Kroger is Hopping into Easter and Spring with Savings Across the Store

Kroger (NYSE: KR) is promoting Easter and spring savings across stores and online, with discounted Easter meal staples, basket fillers, candy, floral arrangements and weekly digital deals.

Rhea-AI Summary

Kroger (NYSE: KR) is promoting Easter and spring savings across stores and online, with discounted Easter meal staples, basket fillers, candy, floral arrangements and weekly digital deals. Prices highlighted include ham as low as $0.85/lb, asparagus $1.99/lb, and select juices $2.99.

Customers can earn 4X fuel points through April 7 and access pickup, delivery, DoorDash and Uber Eats options.

Argus Mar 31 session

-1.84% close to close Open Argus

Details

News Market Reaction – KR

In the Mar 31 session, KR declined 1.84%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Kroger’s focus on value and seasonal merchandising, featuring Easter me...

Analysis

This announcement highlights Kroger’s focus on value and seasonal merchandising, featuring Easter meal staples, basket fillers, and spring promotions such as BOGOs and gift card fuel-point bonuses. In recent weeks, the company has emphasized similar themes—customer appreciation events, 4X fuel points weekends, and community support initiatives—while also maintaining shareholder returns via a $0.35 quarterly dividend. Investors may watch how these promotions influence traffic, basket size, and overall performance as shares trade above the 200-day moving average of 67.65.

Key Figures

Easter ham price: $0.85 per pound Asparagus price: $1.99 per pound King's Hawaiian Rolls: $3.99 +5 more

Easter ham price

$0.85 per pound

Promotional price for fresh quality ham

Asparagus price

$1.99 per pound

Fresh spring vegetables promotional pricing

King's Hawaiian Rolls

$3.99

Branded side item price point

Holiday home discount

50% off

Holiday home, Easter baskets, fill, eggs and grass

Fuel points promo

4X fuel points

Gift card purchases through April 7

Strawberries price

$1.99

Driscoll's strawberries promotional price

Sumo mandarins offer

2 for $5

Spring fresh fruit promotion

DiGiorno Pizza offer

2 for $11

Frozen pizza promotion in spring savings

Historical Context

5 past events · Latest: Mar 25

5 events

1. Mar 25

   Fuel points promotion

   24h Move

   -2.1%

   Announced two Spring Weekend events offering 4X Fuel Points on purchases.

2. Mar 13

   Pharmacy product launch

   24h Move

   +0.8%

   Rolled out Zepbound KwikPen access and savings for eligible self-pay patients.

3. Mar 12

   Dividend declaration

   24h Move

   +0.8%

   Board declared a $0.35 quarterly dividend with 13% CAGR since 2006.

4. Mar 10

   Community initiative

   24h Move

   -1.5%

   Harris Teeter leaders packed over 104,000 meals for local families in need.

5. Mar 09

   Customer promotions

   24h Move

   -1.0%

   Customer Appreciation Week with digital coupons and storewide savings offers.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

bogos

1 terms

bogos financial

"Do not miss out on other spring savings with Kroger's hot features, BOGOs and weekly digital deals"

Bogos are retail promotions commonly called “buy one, get one” offers, where a customer receives a free or discounted item after purchasing another. For investors, bogos can temporarily boost sales and clear inventory like a short-term sales surge, but they can also squeeze profit margins and mask underlying demand—so they matter as signals about a company’s pricing strategy, customer acquisition efforts and near-term revenue quality.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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From basket fillers to Easter staples, customers find value in every aisle

CINCINNATI, March 31, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced its celebrating Easter and the return of Spring with savings across the store, including Easter meal staples, brunch favorites, basket fillers and candy for every bunny.

"Our customers are savvy shoppers, and they know a good deal when they see one, no hunt required," said Carlo Baldan, Group Vice President of Fresh Merchandising at Kroger. "This spring and Easter holiday, we're focused on making sure our shelves are stocked with great products at low prices to ensure families can enjoy the season together."

