Nutri-Grain Raises the Bar on Snacking -- With Nutrition That Works as Hard as You Do
Kellanova (K) has announced a significant refresh of its Nutri-Grain brand, upgrading its signature bars with enhanced nutritional content and a new design. The improved bars now feature 10 grams of whole grains and 10 vitamins and minerals, addressing the widespread under-consumption of whole grains among Americans, who currently consume only 39% to 61% of the recommended daily intake according to a Tufts University study.
The refreshed product maintains its familiar taste while offering improved nutrition, featuring a hearty texture with a delicate crumble and fruity filling in various flavors including strawberry and apple cinnamon. The brand has also updated its packaging with a more straightforward layout and clear ingredient callouts. The nationwide rollout is currently underway across all core flavors, with brand activations planned for later this summer.
Kellanova (K) ha annunciato un importante restyling del suo marchio Nutri-Grain, migliorando le sue barrette iconiche con un contenuto nutrizionale potenziato e un nuovo design. Le barrette migliorate ora contengono 10 grammi di cereali integrali e 10 vitamine e minerali, rispondendo al problema diffuso del consumo insufficiente di cereali integrali tra gli americani, che attualmente assumono solo dal 39% al 61% della dose giornaliera raccomandata, secondo uno studio della Tufts University.
Il prodotto rinnovato mantiene il gusto familiare offrendo una nutrizione migliorata, con una consistenza corposa, una delicata friabilità e un ripieno fruttato in diversi gusti, tra cui fragola e mela cannella. Il marchio ha inoltre aggiornato il packaging con un layout più semplice e indicazioni chiare sugli ingredienti. Il lancio a livello nazionale è in corso per tutti i gusti principali, con iniziative di marketing previste per la fine dell'estate.
Kellanova (K) ha anunciado una renovación significativa de su marca Nutri-Grain, mejorando sus barras emblemáticas con un contenido nutricional mejorado y un nuevo diseño. Las barras mejoradas ahora cuentan con 10 gramos de granos enteros y 10 vitaminas y minerales, abordando el consumo insuficiente generalizado de granos enteros entre los estadounidenses, quienes actualmente consumen solo entre el 39% y el 61% de la ingesta diaria recomendada, según un estudio de la Universidad de Tufts.
El producto renovado mantiene su sabor característico mientras ofrece una mejor nutrición, presentando una textura robusta con una delicada desmenuzabilidad y un relleno afrutado en varios sabores, incluidos fresa y manzana con canela. La marca también ha actualizado su empaque con un diseño más sencillo y llamadas claras a los ingredientes. El despliegue a nivel nacional está en marcha para todos los sabores principales, con activaciones de marca previstas para finales de este verano.
Kellanova (K)가 자사의 Nutri-Grain 브랜드를 대대적으로 리프레시하며 시그니처 바를 영양 성분 강화와 새로운 디자인으로 업그레이드했다고 발표했습니다. 개선된 바는 이제 통곡물 10그램과 10가지 비타민 및 미네랄을 함유하여, 미국인들이 현재 권장 일일 섭취량의 39%에서 61%만 섭취하고 있는 통곡물 부족 문제를 해결합니다(터프츠 대학교 연구에 근거).
리프레시된 제품은 익숙한 맛을 유지하면서 영양을 향상시켰으며, 풍부한 질감과 부드러운 부스러기, 딸기와 사과 시나몬 등 다양한 맛의 과일 필링을 갖추고 있습니다. 브랜드는 또한 더 직관적인 레이아웃과 명확한 성분 표시로 포장을 업데이트했습니다. 전국적인 출시가 모든 주요 맛에 걸쳐 진행 중이며, 올여름 말 브랜드 프로모션도 계획되어 있습니다.
Kellanova (K) a annoncé un rafraîchissement majeur de sa marque Nutri-Grain, améliorant ses barres emblématiques avec une teneur nutritionnelle renforcée et un nouveau design. Les barres améliorées contiennent désormais 10 grammes de grains entiers et 10 vitamines et minéraux, répondant à la faible consommation généralisée de grains entiers chez les Américains, qui ne consomment actuellement que 39 % à 61 % de l'apport quotidien recommandé selon une étude de l'Université Tufts.
Le produit renouvelé conserve son goût familier tout en offrant une meilleure nutrition, avec une texture généreuse, un crumble délicat et une garniture fruitée dans plusieurs saveurs, notamment fraise et pomme-cannelle. La marque a également mis à jour son emballage avec une présentation plus simple et des indications claires sur les ingrédients. Le déploiement à l'échelle nationale est en cours pour toutes les saveurs principales, avec des activations prévues pour la fin de l'été.
Kellanova (K) hat eine umfassende Überarbeitung seiner Marke Nutri-Grain angekündigt und die bekannten Riegel mit verbessertem Nährwert und neuem Design aufgewertet. Die verbesserten Riegel enthalten nun 10 Gramm Vollkorn und 10 Vitamine und Mineralstoffe, um dem weit verbreiteten Mangel an Vollkorn in der Ernährung der Amerikaner entgegenzuwirken, die laut einer Studie der Tufts University derzeit nur 39 % bis 61 % der empfohlenen Tagesdosis zu sich nehmen.
Das überarbeitete Produkt behält den vertrauten Geschmack bei, bietet jedoch eine verbesserte Ernährung mit einer herzhaften Textur, einer feinen Krümelstruktur und fruchtiger Füllung in verschiedenen Geschmacksrichtungen wie Erdbeere und Apfel-Zimt. Die Marke hat außerdem die Verpackung mit einem klareren Layout und deutlichen Zutatenhinweisen aktualisiert. Die landesweite Einführung läuft derzeit für alle Kernsorten, mit Markenaktionen, die für den Spätsommer geplant sind.
- Enhanced nutritional value with 10g of whole grains and 10 vitamins/minerals
- Addresses significant market opportunity with whole grain under-consumption
- Nationwide rollout across all core flavors
- Brand activation and marketing campaign planned for summer
- None.
The delicious bar fans know and love now with more whole grains, more vitamins, and a refreshed look
This isn't a comeback. It's a confident step forward — a reintroduction, honoring what's always worked and made even better for the way we all snack today.
Nutrition is leading the charge: Whole grains remain one of the most under-consumed essentials, with most Americans getting less than two-thirds of the daily recommendation. A recent study conducted by Tufts University (Caputo, 2022) found whole grain consumption anywhere from just
"This refresh is about giving people the nutrition they want and need — in a way that feels familiar, but even more relevant to what they look for in a snack," said Eileen Flaherty, Brand Marketing Director at Kellanova. "We've upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for."
Nutri-Grain's reimagined bars deliver a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling — from strawberry to apple cinnamon and everything in between. With visible, wholesome ingredient callouts and a straightforward layout, it cuts through the clutter and makes choosing a snack one less thing to overthink.
At the heart of this refresh is the brand's belief in hard-working goodness. Nutri-Grain is for people doing their best with what they've got — calendar-jugglers, caretakers, side-hustlers, and self-starters alike — who need snacks that show up for them and meet them where they're at. Because Nutri-Grain believes that your "good enough" is always more than enough.
Nutri-Grain will take its new energy beyond the grocery aisle and into the world later this summer — with delightful, feel-good activations designed to invite everyone in on the fun. Fans can follow along @nutrigrain for updates.
Nutri-Grain's new bars are rolling out now nationwide, across all core flavors. For more information, please visit www.nutrigrain.com.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
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SOURCE Kellanova
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