Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio

Rhea-AI Summary

Keurig Dr Pepper (KDP) has announced its 2025 flavor lineup for the U.S. market, building on its successful 2024 innovations. The company is launching several new products across its beverage portfolio, starting with Dr Pepper Blackberry in both regular and zero sugar varieties. The expansion follows the success of Dr Pepper Creamy Coconut, KDP's most successful -time CSD offering.

Other new releases include 7UP Tropical with mango and peach flavors, Snapple Peach Tea & Lemonade, two new Bai varieties featuring strawberry, and A&W Ice Cream Sundae in regular and zero sugar options. The company is also launching RC Cola Zero Sugar nationally, along with various retailer-exclusive and regional offerings throughout the year.

Positive

• Blackberry-flavored CSDs growing 2x faster than the CSD category in dollar sales
• Successful track record with Dr Pepper Creamy Coconut becoming the most successful -time CSD
• Canada Dry Fruit Splash Cherry achieved top spot among all new CSD flavor innovations in 2024
• Expansion of zero sugar options across multiple brands

Negative

• None.

Insights

Product Innovation & Marketing Analyst

KDP's comprehensive 2025 flavor expansion represents a strategic move to capitalize on proven success patterns and emerging consumer preferences. The standout element is Dr Pepper Blackberry's permanent addition, supported by category growth data showing blackberry-flavored CSDs outpacing the broader category by 200%. This data-driven approach mirrors the success of Dr Pepper Creamy Coconut, their most successful -time CSD offering.

The multi-brand strategy across Dr Pepper, 7UP, Snapple and others demonstrates sophisticated portfolio management, targeting different consumer segments and consumption occasions. The inclusion of zero-sugar variants across multiple launches aligns with the growing health-conscious consumer base, while innovations like Bai's new flavors with functional benefits cater to the premium functional beverage segment.

Particularly noteworthy is the timing strategy: launching tropical flavors (7UP Tropical) in February suggests a pre-summer positioning to capture seasonal demand shifts. The expansion of RC Cola Zero Sugar's distribution network indicates a strategic push to compete more aggressively in the zero-calorie cola segment dominated by larger competitors.

The mix of permanent additions and -time offerings creates a balanced approach to maintaining consumer interest while building long-term brand equity. The retailer-exclusive strategy for brands like Sunkist and Crush suggests a sophisticated channel management approach, potentially securing better shelf space and retailer support while driving incremental growth.

This comprehensive innovation pipeline, following a successful 2024, positions KDP to potentially capture increased market share across multiple beverage categories, particularly in the growing better-for-you and functional beverage segments.

Dr Pepper Blackberry, available today, is the first variety to release 

BURLINGTON, Mass., and FRISCO, Texas, Feb. 5, 2025 /PRNewswire/ -- Keurig Dr Pepper (KDP) today unveiled its exciting 2025 new flavor lineup in the U.S., featuring beloved brands such as Dr Pepper®, 7UP®, A&W® and Snapple ®. These new offerings are being introduced after a successful year of KDP flavor innovation in 2024, notably the viral popularity of Dr Pepper Creamy Coconut - the Company's most successful limited-time-offering carbonated soft drink (CSD) to date - and the introduction of Canada Dry Fruit Splash Cherry, which achieved the top spot among all new CSD flavor innovations for the year¹.

"Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands," said Eric Gorli, President, U.S. Refreshment Beverages at Keurig Dr Pepper. "Our experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites and zero sugar options."

