RXBAR Offers Fed-Up Flyers a $500 "Get Out of Travel B.S. Free" Card

Rhea-AI Summary

Kellanova (NYSE:K) subsidiary RXBAR has launched a creative marketing campaign addressing the frustrations of summer air travelers. The company is offering a national sweepstakes called the "Get Out of Travel B.S. Free Card," which gives winners a $500 bank-issued prepaid gift card plus RXBAR protein bars.

The campaign responds to record travel disruptions, with major U.S. airports experiencing over 30% delay rates in 2025. The sweepstakes runs from August 21 to September 4, 2025, allowing travelers who had plans between May 1 and September 30, 2025, to enter by sharing their travel cancellation stories on RXBAR.com/NoBSTravel.

Positive

• None.

Negative

• Limited financial impact on Kellanova's overall business
• Temporary promotion with short-term engagement (2-week window)

With record delays and cancellations this summer, the protein bar brand is giving travelers a chance to skip the stress 

CHICAGO, Aug. 21, 2025 /PRNewswire/ -- Starting today, RXBAR is stepping in to give weary travelers a way out of summer travel chaos. This season has been one of the busiest in 15 years, with major U.S. airports seeing delay rates of over 30% (Bureau of Transportation, 2025), long lines, packed terminals, and countless trips gone sideways. As the Proud Sponsor of No B.S., RXBAR is launching the Get Out of Travel B.S. Free Card— a national sweepstakes offering frustrated flyers the chance to win a $500 bank-issued, prepaid gift card to help recoup costs from disrupted summer trips. 

Starting today, RXBAR offers fed-up flyers a $500 "Get Out of Travel B.S. Free" Card.

Whether you're backing out of a delayed flight, bracing for an hours-long layover, or missing your already brutally tight connection, RXBAR has your back. Because canceling the chaos shouldn't come at a cost.

"Travel has pushed a lot of people to their limit this summer, and finding a way out usually means jumping through hoops," said Regina Cabrera, Senior Brand Manager at Kellanova. "As the Proud Sponsor of No B.S.—from the ingredients in our protein bars to the way we show up for consumers—RXBAR wanted to offer something refreshingly simple: no receipts to track down, no endless hold music, just a chance to back out on your own terms and feel good about it."

Consumers can visit RXBAR.com/NoBSTravel and fill out a brief entry form including their name, email, date of travel, and why they're canceling, for a chance to receive a Get Out of Travel B.S. Free Card. The sweepstakes runs for two weeks and closes on September 4, 2025, after which winners will be selected. Winners will receive a $500 prepaid gift card packaged in a custom RXBAR-branded sleeve—plus a 5-count box of RXBAR Protein Bars.

For RXBAR, this initiative is a natural extension of its No B.S. ethos. RXBAR is built on transparency: simple ingredients, clear labels, and a No B.S. promise that extends beyond the bar. In a season where travel has become one of the most universally chaotic and B.S.-filled experiences, the brand is bringing that same mindset to an unexpected place. The Get Out of Travel B.S. Free Card offers travelers something real and refreshingly straightforward: a $500 prepaid gift card and a few RXBAR Protein Bars to help turn travel regret into snack-time redemption. 

For updates, product information, or to follow along, head to @rxbar or visit RXBAR.com. 

ABBREVIATED RULES. NO PURCHASE NECESSARY. Open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Entrants must also have planned for summer travel between 5/1/25 – 9/30/25 to be eligible to enter. No travel purchase is required for entry. Begins 8/21/25 at 8:00:00 AM (ET) and ends 9/4/25 at 11:59:59 PM (ET). For details on how to enter and/or for complete Official Rules, go to www.rxbar.com/NoBSTravel. See complete Official Rules for details. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Media Contacts

Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Tombras
Jenna Gerbino Kaplan
jgerbinokaplan@tombras.com

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SOURCE Kellanova

FAQ

What is RXBAR's Get Out of Travel B.S. Free Card promotion?

It's a sweepstakes offering travelers a chance to win a $500 prepaid gift card plus RXBAR protein bars to help offset costs from disrupted summer travel plans.

When does Kellanova's (NYSE:K) RXBAR travel sweepstakes end?

The sweepstakes runs from August 21 to September 4, 2025, after which winners will be selected.

Who is eligible for RXBAR's $500 travel promotion?

Legal residents of the 50 United States and District of Columbia who are 18 or older and had planned travel between May 1 and September 30, 2025.

How can travelers enter RXBAR's $500 gift card sweepstakes?

Participants can enter by visiting RXBAR.com/NoBSTravel and completing a brief entry form with their name, email, travel date, and reason for canceling.

What prompted Kellanova's RXBAR travel promotion in 2025?

The promotion responds to record travel disruptions, with major U.S. airports experiencing over 30% delay rates during one of the busiest summer travel seasons in 15 years.