Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film

Key Terms

color negative motion picture film technical

Color negative motion picture film is a light-sensitive sheet or roll that captures moving images as reversed colors and tones, which are then chemically processed to produce color-correct prints or digital scans for projection and editing. Investors care because it represents a physical product line and supply chain with predictable manufacturing costs, inventory and demand cycles—similar to a specialty raw material—and changes in its availability or price can affect revenue and margins for companies serving film production and archival markets.

dynamic range technical

The span between the smallest and largest signal a device, test or system can reliably detect and measure. Think of it like a camera’s ability to capture both very dark shadows and bright highlights; a wider dynamic range means the tool can handle more extremes without losing detail. For investors, dynamic range signals product quality, market usefulness and regulatory robustness, affecting sales, competitive edge and risk.

large-format 65mm film technical

A large-format 65mm film is a physical motion-picture film stock that is wider than standard 35mm, creating a much larger image area and noticeably sharper, more detailed pictures—think of it as a high-resolution canvas compared with a smartphone snapshot. For investors, its use signals higher production and exhibition costs but can support premium ticket pricing, stronger marketing appeal, and potential differentiation in a crowded market, affecting revenue and margins.

anti‑halation undercoat technical

An anti-halation undercoat is a thin layer applied beneath a light-sensitive or imaging surface to absorb stray light and prevent blurred halos or unwanted reflections. For investors, it matters because this small manufacturing step can noticeably improve product quality and yield—reducing defects, returns and waste—so companies that control or improve this process may gain cost advantages and better reputations in markets where image clarity or optical precision matters.

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ROCHESTER, N.Y.--(BUSINESS WIRE)-- Eastman Kodak Company announces the availability of VERITA 200D 5206/7206, a new color negative motion picture film stock, which will be offered in 65mm, 35mm, and 16mm formats.

Developed in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell Rév, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO’s original drama series Euphoria. The stock has also been selectively trade‑tested by cinematographers worldwide over several years.

VERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. Compared with Kodak’s VISION3 color negative films, it features a shorter yet exceptionally rich dynamic range for a more classical cinematic look.

Levinson and Rév exposed more than one million feet of VERITA 200D in 35mm and 65mm formats during production of Euphoria Season 3, which premiered April 12, 2026 on HBO and HBO Max, and was shot entirely on KODAK film. The series is also the first television production to shoot significant volumes of large‑format 65mm film.

“VERITA has the richness and density curve that reminds me of the golden age of color film, with the flexibility and latitude of modern negative stocks,” said Rév.

Additionally, numerous commercials and music films utilized VERITA 200D in advance of its formal release as well as A24’s upcoming The Death of Robin Hood, directed by Michael Sarnoski, starring Hugh Jackman, and lensed by Pat Scola, ASC.

“In addition to recent advancements to VISION3 with a new anti‑halation undercoat film structure, the commercialization of VERITA 200D underscores Kodak’s continued commitment to providing filmmakers with a variety of the highest‑quality creative tools possible,” said Vanessa Bendetti, Vice President and Head of Motion Picture at Kodak.

As a specialty motion picture stock, VERITA 200D 5206/7206 is available by request through a Kodak sales representative.

For more information, visit kodak.com/go/verita.

About Kodak

Kodak (NYSE: KODK) is a global manufacturer specializing in commercial print and advanced materials & chemicals. With 79,000 worldwide patents earned over 130 years of R&D, we believe in the power of technology and science to enhance what the world sees and creates. Our innovative, award-winning products, combined with our customer-first approach, make us the partner of choice for commercial printers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions for print. For additional information on Kodak, visit us at kodak.com, or follow us on LinkedIn.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20260413491395/en/

Kurt Jaeckel
Worldwide Communications Director
kurt.jaeckel@kodak.com
+1 585-490-8646

Source: Eastman Kodak Company