STOCK TITAN
  1. Home
  2. News
  3. K
  4. CHEEZ-IT® AND PRINGLES® ARE FAVORITE ROAD TRIP SNACKS ACROSS GENERATIONS, NEW SURVEY FINDS

CHEEZ-IT® AND PRINGLES® ARE FAVORITE ROAD TRIP SNACKS ACROSS GENERATIONS, NEW SURVEY FINDS

Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
A new survey by Kellanova (K) reveals that Cheez-It and Pringles are top choices for road trip snacks across all generations in the U.S. The study, surveying 2,000 adults, found distinct snacking preferences by age group and region. Gen Z prefers bold, spicy, and sour flavors while traveling with friends, Millennials opt for tangy flavors with family-friendly options, and Gen X and Boomers favor salty and sweet snacks when traveling solo or with a companion. Regional preferences show Southerners prefer spontaneous snack purchases, Northeasterners favor creamy flavors, and Western residents are more flexible with their snack choices. The survey indicates 90% of road trippers consume multiple snacks during their travels, with geographical location and age significantly influencing snacking decisions.
Un nuovo sondaggio di Kellanova (K) rivela che Cheez-It e Pringles sono le scelte preferite per gli snack durante i viaggi su strada in tutte le generazioni negli Stati Uniti. Lo studio, condotto su 2.000 adulti, ha evidenziato preferenze di snack diverse in base all'età e alla regione. La Generazione Z predilige sapori audaci, piccanti e acidi quando viaggia con amici, i Millennials scelgono sapori aciduli con opzioni adatte alle famiglie, mentre la Generazione X e i Boomers preferiscono snack salati e dolci quando viaggiano da soli o in compagnia. Le preferenze regionali mostrano che i residenti del Sud preferiscono acquisti di snack spontanei, quelli del Nord-Est favoriscono sapori cremosi e gli abitanti dell'Ovest sono più flessibili nelle loro scelte di snack. Il sondaggio indica che il 90% dei viaggiatori su strada consuma più snack durante il viaggio, con la posizione geografica e l'età che influenzano significativamente le decisioni sugli snack.
Una nueva encuesta de Kellanova (K) revela que Cheez-It y Pringles son las opciones principales para snacks en viajes por carretera en todas las generaciones de Estados Unidos. El estudio, que encuestó a 2,000 adultos, encontró preferencias de snacks distintas según la edad y la región. La Generación Z prefiere sabores audaces, picantes y ácidos cuando viaja con amigos, los Millennials optan por sabores ácidos con opciones aptas para familias, y la Generación X y los Boomers prefieren snacks salados y dulces cuando viajan solos o acompañados. Las preferencias regionales muestran que los sureños prefieren compras espontáneas de snacks, los residentes del noreste prefieren sabores cremosos y los del oeste son más flexibles con sus elecciones de snacks. La encuesta indica que el 90% de los viajeros consume varios snacks durante sus viajes, con la ubicación geográfica y la edad influyendo significativamente en las decisiones de snacks.
Kellanova(K)의 새로운 설문조사에 따르면 Cheez-It와 Pringles가 미국 내 모든 세대에서 자동차 여행 간식으로 가장 인기 있는 선택인 것으로 나타났습니다. 2,000명의 성인을 대상으로 한 이번 연구는 연령대와 지역별로 뚜렷한 간식 선호도를 발견했습니다. Z세대는 친구와 여행할 때 대담하고 매콤하며 신맛이 나는 맛을 선호하며, 밀레니얼 세대는 가족과 함께할 때 톡 쏘는 맛과 가족 친화적인 옵션을 선택하고, X세대와 베이비붐 세대는 혼자 또는 동반자와 여행할 때 짭짤하고 달콤한 간식을 선호합니다. 지역별 선호도는 남부 지역 거주자가 즉흥적으로 간식을 구매하는 것을 선호하고, 북동부 거주자는 크리미한 맛을 좋아하며, 서부 거주자는 간식 선택에 더 유연한 것으로 나타났습니다. 설문조사에 따르면 90%의 자동차 여행객이 여행 중 여러 간식을 섭취하며, 지리적 위치와 연령이 간식 선택에 큰 영향을 미치는 것으로 나타났습니다.
Une nouvelle enquête de Kellanova (K) révèle que Cheez-It et Pringles sont les choix privilégiés pour les encas lors des voyages en voiture à travers toutes les générations aux États-Unis. L'étude, qui a interrogé 2 000 adultes, a mis en lumière des préférences distinctes selon l'âge et la région. La génération Z préfère les saveurs audacieuses, épicées et acidulées lorsqu'elle voyage avec des amis, les Millennials optent pour des saveurs acidulées avec des options adaptées aux familles, tandis que la génération X et les Baby-boomers privilégient les encas salés et sucrés lorsqu'ils voyagent seuls ou en compagnie. Les préférences régionales montrent que les habitants du Sud préfèrent des achats d'encas spontanés, ceux du Nord-Est favorisent les saveurs crémeuses, et les résidents de l'Ouest sont plus flexibles dans leurs choix d'encas. L'enquête indique que 90 % des voyageurs consomment plusieurs encas durant leurs trajets, la localisation géographique et l'âge influençant significativement leurs décisions.
Eine neue Umfrage von Kellanova (K) zeigt, dass Cheez-It und Pringles bei Snacks für Roadtrips in den USA über alle Generationen hinweg die beliebtesten Optionen sind. Die Studie, bei der 2.000 Erwachsene befragt wurden, ergab unterschiedliche Snackpräferenzen je nach Altersgruppe und Region. Die Generation Z bevorzugt beim Reisen mit Freunden kräftige, würzige und saure Geschmacksrichtungen, Millennials wählen herzhafte Geschmacksrichtungen mit familienfreundlichen Optionen, und die Generation X sowie die Babyboomer bevorzugen salzige und süße Snacks, wenn sie alleine oder mit einer Begleitung unterwegs sind. Regionale Vorlieben zeigen, dass Südstaatler spontane Snackkäufe bevorzugen, Bewohner des Nordostens cremige Geschmacksrichtungen bevorzugen und Westküstenbewohner flexibler bei der Snackauswahl sind. Die Umfrage zeigt, dass 90 % der Roadtripper während ihrer Reisen mehrere Snacks konsumieren, wobei geografische Lage und Alter die Snackentscheidungen maßgeblich beeinflussen.
Positive
  • Survey confirms strong brand preference for Kellanova's Cheez-It and Pringles products across all generations
  • 90% of roadtrippers consume multiple snacks during travels, indicating strong market demand
  • Company shows deep market understanding through comprehensive demographic and regional analysis
Negative
  • None.

