Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars

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Kellanova (NYSE:K) has launched its "Not Sorry" marketing campaign for Nutri-Grain, featuring reality TV personalities Chris Hughes, Cirie Fields, and Aesha Scott. The social-first campaign aligns with Nutri-Grain's recent brand refresh, highlighting its improved nutritional profile that now includes 10 grams of whole grains and 10 essential vitamins and minerals.

The campaign showcases these personalities delivering over-the-top "apologies" for their on-screen moments, reinforcing Nutri-Grain's positioning as a guilt-free snacking choice. The initiative includes snackable videos across social media platforms, with content being shared under the hashtag #NutriGrainNotSorry.

A social-first activation celebrates bold choices and the snack that always delivers.

CHICAGO, July 21, 2025 /PRNewswire/ -- Nutri-Grain^® is extending its bold new energy beyond the grocery aisle and into pop culture with the launch of Not Sorry — a clever, social-first campaign that brings together three unapologetically iconic reality personalities to celebrate the things we enjoy, without the pressure to explain ourselves.

Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars

The campaign stars Chris Hughes, Cirie Fields and Aesha Scott — three personalities known for their unfiltered charm and legendary moments on-screen — each delivering their own over-the-top "apology" for something they've said or done in front of millions. But of course, they're not actually sorry — because when you're living unapologetically, there's nothing to apologize for.

"Nutri-Grain gives you the kind of nutrition you never have to feel sorry for— and is delicious," said Bryndl Fahey, Senior Brand Manager at Kellanova. "It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for. Partnering with bold, culturally relevant personalities felt like a natural way to bring that message to life."

Not Sorry builds on the brand's recent refresh, which introduced Nutri-Grain's upgraded nutrition— now featuring 10 grams of whole grains and 10 essential vitamins and minerals — and an updated look that reflects the real pace and priorities of modern life. The new campaign positions Nutri-Grain as the snack you never have to apologize for: a satisfying, better-for-you choice that delivers where it counts — in nutrition, taste and convenience.

With snackable videos rolling out across social media this week, the campaign is designed to spark conversation — from fans revisiting infamous TV moments to people reflecting on their own unapologetic choices. Each video ends with a simple message: Nutri-Grain. Not Sorry.

To follow along and join the conversation — or to share your own "Not Sorry" moments — visit @nutrigrain on social and use the hashtag #NutriGrainNotSorry.

Nutri-Grain's full lineup of upgraded bars — including favorites like Strawberry, Blueberry, and Apple Cinnamon — is available now nationwide.

For more information, please visit www.nutrigrain.com.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's^® Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Tombras
Jenna Gerbino Kaplan
jgerbinokaplan@tombras.com 

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SOURCE Kellanova

FAQ

What are the key features of Nutri-Grain's new nutritional profile in 2025?

Nutri-Grain's upgraded nutrition profile now includes 10 grams of whole grains and 10 essential vitamins and minerals per bar.

Who are the celebrities featured in Kellanova's (NYSE:K) Nutri-Grain 'Not Sorry' campaign?

The campaign features reality TV personalities Chris Hughes, Cirie Fields, and Aesha Scott, known for their unfiltered charm and legendary on-screen moments.

What flavors of Nutri-Grain bars are available in the upgraded product line?

The upgraded Nutri-Grain bar lineup includes popular flavors such as Strawberry, Blueberry, and Apple Cinnamon, available nationwide.

How can consumers participate in Nutri-Grain's 'Not Sorry' campaign?

Consumers can participate by following @nutrigrain on social media and sharing their own 'Not Sorry' moments using the hashtag #NutriGrainNotSorry.