CHEEZ-IT® REINVENTS SNACKING WITH ALL-NEW CHEEZ-IT CRUNCH: DELIVERING MAX CRUNCH AND BOLD FLAVOR LIKE NEVER BEFORE

Rhea-AI Summary

Kellogg (NYSE:K) has announced its biggest innovation in three years with the launch of Cheez-It Crunch, a new snack lineup featuring enhanced crunch and bold flavors. The product combines 100% real cheese with a unique 3D shape designed for edge-to-edge flavor delivery.

The launch responds to a 55% increase in crunchy snack social media engagement over the past year. The new lineup includes three flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar, and Sharp White Cheddar. Initial distribution begins at 7-Eleven stores in October 2025 with single-serve 2.25oz bags at $2.79 MSRP, followed by nationwide retail expansion in January 2026 with 6.5oz bags at $4.49 MSRP.

Positive

• Launch aligns with 55% increase in consumer demand for crunchy snacks
• Strategic phased rollout through 7-Eleven first, then nationwide distribution
• Premium pricing strategy with clear size and price differentiation

Negative

• Delayed full market availability until January 2026
• Limited initial distribution through single retail channel

The brand's biggest innovation in three years is perfectly designed to deliver a flavor-forward, crunchy snacking experience

Key News Bites

• Cheez-It^® debuts new Cheez-It Crunch lineup combining 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.
• Three daring flavors, one ultra-crunchy snack: The Cheez-It^® Crunch lineup comes in three irresistible flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar and Sharp White Cheddar.
• Available soon! Find single serve bags of Cheez-It^® Crunch Kick'n Nacho Cheese and Zesty Jalapeño Cheddar at 7-Eleven stores this October and keep an eye out for full-sized bags of all three flavors rolling out in retailers nationwide starting in January 2026.

CHICAGO, Sept. 8, 2025 /PRNewswire/ -- See It. Taste It. Crunch It. Cheez-It^® is unleashing its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter Cheez-It Crunch, a bold new snack lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.

Cheez-It recognizes the shift toward sensory snacking experiences – a trend confirmed by a 55% increase in crunchy snack social videos over the past year¹. Cheez-It Crunch answers that demand with three new irresistible, multisensorial flavors that satisfy cravings anytime, anywhere.

"We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience," said Cara Tragseiler, Senior Brand Director for Cheez-It. "As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers."

Cheez-It Crunch comes in three deliciously daring flavors, each made with 100% real cheese:

• Cheez-It Crunch Kick'n Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice, for a satisfyingly spicy and savory flavor.
• Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavor is followed by a zesty heat that builds with each bite.
• Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch. A complex cheddar taste with buttery notes in every irresistible bite.

Fans can get an early taste starting in October when Cheez-It Crunch Kick'n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar hit 7-Eleven stores in single-serve, 2.25oz bags for an MSRP of $2.79. In January 2026, these two flavors, plus the Cheez-It Crunch Sharp White Cheddar flavor, will roll out at retailers nationwide in full-size, 6.5oz bags sold for an MSRP of $4.49.

Follow @CheezIt on Instagram, Facebook and TikTok for the latest snack drops and food news.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030. Visit www.Kellanova.com for more information.

Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Shae Feldman
(312) 988-2008
Sfeldman@webershandwick.com

¹ According to social data from Tubular for "Crunchy snack/chip," 55% increase in video upload count over the past 12 months.

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SOURCE Kellanova

FAQ

What are the new Cheez-It Crunch flavors and when will they be available?

The new lineup includes Kick'n Nacho Cheese, Zesty Jalapeño Cheddar, and Sharp White Cheddar. Two flavors will be available at 7-Eleven in October 2025, with all three flavors launching nationwide in January 2026.

How much will Cheez-It Crunch cost at retail?

Cheez-It Crunch will be available in single-serve 2.25oz bags for $2.79 at 7-Eleven and full-size 6.5oz bags for $4.49 at nationwide retailers.

What makes Cheez-It Crunch different from regular Cheez-It crackers?

Cheez-It Crunch features a new 3D shape, enhanced crunch, and edge-to-edge bold flavor while maintaining the use of 100% real cheese.

Why is Kellogg launching Cheez-It Crunch now?

The launch responds to a 55% increase in crunchy snack social media engagement over the past year, addressing growing consumer demand for sensory snacking experiences.