PULL-UPS® DEBUTS ALL-NEW 'POTTY WITH PULL-UPS® FT. DISNEY JR.' APP DESIGNED FOR BOTH PARENTS AND KIDS

Rhea-AI Summary

Kimberly-Clark (KMB) has launched the new Potty with Pull-Ups® ft. Disney Jr. app, a comprehensive potty training solution featuring Disney Jr. characters. The app combines parent resources with interactive content for children, leveraging over 35 years of potty training expertise. Key features include a readiness quiz, customizable training plan, progress tracking, and interactive games featuring Mickey Mouse Clubhouse characters.

Early testing showed 80% of users agreed the app would help motivate their child to potty train. The free app is available on iOS and Google Play in the US. As part of the launch, Pull-Ups® is running a contest from May 15-21, 2025, offering a chance to win a trip to the Pull-Ups® Passport to Confidence Event at Disneyland Hotel on June 23, 2025.

Positive

• Strategic partnership with Disney Jr. enhances brand value and market appeal
• Free app launch expands digital presence and modernizes product offering
• 80% positive user feedback in early testing indicates strong market potential
• Leverages company's 35+ years of expertise in potty training products

Negative

• None.

New App Offers a Step-by-Step Potty Training Solution for Parents with Interactive Content for Kids Featuring Beloved Disney Jr. Characters

CHICAGO, May 15, 2025 /PRNewswire/ -- Pull-Ups®, a trusted brand and leader in potty training solutions, today announced the launch of its new Potty with Pull-Ups® ft. Disney Jr. app. Unlike other potty training apps on the market, targeted to only parents or kids, Potty with Pull-Ups® ft. Disney Jr. offers step-by-step resources for parents and interactive content featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming "Mickey Mouse Clubhouse+" to help keep kids engaged throughout the process.

The Pull-Ups® team utilized more than 35 years of research and expertise in potty training to develop this new resource for families to tackle the biggest challenges throughout this process, including how to motivate a child to potty train. In early testing, 80 percent of app users agreed Potty with Pull-Ups® ft. Disney Jr. will help motivate their child to potty train* (*based on a survey of 131 app users), as kids can now engage with their favorite characters through an assortment of Pull-Ups® products and the new app's interactive Disney Jr. content.

"With the launch of the Potty with Pull-Ups® ft. Disney Jr. app, we're bringing our potty training know-how into the digital world," said Aaron Gretebeck, Kimberly-Clark's North American Vice President of Pull-Ups. "We're excited to give parents and kids a new resource to make the potty training journey a little more manageable — and a lot more fun."

"We look forward to bringing an element of magic and excitement to our youngest fans through this new app," said Liz Shortreed, Senior Vice President of The Americas & Global Softlines at Disney Consumer Products. "By combining the fun and familiarity of beloved Disney Jr. characters with the proven expertise of Pull-Ups®, we're helping turn a sometimes challenging milestone into a moment of joy, confidence, and celebration for both parents and kids alike."

SUPPORT FOR PARENTS: Potty with Pull-Ups® ft. Disney Jr. makes the potty training process feel more manageable through dedicated resources, including:

• Potty Training Readiness Quiz: Parents can assess if their child is ready to start potty training with a simple quiz.
• Parent Potty Plan: The app breaks down potty training into seven achievable milestones, making progress feel more attainable with small steps. Unlike rigid training programs, milestones are flexible and allow for an individualized pace.
• Event Tracker: Parents can log accidents, potty attempts, and successes. A built-in algorithm provides real-time insights on progress and suggests when their child might be ready to take the next step.
• Reminders & Notifications: Parents can set custom reminders for potty breaks and to track daily potty training practice.
• Setback Support: In the event of a setback, the app provides supportive content and allows for breaks when needed.

MOTIVATION FOR KIDS: What sets this app apart from others on the market are our interactive elements for kids to participate in during the potty training process. Kids can unlock a rock band game featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming new series "Mickey Mouse Clubhouse+" debuting this summer.

• To start, kids can choose Mickey Mouse or Minnie Mouse as their band leader; the leader will offer encouragement and praise with every potty practice.
• As kids reach milestones, they will unlock new instruments and other "Mickey Mouse Clubhouse" characters to continue building their band, making progress even more fun.
• Once all milestones have been achieved, kids can enjoy a special in-app graduation concert with Mickey Mouse or Minnie Mouse, and the rest of their band, playing a custom version of Disney Jr.'s "Let's Play!" song that celebrates their achievement.

The Potty with Pull-Ups® ft. Disney Jr. app is available now in the iOS App Store and Google Play Store within the United States for free. Parents who download and log into the app can enter for the chance to win a grand prize trip to the Pull-Ups® Passport to Confidence Event at Disneyland Hotel on June 23, 2025. This event will celebrate Big Kid confidence with special Disney character appearances, exciting activations, fun and games for families, and more. Enter for a chance to win Pull-Ups® prizes from May 15 through May 21, 2025, by visiting @pullups Instagram; winners will be drawn May 22, 2025. Please visit Pull-Ups.com for giveaway rules and more information.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.

MEDIA CONTACTS
ALISON BROD MARKETING & COMMUNICATIONS
PullUps@abmc-us.com

PULL-UPS CONTACTS
Kimberly-Clark Media Relations
Media.Relations@KCC.com

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SOURCE Huggies

FAQ

What are the main features of Kimberly-Clark's (KMB) new Potty with Pull-Ups app?

The app includes a potty training readiness quiz, customizable parent potty plan, event tracker, reminders, setback support, and interactive games featuring Disney Jr. characters like Mickey Mouse and Minnie Mouse.

How successful was the initial testing of KMB's Potty with Pull-Ups app?

Early testing showed 80% of users (based on a survey of 131 app users) agreed the app would help motivate their child to potty train.

When and where will KMB's Potty with Pull-Ups app be available?

The app is available for free download in the United States on both iOS App Store and Google Play Store starting May 15, 2025.

What is the promotional contest associated with KMB's new Potty with Pull-Ups app?

Users can enter to win a grand prize trip to the Pull-Ups® Passport to Confidence Event at Disneyland Hotel on June 23, 2025, by visiting @pullups Instagram between May 15-21, 2025.