Each age group has signature snacking styles, and hometowns indicate what people love to stock up on for the journey ahead

CHICAGO, June 16, 2025 /PRNewswire/ -- Americans rank Cheez-It and Pringles in their top favorite snack brands for summer road trips, according to a new survey from Kellanova on the snacking preferences of 2,000 U.S. adults who had recently gone on or plan to go on a road trip.

"With the summer road trip season kicking off, we wanted to find out what people love to munch on the most and discovered all generations crave Cheez-It and Pringles snacks, with Gen Z reaching for the boldest flavors," said Julia Wilkinson, Senior Director of Insights at Kellanova. "With nine out of 10 roadtrippers eating more than one snack during their travels, we also learned people's ages and where they live heavily influences their road trip snacking decisions."

Experience the full interactive Multichannel News Release here: https://www.multivu.com/kellanova/9307551-en-cheez-it-top-choice-favorite-road-trip-snack-new-survey

A new survey from Kellanova finds Cheez-It is a top choice for favorite road trip snack across generations.

Gen Z tends to enjoy sour and spicy-flavored snacks while traveling with friends. Millennials are more likely to eat tangy-flavored snacks than any other generation, though their main focus when buying snacks is to keep the whole family happy. Gen X and Boomers prefer salty & sweet flavors and keep it simple by hitting the road solo or with a travel buddy.

