Kroger Helps Families Simplify Back-to-Routine Season with Fresh, Convenient Meals and a Smarter Way to Shop
Kroger (NYSE: KR) introduced a new AI Shopping Assistant across its family of company websites and apps to help customers plan meals, discover products and manage budgets as families return to school routines.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Kroger (NYSE: KR) introduced a new AI Shopping Assistant across its family of company websites and apps to help customers plan meals, discover products and manage budgets as families return to school routines. The digital tool can build carts from recipes, written lists or URLs, and tailor suggestions to occasions and dietary needs. Kroger also highlights a range of its Our Brands breakfast, lunch, dinner and snack products, and reminds customers of flexible shopping options including in-store, online ordering with Pickup or Delivery, and on-demand delivery via DoorDash, Instacart and Uber Eats.
Details
News Market Reaction – KR
On Jul 28, the day this news came out, KR closed 2.09% above the previous close. Our momentum scanner recorded 22 alerts for this stock that day.
Data tracked by StockTitan Argus for the Jul 28 session.
Key Figures
- Delivery time
- as little as 30 minutes
- Kroger app or website delivery
- Associates
- more than 400,000 associates
- Kroger family of companies
- Daily customers
- over 11 million customers daily
- Kroger eCommerce experience and retail food stores
Historical Context
-
Kroger Health introduced support for GLP-1 medication users.
-
Murray's cheeses received six medals at a national competition.
-
Tempo launched the Cook Never Club around ready-to-heat meals.
-
Akin and Kroger launched a campaign providing baby essentials.
-
Kroger appointed Emilee De Martino as chief people officer.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Kroger AI Shopping Assistant helps customers make meal planning easier
The AI Shopping Assistant is now available across the Kroger Family of Companies websites and apps. This digital assistant combines the food knowledge customers expect from Kroger's friendly associates, all in an AI-powered tool.
"We continue to invest in digital tools that make shopping simpler, more intuitive and more convenient for our customers," said Yael Cosset, executive vice president and chief digital officer at Kroger. "The AI Shopping Assistant is another example of how we're using technology and AI to help families plan, discover and shop more easily."
As families prepare for the school year, customers can use the new Kroger AI Shopping Assistant to:
- Plan meals for the week, find new recipes and build a cart around budget and dietary needs
- Snap a photo of a written list or recipe card, or paste a URL – the digital assistant finds the products and creates a cart in seconds
- Plan for any occasion – from weeknight dinners and tailgates to birthday parties – with tailored product suggestions and shopping lists
Everyday Essentials for Your Routine
Kroger has everything families need to navigate the season and their meal decisions:
- Quick Breakfast Solutions — Kroger® Sausage Egg and Cheese Croissant Breakfast Sandwich and Kroger® Protein Yogurt fuel busy mornings without the fuss
- Lunchbox Essentials — Kroger® Crustless Peanut Butter & Strawberry Jam Sandwiches, Simple Truth®
Turkey and Cheese Lunchkit, Simple Truth Organic® Yogurt Tubes, Kroger® No Sugar Added Cinnamon Applesauce Pouches and Simple Truth® Fruit Strips take the guesswork out of what to pack - Easy Weeknight Dinners — Private Selection® Korean Inspired Beef Bulgogi, Private Selection® Global Inspired Frozen Meals and Private Selection® or Kroger® Salad Kits make dinner easier even on the busiest nights
- Smart Snacking — Kroger® Potato Chip Variety Pack, Simple Truth Organic® Iced Oatmeal Cookie Baked Energy Bar, Simple Truth® Strawberry Kale Kids Juice Boxes, Kroger® Snack Trays and Kroger® Fruit Cups offer a convenient way to refuel after school or post-practice
For more back-to-school essentials to help families get back into their routines, visit Kroger's blog, The Fresh Lane.
Kroger's portfolio of Our Brands products helps customers enjoy great-tasting food at an exceptional value. From breakfast and lunch to dinner and snacking, Our Brands means families can stretch their budgets without compromising on quality.
No matter how customers shop, Kroger makes it easy. Whether shopping in store, on Kroger.com or in the Kroger app, customers can enjoy the same fresh items at the same low prices. Simply place an order through the app or website and choose Pickup at a convenient store location or Delivery to your door in as little as 30 minutes. For even more convenience, Kroger's full product assortment is available on demand through DoorDash, Instacart and Uber Eats marketplaces, shopped from a local store and delivered directly to a customer's door.
Media assets available for download here.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
View original content to download multimedia:https://www.prnewswire.com/news-releases/kroger-helps-families-simplify-back-to-routine-season-with-fresh-convenient-meals-and-a-smarter-way-to-shop-302836781.html
SOURCE The Kroger Co.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.