Nutri-Grain Rolls Out the Nutri-Grain Lounge to Give Teachers the Break They Deserve

Rhea-AI Summary

Nutri-Grain (NYSE:K) has launched an innovative teacher appreciation initiative called the Nutri-Grain Lounge, a mobile teachers' lounge designed to help educators recharge during the back-to-school season. The campaign responds to concerning statistics showing 62% of K-12 educators reporting frequent job-related stress.

The mobile lounge features premium amenities including espresso drinks, recliners, foot massagers, and Nutri-Grain bars. From August 12-22, 2025, the public can nominate high schools on Instagram for a chance to win a Nutri-Grain Lounge visit in September. Additionally, the company will donate $10,000 to DonorsChoose to support teachers nationwide.

Positive

• $10,000 donation to DonorsChoose supporting education initiatives
• Marketing campaign aligns with social responsibility and brand awareness

Negative

• None.

The ultimate mobile teachers' lounge is hitting the road — and one school is about to get the surprise of the year.

CHICAGO, Aug. 12, 2025 /PRNewswire/ -- Nutri‑Grain® is setting a new standard for how teachers are appreciated this school year. For decades, students have brought their teachers apples. A nice gesture, sure — but at this point, one that feels more symbolic than supportive. This year, Nutri-Grain gives that tired tradition a well-earned upgrade with the Nutri-Grain Lounge: a fully decked-out teacher's lounge on wheels, designed to give teachers a moment to pause, recharge, and reset amid the back-to-school frenzy.

Nutri-Grain Rolls Out the Nutri-Grain Lounge to Give Teachers the Break They Deserve.

Nutri-Grain has always been a snack for people who keep going — and teachers are the definition. But with 62% of K–12 educators reporting frequent job-related stress and more than half feeling burned out (RAND Corporation, 2025), back-to-school feels less like a season and more like a marathon.

Beginning today, students, parents, and fans alike can head to @NutriGrain on Instagram to nominate their local high school for a chance to win a surprise Nutri-Grain Lounge visit this September. A dull apple is the only price of entry to experience a world-class lounge stocked with everything teachers actually want. Students can bring one in for their teachers, or teachers can bring one themselves — and Nutri-Grain will handle the rest.

The Nutri-Grain Lounge is everything the breakroom wishes it could be: high-quality espresso drinks, cozy recliners, foot massagers, ambient lighting, ASMR soundscapes — and front and center, craveworthy Nutri-Grain bars, now with 10 grams of whole grains, 10 essential vitamins and minerals, and the delicious, hardworking goodness that keeps teachers going.

"Teachers give so much of themselves during back-to-school and rarely get the space to recharge," said Eileen Flaherty-Yao, Brand Marketing Director at Kellanova. "Nutri-Grain has a long history of showing up for educators, but this year we wanted to take that support even further — with an experience that feels personal, energizing, and deeply deserved."

To ensure this moment reaches beyond one winning school, Nutri-Grain will also donate $10,000 to DonorsChoose, supporting teachers in need across the country.

The nomination window is open through August 22, and one high school will be selected to receive the Nutri-Grain Lounge experience this September.

To nominate, visit @NutriGrain on Instagram and comment on the official Nutri-Grain Lounge post with the school name, city, state, and hashtag #NutriGrainLoungeContestEntry.

For more information and full contest rules, please visit nutrigrain.com/backtoschool.

Terms & Conditions

ABBREVIATED RULES. NO PURCHASE NECESSARY. YOU MUST HAVE INTERNET ACCESS AND AN ACCOUNT ON THE DESIGNATED SOCIAL MEDIA PLATFORM TO PARTICIPATE. Obtaining an account on a designated social media platform and entry into the contest is free. Nomination and voting participation is open only to legal residents of the forty-eight (48) contiguous United States and District of Columbia and are sixteen (16) years of age or older at time of entry (excludes AK & HI). Minor entrants must have parent/legal guardian permission to participate. Begins 8/12/25 at 9:00:00 AM (ET) and ends 8/22/25 at 9:00:00 PM (ET). For details on how to participate, including designated social media platform and/or for complete Official Rules, go to http://nutrigrain.com/backtoschool. Participation is free. Subject to complete Official Rules. Void in AK, HI and where otherwise prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.

© 2025 Kellanova

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Tombras
Jenna Gerbino Kaplan
jgerbinokaplan@tombras.com

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SOURCE Kellanova

FAQ

What is the Nutri-Grain Lounge initiative by Kellogg (NYSE:K)?

The Nutri-Grain Lounge is a mobile teachers' lounge featuring premium amenities like espresso drinks, recliners, and foot massagers, designed to help teachers recharge during back-to-school season.

How can schools win a visit from the Nutri-Grain Lounge in 2025?

Schools can be nominated on Instagram @NutriGrain between August 12-22, 2025, by commenting on the official post with the school name, city, state, and hashtag #NutriGrainLoungeContestEntry.

What is Kellogg's donation commitment for the Nutri-Grain Lounge campaign?

Kellogg will donate $10,000 to DonorsChoose to support teachers in need across the country.

When will the winning school receive their Nutri-Grain Lounge experience?

The selected winning high school will receive their Nutri-Grain Lounge experience in September 2025.

What percentage of K-12 educators report job-related stress according to the 2025 RAND study?

According to the 2025 RAND Corporation study, 62% of K-12 educators report frequent job-related stress, and more than half feel burned out.