RXBAR Offers Fed-Up Flyers a $500 "Get Out of Travel B.S. Free" Card
Kellanova (NYSE:K) subsidiary RXBAR has launched a creative marketing campaign addressing the frustrations of summer air travelers. The company is offering a national sweepstakes called the "Get Out of Travel B.S. Free Card," which gives winners a $500 bank-issued prepaid gift card plus RXBAR protein bars.
The campaign responds to record travel disruptions, with major U.S. airports experiencing over 30% delay rates in 2025. The sweepstakes runs from August 21 to September 4, 2025, allowing travelers who had plans between May 1 and September 30, 2025, to enter by sharing their travel cancellation stories on RXBAR.com/NoBSTravel.
Kellanova (NYSE:K) e la sua controllata RXBAR hanno lanciato una campagna pubblicitaria originale per rispondere alle frustrazioni dei viaggiatori estivi. L'azienda propone un concorso nazionale chiamato "Get Out of Travel B.S. Free Card", che premia i vincitori con una carta prepagata bancaria da $500 e con barrette proteiche RXBAR.
La campagna nasce in reazione ai disagi record nei viaggi: nel 2025 molti grandi aeroporti statunitensi hanno registrato tassi di ritardo superiori al 30%. Il concorso è aperto dal 21 agosto al 4 settembre 2025 e permette di partecipare — per i viaggi previsti tra il 1° maggio e il 30 settembre 2025 — raccontando la propria esperienza di cancellazione su RXBAR.com/NoBSTravel.
Kellanova (NYSE:K), a través de su filial RXBAR, ha lanzado una campaña creativa dirigida a las frustraciones de los viajeros veraniegos. La compañía ofrece un concurso nacional llamado "Get Out of Travel B.S. Free Card", que otorga a los ganadores una tarjeta prepaga bancaria de $500 además de barras de proteína RXBAR.
La campaña responde a las interrupciones récord en los viajes: en 2025 muchos aeropuertos importantes de EE. UU. experimentaron tasas de retraso de más del 30%. El concurso se desarrolla del 21 de agosto al 4 de septiembre de 2025 y permite participar a quienes tenían planes entre el 1 de mayo y el 30 de septiembre de 2025 compartiendo sus historias de cancelación en RXBAR.com/NoBSTravel.
Kellanova (NYSE:K)의 자회사 RXBAR이 여름 항공 여행자들의 불만을 겨냥한 창의적인 마케팅 캠페인을 시작했습니다. 회사는 전국 규모의 경품 이벤트 "Get Out of Travel B.S. Free Card"를 열어 당첨자에게 은행 발행 선불 카드 $500와 RXBAR 단백질 바를 제공합니다.
이 캠페인은 2025년 주요 미국 공항들이 30%가 넘는 지연률을 기록하는 등 기록적인 여행 혼잡에 대응한 것입니다. 경품 응모 기간은 2025년 8월 21일에서 9월 4일이며, 2025년 5월 1일부터 9월 30일 사이 여행 예정이었던 사람들은 RXBAR.com/NoBSTravel에 항공 취소 경험을 공유해 참여할 수 있습니다.
Kellanova (NYSE:K) et sa filiale RXBAR ont lancé une campagne créative pour répondre aux frustrations des voyageurs estivaux. L'entreprise propose un concours national intitulé « Get Out of Travel B.S. Free Card », offrant aux gagnants une carte prépayée bancaire de 500 $ ainsi que des barres protéinées RXBAR.
La campagne fait suite aux perturbations record des voyages : en 2025, de grands aéroports américains ont enregistré des taux de retard supérieurs à 30 %. Le concours se déroule du 21 août au 4 septembre 2025 et permet aux voyageurs ayant eu des projets entre le 1er mai et le 30 septembre 2025 de participer en partageant leurs histoires d'annulation sur RXBAR.com/NoBSTravel.
Kellanova (NYSE:K)-Tochter RXBAR hat eine kreative Marketingaktion gestartet, die sich an die Frustrationen von Sommerreisenden richtet. Das Unternehmen veranstaltet ein landesweites Gewinnspiel mit dem Namen "Get Out of Travel B.S. Free Card", bei dem Gewinner eine bankausgestellte Prepaid-Karte im Wert von $500 sowie RXBAR-Proteinriegel erhalten.
Die Kampagne reagiert auf rekordverdächtige Reisebeeinträchtigungen: 2025 verzeichneten viele große US-Flughäfen Verzögerungsraten von über 30%. Das Gewinnspiel läuft vom 21. August bis 4. September 2025. Reisende, die zwischen dem 1. Mai und 30. September 2025 gebucht hatten, können teilnehmen, indem sie ihre Stornierungserfahrungen auf RXBAR.com/NoBSTravel teilen.
- None.
- Limited financial impact on Kellanova's overall business
- Temporary promotion with short-term engagement (2-week window)
With record delays and cancellations this summer, the protein bar brand is giving travelers a chance to skip the stress
Whether you're backing out of a delayed flight, bracing for an hours-long layover, or missing your already brutally tight connection, RXBAR has your back. Because canceling the chaos shouldn't come at a cost.
"Travel has pushed a lot of people to their limit this summer, and finding a way out usually means jumping through hoops," said Regina Cabrera, Senior Brand Manager at Kellanova. "As the Proud Sponsor of No B.S.—from the ingredients in our protein bars to the way we show up for consumers—RXBAR wanted to offer something refreshingly simple: no receipts to track down, no endless hold music, just a chance to back out on your own terms and feel good about it."
Consumers can visit RXBAR.com/NoBSTravel and fill out a brief entry form including their name, email, date of travel, and why they're canceling, for a chance to receive a Get Out of Travel B.S. Free Card. The sweepstakes runs for two weeks and closes on September 4, 2025, after which winners will be selected. Winners will receive a
For RXBAR, this initiative is a natural extension of its No B.S. ethos. RXBAR is built on transparency: simple ingredients, clear labels, and a No B.S. promise that extends beyond the bar. In a season where travel has become one of the most universally chaotic and B.S.-filled experiences, the brand is bringing that same mindset to an unexpected place. The Get Out of Travel B.S. Free Card offers travelers something real and refreshingly straightforward: a
For updates, product information, or to follow along, head to @rxbar or visit RXBAR.com.
ABBREVIATED RULES. NO PURCHASE NECESSARY. Open only to legal residents of the fifty (50)
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
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