Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars
Kellanova (NYSE:K) has launched its "Not Sorry" marketing campaign for Nutri-Grain, featuring reality TV personalities Chris Hughes, Cirie Fields, and Aesha Scott. The social-first campaign aligns with Nutri-Grain's recent brand refresh, highlighting its improved nutritional profile that now includes 10 grams of whole grains and 10 essential vitamins and minerals.
The campaign showcases these personalities delivering over-the-top "apologies" for their on-screen moments, reinforcing Nutri-Grain's positioning as a guilt-free snacking choice. The initiative includes snackable videos across social media platforms, with content being shared under the hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) ha lanciato la campagna marketing "Not Sorry" per Nutri-Grain, con la partecipazione delle celebrità dei reality TV Chris Hughes, Cirie Fields e Aesha Scott. La campagna, focalizzata principalmente sui social, si allinea al recente restyling del marchio Nutri-Grain, mettendo in evidenza il suo profilo nutrizionale migliorato che ora comprende 10 grammi di cereali integrali e 10 vitamine e minerali essenziali.
La campagna presenta queste personalità che offrono esagerate "scuse" per i loro momenti televisivi, rafforzando la posizione di Nutri-Grain come scelta di snack senza sensi di colpa. L'iniziativa include video brevi e coinvolgenti sui social media, con contenuti condivisi sotto l'hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) ha lanzado su campaña de marketing "Not Sorry" para Nutri-Grain, con la participación de las personalidades de reality Chris Hughes, Cirie Fields y Aesha Scott. La campaña, enfocada principalmente en redes sociales, se alinea con la reciente renovación de la marca Nutri-Grain, destacando su perfil nutricional mejorado que ahora incluye 10 gramos de granos enteros y 10 vitaminas y minerales esenciales.
La campaña muestra a estas personalidades ofreciendo exageradas "disculpas" por sus momentos en pantalla, reforzando la posición de Nutri-Grain como una opción de snack sin culpa. La iniciativa incluye videos cortos y atractivos en redes sociales, con contenido compartido bajo el hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K)는 Nutri-Grain을 위한 "Not Sorry" 마케팅 캠페인을 시작했으며, 리얼리티 TV 스타인 Chris Hughes, Cirie Fields, Aesha Scott가 참여했습니다. 이 소셜 중심 캠페인은 Nutri-Grain의 최근 브랜드 리프레시와 일치하며, 10그램의 통곡물과 10가지 필수 비타민 및 미네랄을 포함한 향상된 영양 프로필을 강조합니다.
캠페인에서는 이 스타들이 화면 속 순간에 대한 과장된 "사과"를 전하며, Nutri-Grain을 죄책감 없는 간식 선택지로 자리매김합니다. 이 이니셔티브는 소셜 미디어 플랫폼 전반에 걸쳐 짧고 재미있는 영상들을 포함하며, #NutriGrainNotSorry 해시태그로 콘텐츠가 공유됩니다.
Kellanova (NYSE:K) a lancé sa campagne marketing "Not Sorry" pour Nutri-Grain, mettant en vedette les personnalités de télé-réalité Chris Hughes, Cirie Fields et Aesha Scott. Cette campagne axée sur les réseaux sociaux s'aligne sur le récent rafraîchissement de la marque Nutri-Grain, mettant en avant son profil nutritionnel amélioré qui comprend désormais 10 grammes de grains entiers et 10 vitamines et minéraux essentiels.
La campagne montre ces personnalités présentant des "excuses" exagérées pour leurs moments à l'écran, renforçant la position de Nutri-Grain comme un choix de collation sans culpabilité. L'initiative inclut des vidéos courtes diffusées sur les plateformes sociales, avec du contenu partagé sous le hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) hat seine "Not Sorry" Marketingkampagne für Nutri-Grain gestartet, mit den Reality-TV-Persönlichkeiten Chris Hughes, Cirie Fields und Aesha Scott. Die social-first Kampagne passt zur jüngsten Markenauffrischung von Nutri-Grain und hebt das verbesserte Nährwertprofil hervor, das nun 10 Gramm Vollkorn und 10 essentielle Vitamine und Mineralien enthält.
Die Kampagne zeigt diese Persönlichkeiten, die übertriebene "Entschuldigungen" für ihre Momente auf dem Bildschirm abgeben, und unterstreicht Nutri-Grains Positionierung als schuldfreier Snack. Die Initiative umfasst kurze Videos auf Social-Media-Plattformen, wobei Inhalte unter dem Hashtag #NutriGrainNotSorry geteilt werden.
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A social-first activation celebrates bold choices and the snack that always delivers.
The campaign stars Chris Hughes, Cirie Fields and Aesha Scott — three personalities known for their unfiltered charm and legendary moments on-screen — each delivering their own over-the-top "apology" for something they've said or done in front of millions. But of course, they're not actually sorry — because when you're living unapologetically, there's nothing to apologize for.
"Nutri-Grain gives you the kind of nutrition you never have to feel sorry for— and is delicious," said Bryndl Fahey, Senior Brand Manager at Kellanova. "It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for. Partnering with bold, culturally relevant personalities felt like a natural way to bring that message to life."
Not Sorry builds on the brand's recent refresh, which introduced Nutri-Grain's upgraded nutrition— now featuring 10 grams of whole grains and 10 essential vitamins and minerals — and an updated look that reflects the real pace and priorities of modern life. The new campaign positions Nutri-Grain as the snack you never have to apologize for: a satisfying, better-for-you choice that delivers where it counts — in nutrition, taste and convenience.
With snackable videos rolling out across social media this week, the campaign is designed to spark conversation — from fans revisiting infamous TV moments to people reflecting on their own unapologetic choices. Each video ends with a simple message: Nutri-Grain. Not Sorry.
To follow along and join the conversation — or to share your own "Not Sorry" moments — visit @nutrigrain on social and use the hashtag #NutriGrainNotSorry.
Nutri-Grain's full lineup of upgraded bars — including favorites like Strawberry, Blueberry, and Apple Cinnamon — is available now nationwide.
For more information, please visit www.nutrigrain.com.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
Kellanova's Media Hotline
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SOURCE Kellanova
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