||||
Total liabilities | 17,881,421 | 10,084,608 | ||||||
Commitments and contingencies | ||||||||
Equity | ||||||||
Common stock, | 3,473 | 3,473 | ||||||
Preferred stock, | 75 | 75 | ||||||
Additional paid-in capital | 52,687,182 | 52,687,182 | ||||||
Statutory reserves | 394,541 | 394,541 | ||||||
Accumulated deficit | (29,768,863) | (26,039,567) | ||||||
Accumulated other comprehensive loss | (2,153,720) | (1,843,970) | ||||||
Total Jowell Global Ltd. Stockholders' Equity | 21,162,688 | 25,201,734 | ||||||
Noncontrolling interest | (20,342) | 11,585 | ||||||
Total Equity | 21,142,346 | 25,213,319 | ||||||
Total Liabilities and Equity | $ | 39,023,767 | $ | 35,297,927 | ||||
* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen ("Share | ||||||||
Jowell Global Ltd. | ||||||||
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS | ||||||||
(Unaudited) | ||||||||
For the Six Months Ended | ||||||||
2024 | 2023 | |||||||
Net Revenues | $ | 85,684,310 | $ | 84,406,244 | ||||
Cost and Operating Expenses: | ||||||||
Cost of revenues | (84,831,857) | (83,763,353) | ||||||
Fulfillment expenses | (838,764) | (1,942,595) | ||||||
Marketing expenses | (2,784,515) | (3,306,812) | ||||||
General and administrative expenses | (1,186,747) | (1,981,967) | ||||||
Total cost and operating expenses | (89,641,883) | (90,994,727) | ||||||
Loss From Operations | (3,957,573) | (6,588,483) | ||||||
Other Income (Expenses), net | ||||||||
Interest expense | (23,997) | (39,388) | ||||||
Investment loss | (170,352) | (483,214) | ||||||
Other income (expense), net | 385,341 | (2,118) | ||||||
Other Income (expenses), net | 190,992 | (524,720) | ||||||
Loss Before Income Taxes | (3,766,581) | (7,113,203) | ||||||
Income Taxes Expense | 51 | 2,761 | ||||||
Net Loss | (3,766,632) | (7,115,964) | ||||||
Less: net loss attributable to noncontrolling interest | (37,336) | (26,083) | ||||||
Net Loss Attributable to Ordinary Shareholders of Jowell Global Ltd. | $ | (3,729,296) | $ | (7,089,881) | ||||
Loss Per share – Basic and Diluted | $ | (1.74) | $ | (3.33) | ||||
Weighted Average Shares Outstanding – Basic and diluted* | 2,170,260 | 2,135,574 | ||||||
Net Loss | $ | (3,766,632) | $ | (7,115,964) | ||||
Other Comprehensive Loss, net of tax | ||||||||
Foreign currency translation loss | (304,341) | (1,534,036) | ||||||
Total Comprehensive Loss | (4,070,973) | (8,650,000) | ||||||
Less: comprehensive income attributable to non-controlling interest | (31,927) | (25,637) | ||||||
Comprehensive Loss Attributable to Ordinary Shareholders of Jowell Global | $ | (4,039,046) | $ | (8,624,363) | ||||
* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen ("Share | ||||||||
Jowell Global Ltd. | ||||||||||||||||||||||||||||||||||||||||||||
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY | ||||||||||||||||||||||||||||||||||||||||||||
FOR THE SIX MONTHS ENDED JUNE 30, 2024 AND 2023 | ||||||||||||||||||||||||||||||||||||||||||||
(Unaudited) | ||||||||||||||||||||||||||||||||||||||||||||
Common Stock* | Preferred Stock* | Additional | Statutory | Retained | Accumulated | Total Jowell | Noncontrolling | Total | ||||||||||||||||||||||||||||||||||||
Shares | Amount | Shares | Amount | Capital | Reserves | deficit) | Income (loss) | Equity | interest | Equity | ||||||||||||||||||||||||||||||||||
Balance as of | 2,132,788 | $ | 3,413 | 46,875 | $ | 75 | $ | 52,557,552 | $ | 394,541 | $ | (14,572,425) | $ | (950,720) | $ | 37,432,436 | $ | 33,471 | $ | 37,465,907 | ||||||||||||||||||||||||
Share-based | 3,093 | $ | 5 | - | - | 129,685 | - | - | - | 129,690 | - | 129,690 | ||||||||||||||||||||||||||||||||
Capital | - | - | - | - | - | - | - | - | - | 36,105 | 36,105 | |||||||||||||||||||||||||||||||||
Net loss for | - | - | - | - | - | - | (7,089,881) | - | (7,089, 881) | (26,083) | (7,115,964) | |||||||||||||||||||||||||||||||||
Foreign | - | - | - | - | - | - | - | (1,534,482) | (1,534,482) | 446 | (1,534,036) | |||||||||||||||||||||||||||||||||
