Treat Yourself to a Crazy Good Coffee - The Original Donut Shop® and Pop-Tarts® Announce New Flavor Innovation Ahead of 2025 Pop-Tarts Bowl

Rhea-AI Summary

Kellanova (NYSE: K) and Keurig Dr Pepper brands announced a co-branded product: The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon K-Cup pod, available online December 1, 2025 and coming soon to Walmart.com and Amazon. The launch ties to the 2025 Pop-Tarts Bowl on Dec 27 where the brand will host a Fan Fest with free hot and iced samples and a stadium-compliant clear-bag giveaway.

The collaboration positions a limited-time flavor innovation across Keurig single-serve systems and leverages Pop-Tarts Bowl marketing exposure.

News Market Reaction

+0.97%

1 alert

+0.97% News Effect

On the day this news was published, KDP gained 0.97%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

KDP annual revenue: more than $15 billion KDP brand count: more than 125 brands KDP employees: 29,000 employees +5 more

8 metrics

KDP annual revenue more than $15 billion Keurig Dr Pepper company description

KDP brand count more than 125 brands Owned, licensed and partner brands

KDP employees 29,000 employees Keurig Dr Pepper workforce size

Kellanova net sales $13 billion Kellanova 2024 net sales in company description

Impact goal 4 billion people Kellanova Better Days goal by end of 2030

Company legacy more than 100 years Kellanova brand and company history

Bowl date December 27, 2025 2025 Pop-Tarts Bowl at Camping World Stadium

Bowl time 3:30 p.m. ET 2025 Pop-Tarts Bowl kickoff on ABC

Market Reality Check

Price: $29.89 Vol: Volume 42,693,428 is 8.92...

high vol

$29.89 Last Close

Volume Volume 42,693,428 is 8.92x the 20-day average of 4,786,982, indicating unusually heavy trading ahead of and around this branding news. high

Technical Shares at $83.44 are trading above the 200-day MA of $81.46 and sit 0.25% below the 52-week high of $83.65.

Peers on Argus

Peers in Packaged Foods showed mixed, modest moves: GIS up 0.63%, KHC up 0.04%, ...

Peers in Packaged Foods showed mixed, modest moves: GIS up 0.63%, KHC up 0.04%, MKC up 2.39%, SJM up 0.91%, while HRL slipped 0.42%. With no peers in the momentum scanner, this co-branded Pop-Tarts® coffee launch appears more stock-specific than sector-driven.

Historical Context

5 past events · Latest: Dec 08 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 08	Acquisition approval	Neutral	+0.4%	Final EC approval for Mars acquisition and anticipated closing on Dec 11.
Dec 08	Product launch	Positive	+0.4%	RXBAR launches Protein Energy Bites expanding beyond traditional bar format.
Dec 02	Brand marketing	Neutral	+0.1%	Pop-Tarts Bowl mascot expansion and TikTok Mascot Cam promotion for 2025 game.
Dec 01	Co-branded product	Positive	-0.7%	Launch of Pop-Tarts Brown Sugar Cinnamon K-Cup pod tied to 2025 Pop-Tarts Bowl.
Dec 01	Strategy/tech update	Positive	-0.7%	Kellanova highlights CPG tech trends, improved promotion effectiveness and $13B sales.

Pattern Detected

Recent product and brand marketing announcements often saw modestly positive price alignment, while some innovation/strategy pieces coincided with mild negative divergence, suggesting mixed reactions to growth and branding updates.

Recent Company History

Over recent months, Kellanova (K) has combined steady product innovation with a transformational corporate event. Mars’ acquisition of Kellanova, approved by regulators and expected to close on December 11, 2025, follows multiple brand-building moves: RXBAR Protein Energy Bites, expanded Pop-Tarts® Bowl mascots, and this co-branded Pop-Tarts® Brown Sugar Cinnamon K-Cup® launch tied to the December 27, 2025 Pop-Tarts Bowl. A technology-focused CPG trends piece also highlighted Kellanova’s data-driven growth initiatives and $13 billion 2024 net sales, framing innovation as a continuing theme.