Easter Meal Staples
For the traditional Easter meal, Kroger has everything needed for the table spread. Additionally, even more customers are turning to hosting Easter brunch as a new tradition. No matter what the spread looks like, Kroger has everything needed for the table this holiday. Check out these meal must-haves:

• Pick up a fresh, quality ham for as little as 85 cents a pound or other holiday centerpieces at a great price, perfect for brunch or dinner.
• Round out the table with the classic sides from fresh spring vegetables like asparagus for $1.99 per pound, King's Hawaiian Rolls for $3.99 and more pantry staples.
• Satisfy every sweet tooth with seasonal desserts inclugind Private Selection Four Layer Carrot Cake or Private Selection Triple Cherry Pie, baked goods and other pastries and treats from the bakery.
• Keep guests refreshed with mimosa-ready juices like Simply Orange Juice for $2.99, sparkling beverages and morning drink favorites.
• Grab everything you need to host with ease, from serving essentials to Bloom Haus floral arrangements for the table.

Build a Better Basket for Less
Easter bunnies looking to stock their baskets can find all the essentials at Kroger, including basket basics, gift cards and more. Check out these Easter must-haves:

• Save 50% on holiday home, Easter baskets, fill, eggs and grass
• Stock up on exclusive Easter candies and classics—including the Kroger exclusive Peeps® Chili Lime Mango Marshmallows.
• Decorate eggs with PAAS decorating kits.
• Gear up for a family egg hunt with buckets and plastic eggs filled with goodies. 
• Build special Easter baskets with the perfect gifts for kids of all ages—toddlers and preschoolers, kids and preteens and teenagers.
• Find a gift for every bunny with hundreds of gift card options and earn 4X fuel points now through April 7.

Do not miss out on other spring savings with Kroger's hot features, BOGOs and weekly digital deals, including*:

• April 3–5 customers can earn 4X Fuel Points on groceries and eligible purchases with a digital
• Mix and match deals on Coca-Cola, Pepsi or 7UP and Doritos Chips
• Buy 1, get 1 free Entenmann's Little Bites, Donuts or Cakes
• Spring refresh! Save an extra $5 when you spend $15 on participating makeup, beauty or personal care items
• Fresh staples such as Driscoll's strawberries for $1.99, sumo mandarins 2 for $5 and a large pineapple for 99 cents
• DiGiorno Pizza 2 for $11

At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices. 

No matter how you shop, Kroger makes it easy. Customers can get these deals and more in store or Kroger.com, offering the same fresh items at the same low prices for pickup at a convenient store location or delivery in as little as 30 minutes. For even more convenience, Kroger's full product assortment is available on demand at DoorDash and Uber Eats marketplaces, shopped from your local store and delivered directly to your door.

*Prices valid beginning April 1. Prices and products may vary by geography. 

About Kroger 
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/kroger-is-hopping-into-easter-and-spring-with-savings-across-the-store-302730363.html

SOURCE The Kroger Co.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What Easter deals did Kroger (KR) announce for March 31, 2026?

Kroger announced storewide Easter and spring savings including food, candy, and home items. According to Kroger, offers include hams from $0.85/lb, asparagus $1.99/lb, and Simply Orange $2.99 plus 50% off select home décor.

How long can Kroger shoppers earn 4X fuel points with the KR promotion?

Shoppers can earn 4X fuel points through April 7, 2026 on eligible purchases. According to Kroger, the 4X fuel points promotion applies to groceries and qualifying purchases with a digital participation requirement.

Are Kroger's Easter savings available online and for delivery for KR customers?

Yes, Kroger's Easter savings apply both in store and online for pickup or delivery. According to Kroger, same prices are available for Kroger.com pickup and delivery, plus items are shoppable via DoorDash and Uber Eats.

Which seasonal products are highlighted in Kroger's spring promotion (KR)?

The promotion highlights Easter hams, spring vegetables, bakery desserts, basket fillers and floral arrangements. According to Kroger, featured items include Private Selection carrot cake, King's Hawaiian rolls and exclusive Peeps flavors.

What special grocery mix-and-match or BOGO deals did Kroger (KR) list?

Kroger listed mix-and-match soda and chip deals plus BOGO bakery items like Entenmann's Little Bites. According to Kroger, select Coca-Cola, Pepsi or 7UP and Doritos mixes qualify, and bakery items include buy-one-get-one-free offers.

When do Kroger's advertised Easter prices become valid and do they vary by location?

Prices are valid beginning April 1, 2026 and may vary by geography. According to Kroger, products and pricing can differ by store, and customers should check local Kroger listings for exact availability and offers.