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American Classics Apparel, Inc. Leads the Digital Revolution in Licensed Music, Movie, and Gaming Apparel with On-Demand Technology from Kornit Digital

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Kornit Digital (NASDAQ: KRNT) announced that American Classics Apparel, a leading wholesaler of licensed music, movie, and gaming apparel, is adopting the Kornit Apollo platform. This next-generation direct-to-garment system will accelerate the company's transition from traditional screen printing to high-speed digital production.

Headquartered in Hanceville, Alabama, American Classics has been in the licensed apparel business for nearly three decades, offering designs from iconic brands like AC/DC, Rocky, and Cheers. Their products are sold through major retailers including Walmart and Amazon.

The implementation of Kornit Apollo, alongside their existing Kornit Atlas MAX POLY and other Kornit systems, will help American Classics address several key challenges:

  • Meet surging customer demand
  • Overcome ongoing labor shortages
  • Improve production efficiency
  • Maintain superior product quality
  • Deliver faster turnaround times
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Positive

  • KRNT secured a key customer in American Classics Apparel, a major wholesaler of licensed apparel
  • American Classics is expanding its use of Kornit technology beyond existing Atlas MAX POLY systems
  • Kornit Apollo addresses critical market needs: labor shortages and increasing e-commerce demand
  • Partnership with American Classics provides KRNT access to major retail channels (Walmart, Amazon)
  • Technology enables faster production and quicker market response for time-sensitive licensed merchandise

Negative

  • No financial terms of the deal were disclosed
  • No specific metrics on how the technology will impact American Classics' production capacity
  • No mention of expected revenue impact for KRNT from this customer relationship

News Market Reaction 1 Alert

-2.42% News Effect

On the day this news was published, KRNT declined 2.42%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

  • Trailblazing licensed wholesaler embraces Kornit Apollo to boost production efficiency, overcome labor challenges, and deliver top-quality apparel faster than ever before
  • Transition from traditional screen printing to cutting-edge digital production positions American Classics to better meet growing e-commerce and retail demands

ROSH-HA'AYIN, Israel, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production technologies, today announced that American Classics Apparel, Inc., a top wholesaler of licensed music, movie, and gaming apparel, is adopting the Kornit Apollo platform. This next-generation direct-to-garment powerhouse accelerates the company’s shift from traditional screen printing to high-speed digital production – ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace.

Headquartered in Hanceville, Alabama, American Classics has been a trusted name in licensed apparel for nearly three decades – offering iconic designs from beloved brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retail giants like Walmart and online platforms such as Amazon, their products define fan gear excellence.

With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas MAX POLY production and range of earlier Kornit direct-to-garment systems – the company is ready to deliver faster, more efficiently and with unmatched quality.

“Setting a New Standard for Licensed Apparel”
“For years, our partnership with Kornit has empowered us to integrate cutting-edge, on-demand digital production into our operations,” said Greg Brown, Vice President at American Classics Apparel, Inc. “Now, with skyrocketing demand for our licensed apparel and ongoing labor shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us speed, flexibility, and efficiency we need to scale while maintaining the superior quality of our customers expect. It's truly a gamechanger for our business.”

“The Future of Licensed Apparel Production”
“In the world of licensed apparel, speed to market is everything – yet quality must remain paramount,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “American Classics has consistently set the bar for fan-driven apparel, and their adoption of Kornit Apollo represents a bold step forward. With this powerful system, they’re poised to deliver industry-leading turnaround times and unparalleled quality while addressing regional labor challenges. We’re proud to help them usher in this next chapter of innovation and growth.”

To learn more about Kornit Apollo and how it’s revolutionizing the transition from screen to digital production, visit www.kornit.com.

About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion, and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.

Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com

Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be

Printing-United-Apollo-Action

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b207237-7a38-4a49-9220-264e313e676c


FAQ

How will the Kornit Apollo platform help American Classics Apparel address labor shortages?

The Kornit Apollo platform will help American Classics Apparel address labor shortages by automating and streamlining the production process with high-speed digital production capabilities, reducing the need for manual screen printing labor while increasing overall production efficiency.

What specific benefits will KRNT's Apollo platform provide to American Classics' e-commerce operations?

KRNT's Apollo platform will provide American Classics with faster production speeds, improved flexibility to meet variable demand, and higher efficiency for e-commerce operations, enabling quicker turnaround times for online orders through Amazon and other platforms while maintaining product quality.

How is Kornit Digital (KRNT) helping American Classics transition from screen printing to digital production?

Kornit Digital (KRNT) is helping American Classics transition from screen printing to digital production by providing the Apollo platform, a next-generation direct-to-garment system that offers higher speeds, better efficiency, and superior print quality while addressing the challenges of scaling production amid labor shortages.

What types of licensed apparel will American Classics produce using KRNT's Apollo technology?

American Classics will produce licensed music apparel (like AC/DC), movie merchandise (such as Rocky), and television show gear (including Cheers) using KRNT's Apollo technology, maintaining their portfolio of fan-driven licensed products while improving production capabilities.

When will American Classics begin implementing Kornit Digital's (KRNT) Apollo platform in their production?

The press release from February 25, 2025, announces American Classics' adoption of the Kornit Apollo platform but doesn't specify the exact implementation date. It suggests the integration is happening currently or in the very near future to address immediate production challenges.
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