Market Pulse Summary

This announcement spotlights a co-branded Pop-Tarts® Brown Sugar Cinnamon K-Cup® pod, tying The Orig...

Analysis

This announcement spotlights a co-branded Pop-Tarts® Brown Sugar Cinnamon K-Cup® pod, tying The Original Donut Shop® and Pop-Tarts® to the December 27, 2025 Pop-Tarts Bowl through sampling and on-site activation. It extends Kellanova’s ongoing Pop-Tarts® Bowl marketing and product innovation push, alongside broader snacking and technology initiatives. Investors watching this story may focus on how such collaborations support brand equity within the larger Mars acquisition context.

AI-generated analysis. Not financial advice.

A new dream team combines all the flavor and fun you expect from The Original Donut Shop® with the crave-worthy taste of Pop-Tarts® Brown Sugar Cinnamon.

BURLINGTON, Mass. and CHICAGO, Dec. 1, 2025 /PRNewswire/ -- The Original Donut Shop® today announced its latest flavor innovation, The Original Donut Shop® Pop-Tarts™ Brown Sugar Cinnamon-flavored K-Cup® pod. Meet your new go-to brew and treat yourself to Crazy Good coffee bursting with notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts® toaster pastries in every cup. The new flavor innovation can easily be enjoyed hot or iced with any Keurig® brewer. 

To celebrate the collaboration, The Original Donut Shop® will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27. Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees. Forgot your clear bag at home? Do-nut worry – attendees can upgrade to a new stadium-compliant clear bag with customizable patches and charms that add a playful, collectible twist to your game-day style. Follow the brand's social channels for exciting updates and to learn how to enter a ticket sweepstakes for a chance to attend the game.

"We're excited to bring this new uniquely delicious coffee to our lineup and can't wait to celebrate its debut in-person at this year's Pop-Tarts Bowl," said Ariana Pickering, Brand Manager at Keurig Dr Pepper. "We are honored to collaborate with a brand as iconic as Pop-Tarts® and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup."

The Original Donut Shop® Pop-Tarts(tm) Brown Sugar Cinnamon K-Cup® pod is currently available for purchase exclusively online at Keurig.com, and coming soon to Walmart.com and Amazon.

To learn more about The Original Donut Shop® Coffee, visit https://www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @theoriginaldonutshop on TikTok.

About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in Orlando, Florida. The 2025 Pop-Tarts Bowl will air live on December 27 at 3:30 p.m. ET on ABC.

About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the FC Series and the Camping World Kickoff. For more information, visit FloridaCitrusSports.com.

 CONTACT: Iana Georgiev, iana.georgiev@kdrp.com 

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SOURCE Keurig Dr Pepper

FAQ

What is the new product from The Original Donut Shop and Pop-Tarts for K (NYSE: K)?

They launched The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon K-Cup pod for Keurig brewers, available online starting Dec 1, 2025.

When and where will the Pop-Tarts Bowl activation for the K-Cup launch occur?

The brand will host a Fan Fest at Camping World Stadium on Dec 27, 2025 during the Pop-Tarts Bowl, with free hot and iced coffee samples.

Where can consumers buy the new Pop-Tarts Brown Sugar Cinnamon K-Cup pod tied to Kellanova brands?

The pod is available exclusively at Keurig.com now and is coming soon to Walmart.com and Amazon.

How does this product work with Keurig machines and serving options?

The K-Cup pod is compatible with Keurig single-serve brewers and is designed to be served hot or iced.

Will there be promotions or giveaways related to the K-Cup launch at the Pop-Tarts Bowl?

Yes; attendees can get free coffee samples and upgrade to a stadium-compliant clear bag with collectible patches and charms at the Fan Fest.