Harris Teeter Launches 'Big BOGO Event' with Hundreds of Deals Ahead of Cinco de Mayo Plus 4X Fuel Points and Bonus Savings Events

Harris Teeter (KR) launched a weeklong Big BOGO Event running April 29–May 5, 2026, featuring hundreds of buy-one-get-one offers across fresh proteins, produce, deli, snacks and pantry staples.

Rhea-AI Summary

Harris Teeter (KR) launched a weeklong Big BOGO Event running April 29–May 5, 2026, featuring hundreds of buy-one-get-one offers across fresh proteins, produce, deli, snacks and pantry staples.

The promotion includes 20% off case wine (Apr 30–May 3) and a special 4x Fuel Points Friday on May 1; customers must download digital coupons and can redeem fuel points for up to $1 per gallon at participating Harris Teeter, BP and Amoco fuel centers.

Argus Apr 30 session

+1.45% close to close Open Argus

Details

News Market Reaction – KR

On Apr 30, the day this news came out, KR closed 1.45% above the previous close.

Data tracked by StockTitan Argus for the Apr 30 session.

Market Context

This announcement highlights Harris Teeter’s Big BOGO Event and related promotions aimed at boosting...

Analysis

This announcement highlights Harris Teeter’s Big BOGO Event and related promotions aimed at boosting store traffic ahead of Cinco de Mayo, complementing Kroger’s broader focus on value and engagement. Set against KR’s recent history of mixed price responses to positive news and its effective Form S-3ASR shelf filed on Apr. 21, 2026, investors may watch how such traffic-driving events translate into same-store sales and margin trends, as well as any future prospectus supplements under the shelf.

Key Figures

Event window: Apr 29–May 5 Wine discount: 20% off Fuel points multiplier: 4x fuel points +5 more

Event window

Apr 29–May 5

Big BOGO Event duration

Wine discount

20% off

Case wine purchases Apr 30–May 3

Fuel points multiplier

4x fuel points

Special Fuel Points Friday on May 1

Fuel savings cap

Up to $1 per gallon

Maximum discount redeemable via fuel points

BOGO offers

Hundreds of deals

Buy-one-get-one offers across the store

52-week high

$76.58

KR pre-news 52-week high level

52-week low

$58.60

KR pre-news 52-week low level

FY 2025 sales

$147.6 billion

Total sales from latest 10-K filing

Historical Context

5 past events · Latest: Apr 24

5 events

1. Apr 24

   Product partnership launch

   24h Move

   -2.7%

   Rancher’s Premium Smokehouse sausages added across multiple Kroger banner locations.

2. Apr 22

   Community volunteering

   24h Move

   -1.4%

   Harris Teeter associates support food banks across seven markets for National Volunteer Week.

3. Apr 21

   Workforce recognition

   24h Move

   +1.4%

   Kroger earns Platinum rating in large workforce career progression analysis.

4. Apr 20

   Online promotions

   24h Move

   -0.4%

   Launch of Online Deal Days with discounts and incentives for Pickup and Delivery.

5. Apr 16

   Talent development program

   24h Move

   +1.7%

   Launch of Pearl Street Academy career development platform with expanded education support.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

bogo, fuel points, digital coupon

3 terms

bogo financial

"highly anticipated Big BOGO Event, a limited time, weeklong savings celebration"

A "bogo" (short for "buy one, get one") is a type of promotional deal where a customer receives an additional product at no extra cost when purchasing one item. For investors, such offers can influence consumer spending habits and signal how companies aim to attract shoppers, potentially impacting sales and stock performance. These promotions often encourage higher sales volumes and can reflect a company’s strategy to boost revenue during certain periods.

fuel points financial

"4x Fuel Points Friday event, earning four times the fuel points on all qualifying purchases"

A fuel points program is a rewards system where customers earn credits for purchases that can be redeemed for discounts on gasoline or related products, similar to collecting coupons that lower pump prices. Investors watch these programs because they drive repeat business, boost sales at partner stores, and create ongoing liabilities on a company’s balance sheet—so changes in participation or redemption rules can affect revenue, margins, and customer loyalty.

digital coupon financial

"Customers simply need to download the digital coupon to participate."

