Kroger Creates New eCommerce Unit to Accelerate Online Growth

Rhea-AI Summary

Kroger (NYSE: KR) has announced the formation of a new eCommerce business unit to streamline its online customer experience operations. Yael Cosset, previously Senior Vice President and Chief Information Officer, has been promoted to Executive Vice President and Chief Digital Officer to lead this initiative, effective immediately.

In his expanded role, Cosset will maintain oversight of the company's technology and data operations while taking charge of the new eCommerce unit. The company reported eCommerce sales of $13 billion in 2024, highlighting the significance of this strategic reorganization.

Positive

• Significant eCommerce presence with $13 billion in online sales for 2024
• Strategic reorganization to strengthen digital operations
• Streamlined leadership structure for eCommerce operations

Negative

• None.

Yael Cosset to Lead as Chief Digital Officer

CINCINNATI, March 11, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the creation of a new eCommerce business unit, which aligns the teams contributing to every aspect of the online customer experience. Yael Cosset, Kroger's senior vice president and chief information officer, will lead this function as executive vice president and chief digital officer, effective immediately.

As chief digital officer, Cosset will continue to oversee technology and data for the company and expand his responsibilities to include the new eCommerce unit. 

"Accelerating Kroger's eCommerce growth is a top priority," said Ron Sargent, Kroger's Chairman and CEO. "As the architect of Kroger's digital strategy, Yael will continue to make it easier for customers to shop for our fresh, affordable food."

Kroger's eCommerce sales reached $13 billion in 2024.

About Yael Cosset

As SVP and CIO, Cosset has overseen Kroger's recent technology transformation. This transformation simplifies our associates' work, allowing them to spend more time serving our customers. These investments bring a more convenient and personalized shopping experience, both in store and online, offering customers relevant choices, quality and value – all through Kroger's seamless ecosystem.

Cosset also leads Kroger's Alternative Profit portfolio of businesses, including insight and media focused subsidiary, 84.51˚, financial services business, Kroger Personal Finance, and retail media business, Kroger Precision Marketing.

Prior to this, Cosset was group vice president and chief digital officer, where he led the company's overall digital growth strategy and eCommerce expansion. He also previously served as chief commercial officer and chief information officer of 84.51° since its inception in 2015.

 

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SOURCE The Kroger Co.

FAQ

How much were Kroger's (KR) eCommerce sales in 2024?

Kroger's eCommerce sales reached $13 billion in 2024.

Who is leading Kroger's (KR) new eCommerce business unit?

Yael Cosset, promoted to Executive Vice President and Chief Digital Officer, will lead the new eCommerce unit.

What is the purpose of Kroger's (KR) new eCommerce business unit?

The new unit aims to align teams contributing to online customer experience and accelerate eCommerce growth.

What are Yael Cosset's responsibilities in his new role at Kroger (KR)?

Cosset will oversee technology and data operations while leading the new eCommerce unit as Chief Digital Officer.