Balance as of | 2,135,881 | $ | 3,418 | 46,875 | $ | 75 | 52,687,237 | $ | 394,541 | $ | (21,662,306) | $ | (2,485,202) | $ | 28,937,763 | $ | 43,939 | $ | 28,981,702 | |||||||||||||||||||||||||
Balance as of | 2,170,475 | $ | 3,473 | 46,875 | $ | 75 | $ | 52,687,182 | $ | 394,541 | $ | (26,039,567) | $ | (1,843,970) | $ | 25,201,734 | $ | 11,585 | $ | 25,213,319 | ||||||||||||||||||||||||
Net loss for | - | - | - | - | - | - | (3,729,296) | - | (3,729,296) | (37,336) | (3,766,632) | |||||||||||||||||||||||||||||||||
Foreign | - | - | - | - | - | - | - | (309,750) | (309,750) | 5,409 | (304,341) | |||||||||||||||||||||||||||||||||
Balance as of June 30, 2024 | 2,170,475 | $ | 3,473 | 46,875 | $ | 75 | $ | 52,687,182 | $ | 394,541 | $ | (29,768,863) | $ | (2,153,720) | $ | 21,162,688 | $ | (20,342) | $ | 21,142,346 | ||||||||||||||||||||||||
* On October 25, 2023, the Company consolidated its ordinary shares at the ratio of one-for-sixteen ("Share | ||||||||||||||||||||||||||||||||||||||||||||
Jowell Global Ltd. | ||||||||
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS | ||||||||
(Unaudited) | ||||||||
For the Six Months Ended | ||||||||
2024 | 2023 | |||||||
Cash flows from operating activities: | ||||||||
Net loss | $ | (3,766,632) | $ | (7,115,964) | ||||
Adjustments to reconcile net loss to net cash provided by (used in) operating | ||||||||
Depreciation and amortization | 160,682 | 202,822 | ||||||
Impairment loss from long-term investment | 155,449 | 483,214 | ||||||
Amortization of operating lease right-of-use assets | 501,604 | 552,702 | ||||||
Share-based compensation | - | 129,690 | ||||||
Property and equipment written off | 32,910 | - | ||||||
Changes in operating assets and liabilities: | ||||||||
Accounts receivables | 41,845 | 1,670,275 | ||||||
Accounts receivable - related Parties | 46,892 | 251,882 | ||||||
Inventories | 3,650,270 | (4,785,784) | ||||||
Advance to suppliers | (6,586,006) | 17,698,012 | ||||||
Advance to suppliers - related parties | (2,688,537) | (180,791) | ||||||
Prepaid expenses and other current assets | 301,516 | (280,888) | ||||||
Accounts payables | (953,319) | (236,633) | ||||||
Accounts payables - related parties | 87,183 | (1,508,872) | ||||||
Deferred revenue | 9,418,057 | (15,828,565) | ||||||
Operating lease liabilities | (488,542) | (552,367) | ||||||
Taxes payable | (56,558) | 13,098 | ||||||
Accrued expenses and other liabilities | 102,174 | (429,988) | ||||||
Net cash used in operating activities | (41,012) | (9,918,157) | ||||||
Cash flows from investing activities: | ||||||||
Due from affiliate | - | (3,177,354) | ||||||
Purchase of intangible assets | (2,276) | (4,950) | ||||||
Disposal of equipment | - | 81,469 | ||||||
Purchase of equipment | (9,190) | (12,260) | ||||||
Net cash provided by (used in) investing activities | (11,466) | (3,113,095) | ||||||
Cash flows from financing activities: | ||||||||
Proceeds from short-term loans | - | 649,913 | ||||||
Repayment of short-term loans | (211,116) | (2,455,228) | ||||||
Proceeds from related party loans | (113,020) | 205,846 | ||||||
Net cash used in financing activities | (324,136) | (1,599,469) | ||||||
Effect of exchange rate changes on cash | (68,323) | (103,551) | ||||||
Net decrease in cash | (444,937) | (14,734,272) | ||||||
Cash, beginning of period | 1,250,281 | 16,718,102 | ||||||
Cash, end of period | $ | 805,344 | $ | 1,983,830 | ||||
Supplemental disclosure information: | ||||||||
Cash paid for income tax | $ | 51 | $ | 2,761 | ||||
Cash paid for interest | $ | 23,997 | $ | 39,388 | ||||
Supplemental non-cash activities: | ||||||||
Cash paid in prior year for purchase of intangible assets | $ | (640,674) | $ | - | ||||
Right of use assets obtained in exchange for operating lease obligations | $ | - | $ | (98,320) | ||||
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SOURCE Jowell Global Ltd.