New flavors launching nationally within KDP's owned cold beverage portfolio include the following:

• Dr Pepper Blackberry, launching today, is the newest permanent variety from the beloved brand, combining the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor.  Recent data shows high consumer interest for the flavor, with blackberry-flavored CSDs growing more than 2x faster than the CSD category in dollar sales last year².  Dr Pepper Blackberry will be available nationwide in regular and zero sugar varieties across a range of pack sizes, plus fountain and frozen dispensed formats.
• 7UP Tropical is a cool, crisp combination of 7UP, the #2 lemon-lime carbonated soft drink³, blended with tropical flavors of mango and peach and bursting with summery vibes.  Launching as a permanent flavor in February, the regular and zero sugar versions will be available nationwide in 12 oz 12-packs.
• Snapple Peach Tea & Lemonade combines the brand's #1 tea flavor⁴ with a citrusy tang of classic lemonade. This permanent innovation will launch in March and will be available nationwide in a variety of pack sizes.
• Bai Simbu Strawberry and Bai Shala Coconut Strawberry, two permanent additions to the Bai lineup that feature the most hydrating berry⁵ and are sweetened with plant-based stevia, will launch later this month. Both varieties support a healthy immune system, with Simbu Strawberry providing a good source of Vitamin C and Zinc and Shala Coconut Strawberry a good source of Vitamin E and Zinc.
• A&W Ice Cream Sundae offers a nostalgic treat, inspired by the combined flavors of sweet vanilla ice cream with the rich indulgence of fudge flavor. Available in both regular and zero sugar options, it comes in 12 oz 12-packs and will be offered for a limited time starting in August.
• RC Cola Zero Sugar brings the iconic cola taste with zero sugar for the first time to expanded retailers nationally in February in both 12 oz 12-packs and 2-liter options.

In addition to its nationwide launches, KDP will introduce a variety of retailer exclusive and regional offerings throughout the year from brands including Sunkist, Crush, Mott's and more. Visit KeurigDrPepper.com or follow Keurig Dr Pepper on Instagram (@keurigdrpepper) to stay up to date with all the latest news about our iconic brands and more throughout the year.

About Keurig Dr Pepper  
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in beverage categories including soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Snapple®, Peñafiel®, 7UP®, Green Mountain Coffee Roasters®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 28,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us on LinkedIn. 

Investors: 

Investor Relations 
Keurig Dr Pepper
T: 888-340-5287 / IR@kdrp.com  

Media: 

Katie Gilroy
Keurig Dr Pepper
T: 781-418-3345 / katie.gilroy@kdrp.com  

¹ Source: Circana Total US - Multi Outlet + Conv Time: Calendar Year 2024 Ending 12-29-24
² Circana, MULO+C, Calendar Year 2024 $ Sales
³ Circana Market Advantage, Total MULO+C, 52W ending 12.29.24
⁴ Circana Snapple POS Dollar Sales Data L52W through 12.29.24 
⁵ USDA FoodData Central. Strawberries, raw – up to 91% water content

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SOURCE Keurig Dr Pepper

FAQ

When will Dr Pepper Blackberry be available and in what varieties?

Dr Pepper Blackberry is available from February 5, 2025, in both regular and zero sugar varieties, across various pack sizes, plus fountain and frozen dispensed formats.

What new flavors is KDP launching in 2025?

KDP is launching Dr Pepper Blackberry, 7UP Tropical, Snapple Peach Tea & Lemonade, Bai Simbu Strawberry, Bai Shala Coconut Strawberry, A&W Ice Cream Sundae, and RC Cola Zero Sugar.

How successful was KDP's flavor innovation in 2024?

KDP's 2024 flavor innovation was highly successful, with Dr Pepper Creamy Coconut becoming their most successful -time CSD offering, and Canada Dry Fruit Splash Cherry ranking as the top new CSD flavor innovation.

When will 7UP Tropical be released and what flavors does it include?

7UP Tropical will launch in February 2025 as a permanent flavor, combining 7UP with tropical flavors of mango and peach, available in regular and zero sugar versions in 12 oz 12-packs.

What are the health benefits of the new Bai flavors from KDP?

The new Bai flavors support immune health: Simbu Strawberry provides Vitamin C and Zinc, while Shala Coconut Strawberry offers Vitamin E and Zinc. Both are sweetened with plant-based stevia.