PULL-UPS® DEBUTS ALL-NEW 'POTTY WITH PULL-UPS® FT. DISNEY JR.' APP DESIGNED FOR BOTH PARENTS AND KIDS
Kimberly-Clark (KMB) has launched the new Potty with Pull-Ups® ft. Disney Jr. app, a comprehensive potty training solution featuring Disney Jr. characters. The app combines parent resources with interactive content for children, leveraging over 35 years of potty training expertise. Key features include a readiness quiz, customizable training plan, progress tracking, and interactive games featuring Mickey Mouse Clubhouse characters.
Early testing showed 80% of users agreed the app would help motivate their child to potty train. The free app is available on iOS and Google Play in the US. As part of the launch, Pull-Ups® is running a contest from May 15-21, 2025, offering a chance to win a trip to the Pull-Ups® Passport to Confidence Event at Disneyland Hotel on June 23, 2025.
Kimberly-Clark (KMB) ha lanciato la nuova app Potty with Pull-Ups® ft. Disney Jr., una soluzione completa per l'addestramento al vasino che presenta i personaggi di Disney Jr. L'app combina risorse per i genitori con contenuti interattivi per i bambini, sfruttando oltre 35 anni di esperienza nell'addestramento al vasino. Le caratteristiche principali includono un quiz di preparazione, un piano di addestramento personalizzabile, il monitoraggio dei progressi e giochi interattivi con i personaggi di Mickey Mouse Clubhouse.
I primi test hanno mostrato che l'80% degli utenti ha concordato che l'app aiuterebbe a motivare il proprio bambino nell'addestramento al vasino. L'app gratuita è disponibile su iOS e Google Play negli Stati Uniti. In occasione del lancio, Pull-Ups® organizza un concorso dal 15 al 21 maggio 2025, offrendo la possibilità di vincere un viaggio all'evento Pull-Ups® Passport to Confidence presso il Disneyland Hotel il 23 giugno 2025.
Kimberly-Clark (KMB) ha lanzado la nueva app Potty with Pull-Ups® ft. Disney Jr., una solución integral para el entrenamiento para ir al baño que presenta personajes de Disney Jr. La app combina recursos para padres con contenido interactivo para niños, aprovechando más de 35 años de experiencia en entrenamiento para ir al baño. Las características clave incluyen un cuestionario de preparación, un plan de entrenamiento personalizable, seguimiento del progreso y juegos interactivos con personajes de Mickey Mouse Clubhouse.
Las pruebas iniciales mostraron que el 80% de los usuarios estuvo de acuerdo en que la app ayudaría a motivar a su hijo para entrenarse para ir al baño. La app gratuita está disponible en iOS y Google Play en EE. UU. Como parte del lanzamiento, Pull-Ups® está realizando un concurso del 15 al 21 de mayo de 2025, ofreciendo la oportunidad de ganar un viaje al evento Pull-Ups® Passport to Confidence en el Disneyland Hotel el 23 de junio de 2025.
킴벌리클라크(KMB)가 디즈니 주니어 캐릭터를 활용한 종합 배변훈련 솔루션인 Potty with Pull-Ups® ft. Disney Jr. 앱을 출시했습니다. 이 앱은 35년 이상의 배변훈련 노하우를 바탕으로 부모를 위한 자료와 어린이를 위한 인터랙티브 콘텐츠를 결합했습니다. 주요 기능으로는 준비도 퀴즈, 맞춤형 훈련 계획, 진행 상황 추적, 미키 마우스 클럽하우스 캐릭터가 등장하는 인터랙티브 게임이 포함됩니다.
초기 테스트 결과 사용자의 80%가 이 앱이 자녀의 배변훈련 동기 부여에 도움이 될 것이라고 동의했습니다. 이 무료 앱은 미국에서 iOS와 구글 플레이에서 이용할 수 있습니다. 출시를 기념하여 Pull-Ups®는 2025년 5월 15일부터 21일까지 콘테스트를 진행하며, 2025년 6월 23일 디즈니랜드 호텔에서 열리는 Pull-Ups® Passport to Confidence 이벤트 여행 기회를 제공합니다.
Kimberly-Clark (KMB) a lancé la nouvelle application Potty with Pull-Ups® ft. Disney Jr., une solution complète d’apprentissage de la propreté mettant en scène des personnages de Disney Jr. L’application combine des ressources pour les parents avec du contenu interactif pour les enfants, s’appuyant sur plus de 35 ans d’expertise en apprentissage de la propreté. Les principales fonctionnalités incluent un quiz d’évaluation, un plan d’entraînement personnalisable, le suivi des progrès et des jeux interactifs avec les personnages de Mickey Mouse Clubhouse.
