CarMax Returns as Front-of-Jersey Sponsor for Richmond Ivy Soccer Club
CarMax (NYSE: KMX) has renewed its front-of-jersey sponsorship with Richmond Ivy Soccer Club for the 2025 season. The team unveiled their new 'Woven Together Kits' featuring custom designs in Midnight and Mint colorways, manufactured by hummel Pro North America. The announcement highlights CarMax's commitment to community involvement, including sponsorships of various Richmond sports teams and the naming rights for CarMax Park, set to open in 2026.
The new kits showcase intricate designs symbolizing community interconnectedness, with the primary jersey featuring a Midnight base with dark green leaves and mint accents, while the secondary kit displays a mint green base with climbing ivy motifs. The jerseys will debut at the team's season opener on May 10, 2025, against Virginia Beach United at City Stadium.
CarMax (NYSE: KMX) ha rinnovato la sponsorizzazione frontale delle maglie con il Richmond Ivy Soccer Club per la stagione 2025. La squadra ha presentato i nuovi "Woven Together Kits", caratterizzati da design personalizzati nelle tonalità Midnight e Mint, prodotti da hummel Pro North America. L'annuncio sottolinea l'impegno di CarMax nel coinvolgimento comunitario, includendo sponsorizzazioni di varie squadre sportive di Richmond e i diritti di denominazione per il CarMax Park, che aprirà nel 2026.
I nuovi kit mostrano disegni dettagliati che simboleggiano l'interconnessione della comunità: la maglia principale presenta una base Midnight con foglie verde scuro e accenti mint, mentre la seconda maglia ha una base verde menta con motivi di edera rampicante. Le maglie debutteranno all'esordio stagionale della squadra il 10 maggio 2025, contro Virginia Beach United allo City Stadium.
CarMax (NYSE: KMX) ha renovado su patrocinio frontal con el Richmond Ivy Soccer Club para la temporada 2025. El equipo presentó sus nuevos 'Woven Together Kits' con diseños personalizados en colores Midnight y Mint, fabricados por hummel Pro North America. El anuncio destaca el compromiso de CarMax con la comunidad, incluyendo patrocinios a varios equipos deportivos de Richmond y los derechos de nombre para CarMax Park, que abrirá en 2026.
Los nuevos uniformes muestran diseños detallados que simbolizan la interconexión comunitaria, con la camiseta principal en base Midnight con hojas verde oscuro y detalles en mint, mientras que el uniforme secundario presenta una base verde menta con motivos de hiedra trepadora. Las camisetas debutarán en el partido inaugural de la temporada del equipo el 10 de mayo de 2025, contra Virginia Beach United en el City Stadium.
CarMax (NYSE: KMX)는 2025 시즌을 위해 Richmond Ivy Soccer Club과 유니폼 전면 스폰서십을 갱신했습니다. 팀은 hummel Pro North America가 제작한 Midnight과 Mint 색상으로 맞춤 디자인된 'Woven Together Kits'를 공개했습니다. 이번 발표는 Richmond의 여러 스포츠 팀 후원과 2026년 개장 예정인 CarMax Park의 명명권을 포함한 CarMax의 지역사회 참여 의지를 강조합니다.
새 유니폼은 공동체의 연결성을 상징하는 정교한 디자인을 특징으로 하며, 주 유니폼은 Midnight 바탕에 짙은 녹색 잎과 민트색 포인트가 있고, 보조 유니폼은 민트 그린 바탕에 덩굴 아이비 문양이 있습니다. 이 유니폼은 2025년 5월 10일 City Stadium에서 Virginia Beach United와의 시즌 개막전에서 처음 선보일 예정입니다.
CarMax (NYSE : KMX) a renouvelé son parrainage en devanture de maillot avec le Richmond Ivy Soccer Club pour la saison 2025. L'équipe a dévoilé ses nouveaux « Woven Together Kits » présentant des designs personnalisés dans les coloris Midnight et Mint, fabriqués par hummel Pro North America. Cette annonce souligne l'engagement de CarMax envers la communauté, incluant des parrainages de diverses équipes sportives de Richmond ainsi que les droits de dénomination pour le CarMax Park, qui ouvrira en 2026.
Les nouveaux maillots arborent des motifs complexes symbolisant l'interconnexion communautaire, avec le maillot principal en base Midnight orné de feuilles vert foncé et d'accents mint, tandis que le maillot secondaire présente une base vert menthe avec des motifs de lierre grimpant. Ces maillots feront leurs débuts lors du match d'ouverture de la saison de l'équipe le 10 mai 2025, contre Virginia Beach United au City Stadium.
CarMax (NYSE: KMX) hat seine Trikotvorderseiten-Sponsorenschaft mit dem Richmond Ivy Soccer Club für die Saison 2025 verlängert. Das Team stellte die neuen "Woven Together Kits" vor, die maßgeschneiderte Designs in den Farbtönen Midnight und Mint aufweisen und von hummel Pro North America hergestellt werden. Die Ankündigung unterstreicht CarMax’ Engagement für die Gemeinschaft, einschließlich der Unterstützung verschiedener Sportteams in Richmond und der Namensrechte für den CarMax Park, der 2026 eröffnet werden soll.