A digital coupon is an electronic discount or special offer delivered through apps, email, websites, or mobile wallets that a customer redeems at checkout to lower the price of a product or service. For investors, they matter because they influence sales volume, profit margins and customer behavior—similar to a temporary sale sign in a store—and can reveal how well a company attracts, retains and measures buyers without the cost and waste of paper coupons.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MATTHEWS, N.C., April 30, 2026 /PRNewswire/ -- Harris Teeter is helping shoppers stock up and save with its highly anticipated Big BOGO Event, a limited time, weeklong savings celebration featuring hundreds of buy-one-get-one offers across the store. Running Wednesday, April 29 through Tuesday, May 5, this limited-time event delivers exceptional value on fresh favorites, pantry staples and everything needed for festive gatherings.

For one week only, customers can take advantage of a wide variety of standout buy-one-get-one deals on everyday favorites across the store, including fresh proteins like boneless chicken breast and pork tenderloin, seasonal produce such as raspberries and blackberries and convenient options like pre-sliced meats and cheeses. Additional deals extend to snacks, sodas and pantry staples, offering something for every household.

With Cinco de Mayo at the center of the celebration, Harris Teeter is making it easy for customers to prepare for festive gatherings with a wide selection of BOGO savings on key ingredients such as extra large Hass avocados, bell peppers, Harris Teeter black beans, shredded cheese, chips and tortillas. From taco night essentials to fresh guacamole and party-ready spreads, customers can find everything they need to celebrate with ease.

In addition to BOGO savings, customers can enjoy 20% off case wine purchases, valid Thursday, April 30 through Sunday, May 3, perfect for entertaining or stocking up.

Shoppers can unlock even more value on Friday, May 1, with a special 4x Fuel Points Friday event, earning four times the fuel points on all qualifying purchases. Accumulated fuel points can be redeemed for savings of up to $1 per gallon at Harris Teeter Fuel Centers and participating BP and Amoco fuel stations, adding even more impact to a week of big savings. Customers simply need to download the digital coupon to participate.

"This BOGO Event is all about bringing excitement to the shopping experience with incredible savings and can't-miss deals across the store," said Danna Robinson, director of corporate affairs and customer relations at Harris Teeter. "With hundreds of BOGO offers and special limited-time promotions, it's the perfect opportunity for customers to stock up on fresh favorites and discover new products."

Customers are encouraged to explore the full range of deals by checking the weekly ad online, visiting their local store, or checking out the deals in the Harris Teeter app for the latest updates and digital coupons. Deals are valid from Wednesday, April 29 through Tuesday, May 5.

For more information, visit harristeeter.com and stay connected on Instagram and Facebook.

About Harris Teeter

For more than 60 years, Harris Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has enriched lives – one meal, one family, one associate, and one community at a time. Headquartered in Matthews, North Carolina, Harris Teeter employs 36,000 valued associates across more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia.

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SOURCE Harris Teeter

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the dates for Harris Teeter's Big BOGO Event (KR) in 2026?

The Big BOGO Event runs April 29 through May 5, 2026. According to Harris Teeter, the weeklong promotion features hundreds of buy-one-get-one offers across fresh, deli, pantry and snack departments to support Cinco de Mayo shopping.

How does the 4x Fuel Points Friday on May 1 work for Harris Teeter shoppers (KR)?

On May 1, customers earn four times the usual fuel points on qualifying purchases. According to Harris Teeter, shoppers must download the digital coupon and can redeem accumulated points for savings up to $1 per gallon at participating Harris Teeter, BP and Amoco stations.

When is the 20% off case wine promotion during Harris Teeter's Big BOGO Event (KR)?

The 20% off case wine offer runs Thursday, April 30 through Sunday, May 3, 2026. According to Harris Teeter, this limited-time discount is intended for entertaining and stocking up during the Cinco de Mayo promotional week.

What Cinco de Mayo essentials are included in Harris Teeter's Big BOGO Event (KR)?

BOGO deals include large Hass avocados, bell peppers, black beans, shredded cheese, chips and tortillas. According to Harris Teeter, the promotion highlights taco-night and party ingredients to help customers prepare for Cinco de Mayo gatherings.

How can shoppers find and use digital coupons for Harris Teeter's Big BOGO Event (KR)?

Shoppers can access digital coupons in the Harris Teeter app or weekly ad online and must download them to participate. According to Harris Teeter, local stores and the app provide the latest deals and coupon activation for the promotion period.