Kornit Digital and MAS ACME USA Sign Strategic Partnership That Unlocks the Agility Required to Win in Today’s Fashion and Apparel Production Landscape
Kornit Digital (NASDAQ: KRNT) has signed a strategic partnership with MAS ACME USA, a subsidiary of MAS Holdings, to revolutionize fashion and apparel production. The partnership combines Kornit's on-demand digital production technology with MAS's supply chain expertise and data diagnostics.
MAS Holdings, the largest apparel technology company in South Asia, works with major brands like Victoria's Secret, PVH, Gap, Marks & Spencer, and Nike. The collaboration aims to address industry challenges including overproduction, unplanned markdowns, and supply chain inefficiencies by enabling data-driven, on-demand local production.
The partnership offers brands three key benefits: on-shore supply chain flexibility for rapid response times, maximized working capital efficiency through better inventory management, and sustainable growth through data-driven production that reduces waste.
Kornit Digital (NASDAQ: KRNT) ha siglato una partnership strategica con MAS ACME USA, una controllata di MAS Holdings, per rivoluzionare la produzione di moda e abbigliamento. La collaborazione unisce la tecnologia di produzione digitale on-demand di Kornit con l'esperienza nella supply chain e l'analisi dati di MAS.
MAS Holdings, la più grande azienda di tecnologia per l'abbigliamento del Sud Asia, collabora con grandi marchi come Victoria's Secret, PVH, Gap, Marks & Spencer e Nike. L'obiettivo è affrontare le sfide del settore, come la sovrapproduzione, le svendite non pianificate e le inefficienze della supply chain, permettendo una produzione locale on-demand basata sui dati.
La partnership offre ai brand tre vantaggi chiave: flessibilità della supply chain locale per tempi di risposta rapidi, massimizzazione dell'efficienza del capitale circolante grazie a una migliore gestione dell'inventario, e crescita sostenibile attraverso una produzione guidata dai dati che riduce gli sprechi.
Kornit Digital (NASDAQ: KRNT) ha firmado una alianza estratégica con MAS ACME USA, una subsidiaria de MAS Holdings, para revolucionar la producción de moda y ropa. La asociación combina la tecnología de producción digital bajo demanda de Kornit con la experiencia en cadena de suministro y diagnóstico de datos de MAS.
MAS Holdings, la mayor empresa de tecnología textil en Asia del Sur, trabaja con grandes marcas como Victoria's Secret, PVH, Gap, Marks & Spencer y Nike. La colaboración busca abordar desafíos del sector, como la sobreproducción, las rebajas no planificadas y las ineficiencias en la cadena de suministro, permitiendo una producción local bajo demanda basada en datos.
La alianza ofrece a las marcas tres beneficios clave: flexibilidad en la cadena de suministro local para respuestas rápidas, maximización de la eficiencia del capital de trabajo mediante mejor gestión de inventarios y crecimiento sostenible a través de una producción basada en datos que reduce el desperdicio.
Kornit Digital (NASDAQ: KRNT)는 MAS Holdings의 자회사인 MAS ACME USA와 전략적 파트너십을 체결하여 패션 및 의류 생산에 혁신을 가져옵니다. 이번 협력은 Kornit의 주문형 디지털 생산 기술과 MAS의 공급망 전문성 및 데이터 진단을 결합합니다.
남아시아 최대 의류 기술 기업인 MAS Holdings는 Victoria's Secret, PVH, Gap, Marks & Spencer, Nike 등 주요 브랜드와 협력하고 있습니다. 이번 협력은 과잉 생산, 계획되지 않은 할인, 공급망 비효율성 등 업계 과제를 데이터 기반 주문형 현지 생산으로 해결하는 것을 목표로 합니다.
이번 파트너십은 브랜드에 세 가지 주요 혜택을 제공합니다: 신속한 대응을 위한 현지 공급망 유연성, 재고 관리를 통한 운전자본 효율 극대화, 그리고 폐기물을 줄이는 데이터 기반 생산을 통한 지속 가능한 성장입니다.
Kornit Digital (NASDAQ : KRNT) a signé un partenariat stratégique avec MAS ACME USA, une filiale de MAS Holdings, pour révolutionner la production de mode et d'habillement. Ce partenariat combine la technologie de production numérique à la demande de Kornit avec l'expertise de MAS en chaîne d'approvisionnement et diagnostic de données.
MAS Holdings, la plus grande entreprise technologique de l'habillement en Asie du Sud, collabore avec des grandes marques telles que Victoria's Secret, PVH, Gap, Marks & Spencer et Nike. Cette collaboration vise à relever les défis du secteur, notamment la surproduction, les démarques non planifiées et les inefficacités de la chaîne d'approvisionnement, en permettant une production locale à la demande basée sur les données.
