CHEEZ-IT® REINVENTS SNACKING WITH ALL-NEW CHEEZ-IT CRUNCH: DELIVERING MAX CRUNCH AND BOLD FLAVOR LIKE NEVER BEFORE
Kellogg (NYSE:K) has announced its biggest innovation in three years with the launch of Cheez-It Crunch, a new snack lineup featuring enhanced crunch and bold flavors. The product combines 100% real cheese with a unique 3D shape designed for edge-to-edge flavor delivery.
The launch responds to a 55% increase in crunchy snack social media engagement over the past year. The new lineup includes three flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar, and Sharp White Cheddar. Initial distribution begins at 7-Eleven stores in October 2025 with single-serve 2.25oz bags at $2.79 MSRP, followed by nationwide retail expansion in January 2026 with 6.5oz bags at $4.49 MSRP.
Kellogg (NYSE:K) ha svelato la sua maggiore novità degli ultimi tre anni: Cheez-It Crunch, una nuova linea di snack con un crunch potenziato e gusti intensi. Il prodotto unisce 100% formaggio vero a una forma 3D particolare pensata per distribuire il sapore da bordo a bordo.
Il lancio arriva in risposta a un aumento del 55% dell'engagement sui social per gli snack croccanti nell'ultimo anno. La gamma iniziale propone tre varianti: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar e Sharp White Cheddar. La distribuzione parte a ottobre 2025 nei negozi 7-Eleven con bustine monodose da 2,25 oz al prezzo consigliato di $2,79 MSRP, seguita dall'arrivo nei punti vendita nazionali a gennaio 2026 con confezioni da 6,5 oz al prezzo consigliato di $4,49 MSRP.
Kellogg (NYSE:K) ha anunciado su mayor innovación en tres años: Cheez-It Crunch, una nueva línea de snacks con mayor crujido y sabores intensos. El producto combina 100% queso real con una forma 3D única diseñada para repartir el sabor de borde a borde.
El lanzamiento responde a un aumento del 55% en la interacción en redes sociales con snacks crujientes durante el último año. La nueva gama incluye tres sabores: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar y Sharp White Cheddar. La distribución inicial comienza en 7-Eleven en octubre de 2025 con bolsas individuales de 2,25 oz a $2.79 MSRP, seguida de una expansión nacional en enero de 2026 con bolsas de 6,5 oz a $4.49 MSRP.
Kellogg (NYSE:K)가 최근 3년간 최대 혁신 제품인 Cheez-It Crunch을 출시했습니다. 이 새로운 스낵 라인은 강한 식감과 대담한 풍미를 특징으로 합니다. 제품은 100% 진짜 치즈를 사용하며, 가장자리까지 풍미를 전달하도록 설계된 독특한 3D 형태를 채택했습니다.
이번 출시는 지난 1년간 크런치형 스낵 관련 소셜 미디어 참여가 55% 증가한 데 대응한 것입니다. 초기 라인업은 Kick'n Nacho Cheese, Zesty Jalapeño Cheddar, Sharp White Cheddar의 세 가지 맛으로 구성됩니다. 유통은 2025년 10월 7-Eleven 매장에서 2.25oz 단품 봉지(권장소비자가격 $2.79 MSRP)로 시작되며, 2026년 1월에는 전국 소매 유통으로 확대되어 6.5oz 봉지(권장소비자가격 $4.49 MSRP)로 판매됩니다.
Kellogg (NYSE:K) a annoncé sa plus grande innovation depuis trois ans avec le lancement de Cheez-It Crunch, une nouvelle gamme de snacks offrant un croquant renforcé et des saveurs marquées. Le produit associe 100% de vrai fromage à une forme 3D unique conçue pour délivrer la saveur d'un bord à l'autre.
Ce lancement répond à une hausse de 55% de l'engagement sur les réseaux sociaux autour des snacks croustillants au cours de l'année écoulée. La nouvelle gamme comprend trois saveurs : Kick'n Nacho Cheese, Zesty Jalapeño Cheddar et Sharp White Cheddar. La distribution initiale débute en octobre 2025 dans les magasins 7-Eleven avec des sachets portion individuels de 2,25 oz au $2,79 MSRP, suivie d'un déploiement national en janvier 2026 avec des sachets de 6,5 oz au $4,49 MSRP.
Kellogg (NYSE:K) hat seine bedeutendste Neuerung der letzten drei Jahre vorgestellt: Cheez-It Crunch, eine neue Snacklinie mit verstärktem Crunch und kräftigen Aromen. Das Produkt vereint 100% echten Käse mit einer speziellen 3D-Form, die Geschmack bis zum Rand liefert.
Der Launch reagiert auf einen 55%igen Anstieg des Social-Media-Engagements für knusprige Snacks im vergangenen Jahr. Die neue Linie umfasst drei Geschmacksrichtungen: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar und Sharp White Cheddar. Die Erstverteilung startet im Oktober 2025 in 7-Eleven-Filialen mit Einzelportionen zu 2,25 oz zum UVP von $2,79 MSRP, gefolgt von einer nationalen Einzelhandelsausweitung im Januar 2026 mit 6,5 oz-Packungen zum UVP von $4,49 MSRP.
- Launch aligns with 55% increase in consumer demand for crunchy snacks
- Strategic phased rollout through 7-Eleven first, then nationwide distribution
- Premium pricing strategy with clear size and price differentiation
- Delayed full market availability until January 2026
- Limited initial distribution through single retail channel
The brand's biggest innovation in three years is perfectly designed to deliver a flavor-forward, crunchy snacking experience
Key News Bites
- Cheez-It® debuts new Cheez-It Crunch lineup combining
100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite. - Three daring flavors, one ultra-crunchy snack: The Cheez-It® Crunch lineup comes in three irresistible flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar and Sharp White Cheddar.
- Available soon! Find single serve bags of Cheez-It® Crunch Kick'n Nacho Cheese and Zesty Jalapeño Cheddar at 7-Eleven stores this October and keep an eye out for full-sized bags of all three flavors rolling out in retailers nationwide starting in January 2026.
Cheez-It recognizes the shift toward sensory snacking experiences – a trend confirmed by a
"We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience," said Cara Tragseiler, Senior Brand Director for Cheez-It. "As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers."
Cheez-It Crunch comes in three deliciously daring flavors, each made with
- Cheez-It Crunch Kick'n Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice, for a satisfyingly spicy and savory flavor.
- Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavor is followed by a zesty heat that builds with each bite.
- Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch. A complex cheddar taste with buttery notes in every irresistible bite.
Fans can get an early taste starting in October when Cheez-It Crunch Kick'n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar hit 7-Eleven stores in single-serve, 2.25oz bags for an MSRP of
Follow @CheezIt on Instagram, Facebook and TikTok for the latest snack drops and food news.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030. Visit www.Kellanova.com for more information.
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1 According to social data from Tubular for "Crunchy snack/chip,"
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SOURCE Kellanova
FAQ
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