Generational Snacking Preferences
Different age groups bring their own flare to what they snack on and how they pack snacks for trips:

  • Gen Z is more likely than any other generation to want adventurous snack flavors, such as sour and bitter along with savory and spicy! Preferring to travel with a group of friends versus solo, they say shareability is essential.
  • Millennials are more likely to gravitate towards tangy flavors, but their top choices are salty, sweet and cheesy flavors. With the majority traveling with kids, their top priority is bringing snacks for the whole family to enjoy. In fact, four out of 10 respondents say their kids are munching every mile!
  • Gen X is up for anything: crackers, chips and protein snacks like beef jerky. Overall, they prefer sweet, salty and chocolatey flavors and, when not traveling with kids, they want to hit the road with a travel buddy.
  • Boomers choose salty, sweet and chocolatey flavors and chips, nuts & seeds and salty snack mixes. Most travel solo or with a friend or partner, and they are more likely than other generation to buy snacks at stops along the way.

Tastes Across States
When it comes to regional snacking habits, the Summer Road Trip Snacking Survey results align with a map of retail sales data showing the U.S. regions that love Kellanova snack brands most.

  • The Most Spontaneous: The South stocks up along the journey and prefers salty, sweet and chocolatey snacks.
  • More Cheese, Please: Northeasterners are twice as likely to eat something creamy-flavored compared to Midwesterners. Don't count them out, though: one out of three Midwesterners rank cheesy-flavored snacks in their "Top 3."
  • Almost Anything Goes: Those living in the Mountain West and Pacific Coast usually leave snack planning to others and are happy to eat whatever is available when they're hungry. But that doesn't mean they don't have their favorites, with salty, sweet and chocolatey flavors in their "Top 3."

About the Summer Road Trip Snacking Survey
Kellanova conducted an online survey using its proprietary Sight-X platform. The sample size represented 2,000 U.S. consumers who have taken a road trip in the last 12 months or plan to this summer. The survey's objective is to understand people's snacking preferences and travel behaviors.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.   

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova logo (PRNewsfoto/Kellanova)

Cision View original content:https://www.prnewswire.com/news-releases/cheez-it-and-pringles-are-favorite-road-trip-snacks-across-generations-new-survey-finds-302481575.html

SOURCE Kellanova

FAQ

What are the most popular road trip snacks according to Kellanova's 2025 survey?

According to the survey, Cheez-It and Pringles rank among Americans' top favorite snack brands for summer road trips across all generations.

How do Gen Z's snacking preferences differ from other generations in the Kellanova survey?

Gen Z prefers more adventurous snack flavors, particularly sour, bitter, savory, and spicy options, and values shareability when traveling with friends.

What are the regional differences in road trip snacking habits according to Kellanova's study?

Southerners prefer spontaneous snack purchases, Northeasterners are twice as likely to eat creamy-flavored snacks compared to Midwesterners, and Western residents are more flexible with their snack choices.

How do Millennials' snacking habits compare to other generations in the 2025 Kellanova survey?

Millennials prefer tangy flavors but primarily choose salty, sweet, and cheesy snacks, with their main priority being family-friendly options as 40% report their kids snack throughout the trip.

What percentage of road trippers eat multiple snacks during their travels according to Kellanova?

According to the survey, nine out of ten (90%) road trippers consume more than one snack during their travels.
Stock K logo
Kellanova

NYSE:K

K Rankings

#433 Ranked by Market Cap
#1207 Ranked by Dividends

K Latest News

Jun 10, 2025
CHEEZ-IT® AND WENDY'S® STACK UP THE FLAVOR WITH LIMITED-EDITION BACONATOR® CRACKERS
Jun 9, 2025
Float into Summer with Kellanova
Jun 3, 2025
RXBAR Launches High Protein Innovation Along with a New Lemon Honey Cashew Butter Flavor to Fuel Snacking All Summer Long
Jun 2, 2025
POP-TARTS® TEAMS UP WITH MARVEL STUDIOS' "THE FANTASTIC FOUR: FIRST STEPS" TO BRING BACK FAN-FAVORITE FROSTED BLUE RASPBERRY FLAVOR AFTER SIX-YEAR HIATUS
May 20, 2025
CHEEZ-IT® SNAP'D® TEAMS UP WITH REALITY TV ROYALTY PHAEDRA PARKS TO DROP THIS SEASON'S HOTTEST SNACK-INSPIRED ACCESSORY

K Stock Data

28.45B
345.00M
0.96%
82.32%
1.91%
Packaged Foods
Grain Mill Products
Link
United States
CHICAGO

Related Articles

Continue reading with these related stories

View All Latest News