HEINZ Turns the 57th Pick Into “Mr. 57” at This Year’s NFL Draft

HEINZ (KHC) launched a new NFL Draft tradition, “Mr. 57,” celebrating the player selected with the 57th pick and marking the first activation of Kraft Heinz’s partnership with the NFL.

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04/21/2026 - 07:00 AM

The Official Condiment of the NFL teams up with Uber Eats to reward fans nationwide when HEINZ is on the clock

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- This NFL Draft, HEINZ is putting its most iconic number on the clock. As one of the most anticipated moments in football, HEINZ is kicking it off with a new Draft day tradition in its hometown of Pittsburgh. Paying homage to the longstanding, iconic “57” gracing its bottles for 157 years and counting, HEINZ is turning the 57^th pick into a moment of its own. Introducing: “Mr. 57,” a new Draft day tradition celebrating the player behind one of the most recognizable numbers in culture.

This NFL Draft, HEINZ is putting its most iconic number on the clock and turning the 57th pick into a moment of its own, introducing “Mr. 57.”

To celebrate the monumental moment, HEINZ is teaming up with NFL legend and former 57^th Draft pick, Devin Hester, to officially welcome the inaugural “Mr. 57.” The honoree will receive a custom “Mr. 57” jacket, a lifetime supply of HEINZ Ketchup and the opportunity to partner with HEINZ—cementing their place in a new kind of Draft legacy.

“As a former 57^th pick, I know firsthand how much that number can mean,” said Devin Hester. “HEINZ has turned ‘57’ into an icon through its own legacy, and it’s powerful to see that same number elevated on one of the biggest nights in football. Hearing your name called on Draft day is a moment you carry for life, so it’s an honor to welcome the first ‘Mr. 57’ into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game.”

As the first activation of Kraft Heinz’s newly minted partnership with the NFL, HEINZ is bringing the moment to fans nationwide. When the 57^th pick is on the clock, fans can unlock $25 off their Uber Eats order from select restaurants* across the country—turning one pick into a celebration. From chicken fingers and fries to take the edge off Draft day nerves to a celebratory cheeseburger when your team makes its move, HEINZ is there to make every bite better—and to remind football fans everywhere: when it comes to ketchup, “It Has To Be HEINZ.”

“This year marks 157 years where HEINZ has been food’s best friend and fans’ go-to for game-day favorites—bringing iconic flavor to everything from burgers and fries to stadium snacks,” said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S. “With the Draft in our hometown this year, we knew it was the right moment to go bigger than ever. All week long, we’re painting the city red and showing up for fans in fresh, unforgettable ways—celebrating ‘57,’ the number that has defined our brand for more than a century.”

And in HEINZ’s hometown, the brand is going all in. A citywide takeover will span more than 150 billboards from Pittsburgh International Airport to hotspots near Acrisure Stadium, capped by a barge presence on the river. At Taste of Pittsburgh at Draft Experience, fans can step into the world of HEINZ with sauce stations stocked with a variety of HEINZ condiments, photo moments, exclusive merchandise and more—all building toward the crowning of the first-ever “Mr. 57.”

For more information about HEINZ's new NFL Draft tradition, follow @HEINZ on Instagram and @Heinz_us on TikTok.

*Full list of select restaurants can be found at www.Heinz.com/Mr57

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.