Die neuen Trikots zeigen aufwendige Designs, die die Verbundenheit der Gemeinschaft symbolisieren: Das Haupttrikot hat einen Midnight-Grundton mit dunkelgrünen Blättern und Mint-Akzenten, während das zweite Trikot eine mintgrüne Basis mit Kletter-Efeu-Motiven zeigt. Die Trikots werden am 10. Mai 2025 beim Saisonauftakt gegen Virginia Beach United im City Stadium erstmals getragen.
- None.
- None.
RICHMOND, Va., May 08, 2025 (GLOBE NEWSWIRE) -- Richmond Ivy Soccer Club is thrilled to unveil their kits for the 2025 season, with CarMax (NYSE: KMX), the nation’s largest retailer of used cars, returning as the front-of-jersey sponsor. The Woven Together Kits will serve as the club’s jerseys for year two. Each kit features a fully custom, hand drawn design in Midnight and Mint colorways on the primary and secondary kit respectively, courtesy of hummel Pro North America.
CarMax has led the used car industry for more than 30 years, with a customer experience based on integrity and transparency. As a people-first organization, CarMax is committed to making a positive impact and helping communities thrive, starting with their hometown. In addition to being the front-of-jersey sponsor of the Richmond Ivy, CarMax is also a proud sponsor of the Richmond Kickers, Flying Squirrels, University of Richmond Basketball and Women’s Athletics, and Virginia Commonwealth University Basketball. In addition to these partnerships, CarMax is the naming rights partner of CarMax Park, the new home to the Richmond Flying Squirrels, which is set to open in 2026.
“We are thrilled by the incredible support the Richmond community showed for the Ivy in its first year and are excited to watch women’s soccer continue to gain momentum in our hometown,” said Sarah Lane, SVP, Chief Marketing Officer at CarMax. “We’re proud to continue this partnership with the team and look forward to finding new ways to drive positive impact and help our community thrive.”
“We’re honored to continue to work with a community-driven partner like CarMax who supports and invests in women’s soccer here in Richmond,” Drew Norris, Richmond Ivy SC Vice President of Corporate Partnerships said. “Richmond Ivy SC brought a higher level of competition to women’s soccer in the region for year one and we’re excited to continue working with partners that want to help grow the world’s game in their backyard.”
The Woven Together Kits visually showcase the interconnectedness of our club and the Richmond community. This club draws strength from the support of our community members as we celebrate the young women who represent us on and off the pitch.
The Midnight base of the primary jersey reflects the depth of the RVA community and the community of women’s sports in the region. The dark green leaves facing different directions symbolize how we all take our own path and contribute individually to the growth of Richmond soccer. The green of the stenciled leaves is pulled from the main shade of our crest and calls back to our inaugural primary kit. Each leaf on the jersey reminds us of every athlete, fan, and supporter — in the Richmond region and beyond — that not only helped bring our club to life, but also carries us into year two. The kit features mint green accents around the collar and sleeve ends.
The mint accents on the primary jersey unite the two Woven Together kits as the base of the secondary kit pulls the mint green from our crest. The Ivy climbs up the sides of the jersey representing the lofty aspirations of the club; the different strands weaving between each other. Overlapping on the sides, the tight-knit leaves represent the unwavering support of our fans and our community, filling the stands at City Stadium and joining us after every match at the front wall. The secondary kit also features the alternate Ivy wordmark, isolating the main leaf of the crest and showcasing the team’s name prominently while we’re on the road.
The Midnight Woven Together Kit will serve as Richmond Ivy’s primary jersey during the 2025 season; making its debut when the Ivy open their regular-season play at City Stadium on May 10, 2025 against the Virginia Beach United.
Fans can now order and customize their Woven Together kits, both Midnight and Mint, at the club’s official online storefront at shoprichmondsoccer.com.
Tickets and opening night group packages for the Home Opener are available at https://www.richmondivy.com/tickets.
About CarMax
CarMax, the nation’s largest retailer of used autos, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. During the fiscal year that ended February 28, 2025, CarMax sold approximately 790,000 used vehicles and 540,000 wholesale vehicles at its auctions. In addition, CarMax Auto Finance originated more than
About Richmond Ivy
Richmond Ivy SC was founded in 2024 by 22 Holdings LLC to bring women’s pre-professional soccer to Richmond. Ivy is always striving for greatness, overcoming obstacles and climbing ever higher. When you’re an Ivy, you’re part of something so much bigger than yourself. You become part of something that continues to grow with each season, every athlete, fan and supporter of the beautiful game in Richmond, Virginia. Made of many, Ivy forms impossibly strong bonds, always lifting each other up, and defying adversity with determination and unity. Working to inspire a love for the sport in women and young girls in the Richmond region, this is a team for Richmond, by Richmond.
Attachments
- CarMax Returns as Front-of-Jersey Sponsor for Richmond Ivy Soccer Club
- CarMax Returns as Front-of-Jersey Sponsor for Richmond Ivy Soccer Club
Public Relations CarMax (855) 887-2915 PR@CarMax.com
FAQ
What is CarMax's (KMX) new sponsorship deal with Richmond Ivy Soccer Club in 2025?
What other sports partnerships does CarMax (KMX) have in Richmond?
When will Richmond Ivy Soccer Club debut their new CarMax-sponsored jerseys in 2025?
Where can fans purchase the new Richmond Ivy Soccer Club jerseys sponsored by CarMax?