Les premiers tests ont montré que 80 % des utilisateurs étaient d’accord pour dire que l’application aiderait à motiver leur enfant à apprendre la propreté. L’application gratuite est disponible sur iOS et Google Play aux États-Unis. Dans le cadre du lancement, Pull-Ups® organise un concours du 15 au 21 mai 2025, offrant la chance de gagner un voyage à l’événement Pull-Ups® Passport to Confidence à l’hôtel Disneyland le 23 juin 2025.
Kimberly-Clark (KMB) hat die neue Potty with Pull-Ups® ft. Disney Jr. App vorgestellt, eine umfassende Lösung für das Töpfchentraining mit Disney Jr.-Charakteren. Die App kombiniert Ressourcen für Eltern mit interaktiven Inhalten für Kinder und nutzt dabei über 35 Jahre Erfahrung im Töpfchentraining. Zu den Hauptfunktionen gehören ein Bereitschaftsquiz, ein anpassbarer Trainingsplan, Fortschrittsverfolgung und interaktive Spiele mit Figuren aus der Mickey Mouse Clubhouse-Serie.
Frühe Tests zeigten, dass 80 % der Nutzer zustimmten, dass die App ihr Kind beim Töpfchentraining motivieren würde. Die kostenlose App ist in den USA für iOS und Google Play verfügbar. Im Rahmen der Markteinführung veranstaltet Pull-Ups® vom 15. bis 21. Mai 2025 einen Wettbewerb, bei dem man die Chance hat, eine Reise zum Pull-Ups® Passport to Confidence Event im Disneyland Hotel am 23. Juni 2025 zu gewinnen.
- Strategic partnership with Disney Jr. enhances brand value and market appeal
- Free app launch expands digital presence and modernizes product offering
- 80% positive user feedback in early testing indicates strong market potential
- Leverages company's 35+ years of expertise in potty training products
- None.
New App Offers a Step-by-Step Potty Training Solution for Parents with Interactive Content for Kids Featuring Beloved Disney Jr. Characters
The Pull-Ups® team utilized more than 35 years of research and expertise in potty training to develop this new resource for families to tackle the biggest challenges throughout this process, including how to motivate a child to potty train. In early testing, 80 percent of app users agreed Potty with Pull-Ups® ft. Disney Jr. will help motivate their child to potty train* (*based on a survey of 131 app users), as kids can now engage with their favorite characters through an assortment of Pull-Ups® products and the new app's interactive Disney Jr. content.
"With the launch of the Potty with Pull-Ups® ft. Disney Jr. app, we're bringing our potty training know-how into the digital world," said Aaron Gretebeck, Kimberly-Clark's North American Vice President of Pull-Ups. "We're excited to give parents and kids a new resource to make the potty training journey a little more manageable — and a lot more fun."
"We look forward to bringing an element of magic and excitement to our youngest fans through this new app," said Liz Shortreed, Senior Vice President of The
SUPPORT FOR PARENTS: Potty with Pull-Ups® ft. Disney Jr. makes the potty training process feel more manageable through dedicated resources, including:
- Potty Training Readiness Quiz: Parents can assess if their child is ready to start potty training with a simple quiz.
- Parent Potty Plan: The app breaks down potty training into seven achievable milestones, making progress feel more attainable with small steps. Unlike rigid training programs, milestones are flexible and allow for an individualized pace.
- Event Tracker: Parents can log accidents, potty attempts, and successes. A built-in algorithm provides real-time insights on progress and suggests when their child might be ready to take the next step.
- Reminders & Notifications: Parents can set custom reminders for potty breaks and to track daily potty training practice.
- Setback Support: In the event of a setback, the app provides supportive content and allows for breaks when needed.
MOTIVATION FOR KIDS: What sets this app apart from others on the market are our interactive elements for kids to participate in during the potty training process. Kids can unlock a rock band game featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming new series "Mickey Mouse Clubhouse+" debuting this summer.
- To start, kids can choose Mickey Mouse or Minnie Mouse as their band leader; the leader will offer encouragement and praise with every potty practice.
- As kids reach milestones, they will unlock new instruments and other "Mickey Mouse Clubhouse" characters to continue building their band, making progress even more fun.
- Once all milestones have been achieved, kids can enjoy a special in-app graduation concert with Mickey Mouse or Minnie Mouse, and the rest of their band, playing a custom version of Disney Jr.'s "Let's Play!" song that celebrates their achievement.
The Potty with Pull-Ups® ft. Disney Jr. app is available now in the iOS App Store and Google Play Store within
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
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SOURCE Huggies
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