Heinz Ignites a Citywide Takeover to Celebrate the Launch of Heinz Zero
Heinz (KHC) launched Heinz Ketchup Zero on November 17, 2025 in Dubai — its first ketchup with zero sugar and zero salt while keeping the brand's signature taste.
The rollout used a citywide experiential campaign called “Zero Hour,” including a talking Heinz Zero Fridge, a midnight e-commerce race on Carrefour Now, and a Vegan Burger pop-up. Over two weekends the brand gave away >700 bottles and distributed AED 33,000 in vouchers. Midnight shoppers who checked out Heinz Ketchup Zero between 00:00–00:01 on Carrefour Now received AED 100 vouchers; the pop-up offered free burgers to the first 50 fans on two nights.
Heinz (KHC) ha lanciato Heinz Ketchup Zero il 17 novembre 2025 a Dubai — il suo primo ketchup con zero zuccheri e zero sale pur mantenendo il gusto caratteristico del marchio.
Il lancio ha previsto una campagna esperienziale cittadina chiamata “Zero Hour”, che includeva un Heinz Zero Fridge parlante, una corsa di e-commerce a mezzanotte su Carrefour Now e un pop-up di Vegan Burger. In due fine settimana il marchio ha regalato oltre 700 bottiglie e distribuito AED 33.000 in voucher. Gli acquirenti a mezzanotte che hanno completato l'acquisto di Heinz Ketchup Zero tra le 00:00–00:01 su Carrefour Now hanno ricevuto voucher da AED 100; il pop-up ha offerto hamburger gratuiti ai primi 50 fan in due serate.
Heinz (KHC) lanzó Heinz Ketchup Zero el 17 de noviembre de 2025 en Dubái — su primer ketchup con cero azúcar y cero sal manteniendo el sabor característico de la marca.
El lanzamiento utilizó una campaña experiencial de toda la ciudad llamada “Zero Hour”, incluyendo un Heinz Zero Fridge parlante, una carrera de comercio electrónico a medianoche en Carrefour Now y un pop-up de Vegan Burger. En dos fines de semana la marca regaló más de 700 botellas y distribuyó AED 33,000 en vales. Los compradores a medianoche que completaron la compra de Heinz Ketchup Zero entre las 00:00–00:01 en Carrefour Now recibieron vales de AED 100; el pop-up ofreció hamburguesas gratis a los primeros 50 fans en dos noches.
Heinz (KHC)가 2025년 11월 17일 두바이에서 Heinz Ketchup Zero를 출시했습니다. 이는 브랜드의 대표 맛을 유지하면서 무당분과 무염을 가진 최초의 케첩입니다.
이번 론칭은 도시 전역의 체험형 캠페인 “Zero Hour”를 통해 진행되었으며, 말하는 Heinz Zero Fridge, Carrefour Now에서 자정 전자상거래 레이스, 그리고 채식 버거 팝업이 포함되었습니다. 2주말 동안 브랜드는 700병 이상을 나눠주고 AED 33,000의 바우처를 배포했습니다. 자정 시간에 Carrefour Now에서 00:00–00:01 사이 Heinz Ketchup Zero를 결제한 방문자는 AED 100 바우처를 받았고, 팝업에서는 두 밤 동안 선착순 50명에게 무료 버거를 제공했습니다.
Heinz (KHC) a lancé Heinz Ketchup Zero le 17 novembre 2025 à Dubaï — son premier ketchup avec zéro sucre et zéro sel tout en conservant le goût signature de la marque.
Le déploiement a utilisé une campagne expérientielle à l'échelle de la ville intitulée « Zero Hour », incluant un Heinz Zero Fridge parlants, une course d’e-commerce à minuit sur Carrefour Now, et un pop-up Vegan Burger. Sur deux week-ends, la marque a offert plus de 700 bouteilles et distribué AED 33,000 de vouchers. Les acheteurs nocturnes qui ont validé leur achat de Heinz Ketchup Zero entre 00:00 et 00:01 sur Carrefour Now ont reçu des vouchers de AED 100; le pop-up offrait des burgers gratuits aux 50 premiers fans sur deux soirées.
Heinz (KHC) hat Heinz Ketchup Zero am 17. November 2025 in Dubai eingeführt — der erste ketchup mit null Zucker und null Salz, der gleichzeitig den charakteristischen Geschmack der Marke beibehält.
Der Rollout nutzte eine stadtweite Erlebnis-Kampagne namens „Zero Hour“, einschließlich eines sprechenden Heinz Zero Fridge, eines Mitternachts-E-Commerce-Rennens auf Carrefour Now und eines Vegan Burger Pop-ups. Über zwei Wochenenden verteilte die Marke mehr als 700 Flaschen und Gutscheine im Wert von AED 33,000. Midnight-Shopper, die Heinz Ketchup Zero zwischen 00:00–00:01 auf Carrefour Now auscheckten, erhielten Gutscheine in Höhe von AED 100; der Pop-up bot den ersten 50 Fans an zwei Abenden kostenlose Burger an.
Heinz (KHC) أطلقت Heinz Ketchup Zero في 17 نوفمبر 2025 في دبي — أول كاتشب مع صفر سكر وصفر ملح مع الحفاظ على طعم العلامة التجارية المميز.
استُخدم في الإطلاق حملة تجريبية على مستوى المدينة تسمى «Zero Hour»، شملت Heinz Zero Fridge المتحدث، وسباق تجارة إلكترونية عند منتصف الليل على Carrefour Now، وبوب-أپ لفريك نباتي Vegan Burger. خلال عطلتين نهايتين من الأسبوع وزعت العلامة التجارية >700 زجاجة و< b>AED 33,000 في قسائم. الزبائن الذين أجروا عملية الشراء ليلًا من Heinz Ketchup Zero بين 00:00–00:01 على Carrefour Now تلقوا قسائم بقيمة AED 100؛ وعرض البوب-أپ وجبات برغر مجانية لأول 50 معجبًا في ليلتين.
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- Heinz launched Heinz Ketchup Zero - its first-ever zero sugar, zero salt ketchup, with a bold, citywide campaign blending experiential activations, e-commerce innovation, and playful digital storytelling.
- The "Zero Hour" campaign featured the interactive Heinz Zero Fridge, a midnight e-commerce race on Carrefour Now, and free Heinz Zero Burgers to drive cultural buzz and engagement across multiple touchpoints.
Heinz launched a bold, citywide campaign that tapped into culture, community, and the brand's unmistakably cheeky tone. At the heart of the activation was the Heinz Zero Fridge, a talking fridge that literally gave
The experiential campaign extended beyond the streets and into the digital space. Through a first-of-its-kind midnight e-commerce activation on Carrefour Now, shoppers who checked out with Heinz Ketchup Zero in their carts between 00:00 and 00:01 were rewarded with AED 100 vouchers.
Heinz also partnered with Vegan Burger in
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA said, "With Heinz Ketchup Zero, we proved that zero sugar and zero salt doesn't mean zero flavor or zero fun. We put
Heinz Ketchup Zero proves that even with zero sugar and zero salt, it still has to be Heinz', because no one does flavor and fun like Heinz.
About the Kraft HEINZ Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
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SOURCE Heinz
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