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Kroger Stock Price, News & Analysis

KR NYSE

Welcome to our dedicated page for Kroger news (Ticker: KR), a resource for investors and traders seeking the latest updates and insights on Kroger stock.

The Kroger Co. (NYSE: KR) generates a steady flow of news that reflects its role as a large U.S. grocery retailer and digital food platform. Company announcements span grocery merchandising, health and wellness, digital innovation, partnerships, and community impact, giving investors and customers insight into how Kroger evolves its business and serves shoppers.

Recent news highlights include seasonal product launches under Kroger’s Our Brands portfolio, such as the Private Selection Harvest Apple collection, which showcases limited-edition fall flavors across beverages, snacks, and bakery items. Kroger also shares annual food trend predictions developed by its food experts, connecting emerging customer preferences to specific products in its exclusive brands.

Kroger Health and The Little Clinic are frequent subjects of updates, including vaccination campaigns that offer savings incentives for customers who receive flu and other vaccines at Kroger pharmacies or clinics. These stories illustrate how the company integrates healthcare services and the "food as medicine" concept into the grocery experience.

On the digital front, Kroger news covers partnerships and technology initiatives, such as the nationwide launch of thousands of Kroger Family of Companies locations on Uber Eats, Uber, and Postmates for on-demand grocery delivery. The company also reports on its expanded relationship with Google Cloud, where it plans to use Gemini Enterprise for Customer Experience to power an AI-based shopping and meal assistant.

Corporate updates include leadership changes, the sale of non-core assets like Vitacost.com, and programs aimed at affordability and food access, such as the Verified Savings Program and Yearly Checkout savings summaries. For anyone tracking KR, this news feed offers a consolidated view of how Kroger manages merchandising, health, technology, and community initiatives over time.

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The Kroger Co. (NYSE: KR) announced that CFO Gary Millerchip will speak at the virtual BMO 16th Annual Farm to Market Conference on May 19, 2021, at 8:00 a.m. ET. The presentation will be accessible via Kroger's investor relations website, where it will also be archived post-conference. Kroger aims to serve over nine million customers daily through its 2,800 retail stores and is committed to achieving #ZeroHungerZeroWaste communities by 2025.

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The Kroger Co. (NYSE: KR) has launched the Go Fresh & Local Supplier Accelerator, inviting American growers and producers to apply for a partnership opportunity. Running from now until May 31, the program aims to discover new suppliers for Kroger's fresh departments. Fifteen finalists will be selected to present in August, competing for product placement, partnerships, and business coaching. Kroger aims to invest $10 billion in diverse suppliers by 2030, following a $4.1 billion investment in 2020, enhancing its commitment to providing fresh food to customers.

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Kroger Health has launched Abbott's BinaxNOW™ COVID-19 Antigen Self Test, an over-the-counter rapid test for SARS-CoV-2, which has received FDA Emergency Use Authorization. The test offers results in just 15 minutes and can be used by individuals regardless of symptoms. Each kit includes two tests, facilitating better detection through serial testing.

Kroger Health continues its COVID-19 response efforts, having administered over 3.5 million vaccinations. The new at-home testing option aims to enhance diagnostic accessibility for Americans, supporting their return to normalcy.

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The Kroger Co. (NYSE: KR) and Drone Express have initiated a pilot program for autonomous drone delivery aimed at enhancing Kroger's e-commerce capabilities. This innovation follows Kroger's impressive $10 billion e-commerce sales in 2020. The drone delivery system allows customers to receive groceries at their current location, including parks and beaches, with orders fulfilled within 15 minutes. The pilot will start test flights in Centerville, Ohio, with customer deliveries expected this spring, alongside a second pilot planned for Ralphs in California during summer.

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Federman & Sherwood has launched an investigation into The Kroger Co. over a data breach impacting current and former employees. The company claims to have learned of the breach on January 23, 2021, but the incident reportedly occurred in December 2020. Kroger utilized Acellion for secure file transfers, exposing sensitive personal information, including names, email addresses, birthdates, Social Security numbers, and salary details. This breach raises serious concerns about the company's data security practices.

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Home Chef and Skinnytaste have partnered to enhance meal options amid the rising trend of home cooking, driven by the pandemic. The collaboration features eight co-created recipes under 550 calories, catering to various dietary needs, with weekly offerings starting April 23, 2021, and running until June 18, 2021. As one of the leading meal kit services, Home Chef has delivered over 3.5 million meals monthly and is rated #1 in customer satisfaction since 2018. This collaboration aims to meet growing demand for healthier, convenient meal solutions.

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The Kroger Co. (NYSE: KR) has announced the expansion of its Our Brands Recycling Program, enabling customers to recycle flexible plastic packaging from all private-label brands, including Simple Truth® and Private Selection®. This program, developed with TerraCycle, allows consumers to mail in packaging like snack and pet food bags, contributing to the company's Zero Hunger | Zero Waste initiative. Kroger reported record sales of over $26.2 billion for its private-label brands in 2020, highlighting strong consumer demand for sustainable solutions.

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FAQ

What is the current stock price of Kroger (KR)?

The current stock price of Kroger (KR) is $67.99 as of April 10, 2026.

What is the market cap of Kroger (KR)?

The market cap of Kroger (KR) is approximately 43.1B.