Celebrate Earth Month with Kroger and Round Up at the Register for World Wildlife Fund

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Kroger (NYSE: KR) is celebrating Earth Month by offering customers the option to round up purchases at checkout to support World Wildlife Fund through April 30, 2026. The Kroger Zero Hunger | Zero Waste Foundation will match donations up to $50,000, funding WWF conservation and sustainability work globally.

Additional local Earth Month events and regenerative farming partnerships are highlighted across Kroger divisions.

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Retailer recognizes Earth Month by protecting wildlife, donating to world's leading conservation organization

CINCINNATI, April 6, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is inviting customers to celebrate Earth Month by giving back at checkout and rounding up their purchase to the nearest dollar in support of World Wildlife Fund's (WWF) efforts to protect the planet.

"Earth Month serves as a reminder each year that our choices have an impact on our planet, from the foods we eat to how we contribute to cleaner, healthier communities," said Keith Dailey, Kroger's group vice president of public affairs and chief sustainability officer. "Throughout April, as part of Kroger's Zero Hunger | Zero Waste mission, we are teaming up with World Wildlife Fund to make it easy for our customers to support conservation here at home and around the world."

From now through April 30, customers can donate or round up their purchases to the nearest dollar amount at checkout to benefit WWF, the world's leading conservation organization, working in 100 countries and supported by five million members worldwide. The Kroger Co. Zero Hunger | Zero Waste Foundation will also match customer donations up to $50,000. Funds will help advance WWF's conservation and sustainability efforts in our communities, across the country and around the world.

"Nature underpins everything in our daily lives, including our food, health, and well-being, and why it's so vital to do what we can to protect it," said Sheila Bonini, senior vice president, Private Sector Engagement at World Wildlife Fund. "For over a decade, Kroger has committed to supporting that mission, working alongside WWF to advance sustainability and prevent food waste, a major threat to nature. With the continued generosity of Kroger and its customers, we can keep protecting the natural system that so much of our life depends on."

Kroger is committed to supporting healthy, thriving communities through its signature Zero Hunger | Zero Waste impact plan that emphasizes the unique role the retailer plays across the food system as an employer, food processor, retailer, healthcare provider and more. Since 2017, Kroger has donated more than 4 billion meals to feed and nourish people in our communities.

Across the country, Kroger divisions are also celebrating Earth Month with other local events, including but not limited to:

• Cincinnati/Dayton Division: In collaboration with the Arbor Day Foundation and volunteers from Cummins Inc., Cincinnati/Dayton division associates will assist in planting 45 trees in Newport, Ky., at Kroger's newest store.
• Fred Meyer: Associates in the Fred Meyer division are kicking off Earth Month by hosting a community cleanup where participants can enjoy music and fun giveaways while taking care of the planet.
• Mariano's: Alongside Major League Baseball All-Star Curtis Granderson and the Grand Giving Campaign, Mariano's is fighting food waste and supporting neighbors facing hunger through a food rescue pilot at select store locations, increasing food rescue by more than 500 percent at participating stores.
• Michigan Division: On Earth Day, April 22, Kroger Michigan division associates will volunteer at Camp Fish Tales, giving campers with disabilities and medical conditions the opportunity to enjoy nature, build confidence and create lasting memories.

Sustainability Highlight
Kroger is proud to collaborate with vendors like CMI Orchards and Royal Family Farms that share our commitment to the earth and invest in regenerative farming practices to restore soil health and promote biodiversity. Watch this video to learn how delicious produce and environmental stewardship go hand in hand.

To learn more about Kroger's Zero Hunger | Zero Waste progress and download its 2025 Responsible Business Report, visit here.

About Kroger 
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

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SOURCE The Kroger Co.

FAQ

How can Kroger (KR) customers donate to World Wildlife Fund during Earth Month 2026?

Customers can donate by rounding up purchases to the nearest dollar at checkout through April 30, 2026. According to Kroger, the Zero Hunger | Zero Waste Foundation will also match customer donations up to $50,000 to support WWF conservation programs.

What is Kroger's donation match amount for the WWF round-up campaign (KR) in April 2026?

Kroger's foundation will match customer donations up to $50,000 during the campaign. According to Kroger, matched funds will help advance WWF's conservation and sustainability efforts in communities domestically and internationally.

When does Kroger's (KR) Earth Month round-up campaign for WWF start and end?

The round-up campaign runs from now through April 30, 2026, for Earth Month. According to Kroger, customers may donate at checkout throughout April to support WWF and its conservation projects in 100 countries.

What kinds of Earth Month activities are Kroger divisions (KR) hosting in April 2026?

Kroger divisions are organizing tree plantings, community cleanups, food rescue pilots, and volunteer events on Earth Day. According to Kroger, these activities include planting 45 trees in Newport, Ky., and food rescue pilots increasing rescue by over 500% at select stores.

How does Kroger's (KR) Earth Month partnership with WWF relate to its Zero Hunger | Zero Waste plan?

The partnership supports Kroger's Zero Hunger | Zero Waste mission by funding conservation and food-waste prevention initiatives. According to Kroger, the collaboration builds on a decade of work to reduce food waste and protect natural systems that underpin food and health.

Where can investors find Kroger's 2025 Responsible Business Report and Zero Hunger | Zero Waste progress?

Investors can download the 2025 Responsible Business Report and view Zero Hunger | Zero Waste progress on Kroger's corporate site. According to Kroger, the report details sustainability efforts, partnerships, and progress since 2017, including more than 4 billion meals donated.