Le partenariat offre aux marques trois avantages clés : une flexibilité de la chaîne d'approvisionnement locale pour des temps de réponse rapides, une efficacité maximale du capital circulant grâce à une meilleure gestion des stocks, et une croissance durable grâce à une production pilotée par les données qui réduit le gaspillage.
Kornit Digital (NASDAQ: KRNT) hat eine strategische Partnerschaft mit MAS ACME USA, einer Tochtergesellschaft von MAS Holdings, geschlossen, um die Mode- und Bekleidungsproduktion zu revolutionieren. Die Partnerschaft verbindet Kornits On-Demand-Digitalproduktionstechnologie mit MAS' Expertise in der Lieferkette und Datenanalyse.
MAS Holdings, das größte Bekleidungs-Technologieunternehmen Südasiens, arbeitet mit großen Marken wie Victoria's Secret, PVH, Gap, Marks & Spencer und Nike zusammen. Ziel der Zusammenarbeit ist es, Branchenherausforderungen wie Überproduktion, ungeplante Preisnachlässe und Ineffizienzen in der Lieferkette durch datengetriebene, lokale On-Demand-Produktion zu bewältigen.
Die Partnerschaft bietet Marken drei wesentliche Vorteile: flexible Onshore-Lieferketten für schnelle Reaktionszeiten, maximale Effizienz des Umlaufkapitals durch bessere Lagerverwaltung und nachhaltiges Wachstum durch datenbasierte Produktion, die Abfall reduziert.
- Partnership with MAS Holdings provides access to major fashion brands like Victoria's Secret, Nike, and Gap
- Enables on-shore production capability, reducing lead times and supply chain inefficiencies
- Data-driven approach helps reduce overproduction and markdown costs
- Potential for increased working capital efficiency through better inventory management
- Implementation and integration of new systems may require significant time and resources
- Success depends on brand adoption and willingness to shift from traditional production methods
Insights
Kornit Digital's partnership with apparel giant MAS creates an on-demand production ecosystem that could transform fashion's notoriously inefficient supply chain.
This strategic partnership between Kornit Digital and MAS Holdings is significant for both companies and potentially transformative for the fashion industry's supply chain dynamics. At its core, this deal combines Kornit's digital on-demand production technology with MAS Holdings' supply chain orchestration capabilities and data analytics.
The partnership addresses three critical pain points in fashion manufacturing:
- Overproduction and inventory inefficiency
- Long lead times in traditional offshore production
- Capital tied up in excess inventory
What makes this particularly valuable is the complementary strengths each company brings. Kornit provides the technical production capability for on-demand, localized manufacturing, while MAS contributes the data diagnostics and supply chain expertise. MAS Holdings is no minor player - they're the largest apparel technology company in South Asia with high-profile clients like Nike, Gap, Victoria's Secret, and other major brands.
The partnership model enables weekly US-based production runs based on actual demand data, allowing retailers to optimize inventory levels in real-time rather than placing massive orders months in advance. This represents a fundamental shift from the traditional fashion production model where forecasting errors frequently lead to markdowns and waste.
For Kornit shareholders, this agreement provides access to MAS Holdings' extensive client network, potentially accelerating adoption of Kornit's digital printing technologies. It also validates Kornit's technology as enterprise-ready for major fashion brands. The partnership positions Kornit at the center of the fashion industry's push toward more agile, sustainable production methods - exactly where the market is heading.
Agreement Pairs Kornit Digital On-Demand Production Solutions with MAS ACME USA’s Data Diagnostics Designed to Optimize Supply Chain and Manufacturing Efficiencies
ROSH-HA`AYIN, Israel, May 21, 2025 (GLOBE NEWSWIRE) -- Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production technologies, signed a strategic partnership with MAS Holdings via subsidiary MAS ACME USA—a holistic, supply chain orchestration hub, located in North America to serve sustainable fashion and apparel brands. The deal will empower MAS customers, retailers, and brands, to quickly realize the vision of data-driven fashion production and become both more sustainable and profitable.
The commercial agreement directly aligns Kornit with MAS Holdings - a global leader in fashion and sportswear apparel manufacturing, delivering end-to-end supply chain orchestration and operational excellence. MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria's Secret, PVH, Gap, Marks & Spencer, and Nike.
This agreement formalizes the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production prowess with MAS’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimize inventory levels at retail, all while minimizing waste, maximizing full-price sell-through, and freeing up working capital.
“Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency—we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Kornit and MAS ACME USA share a common thread, a commitment to ‘make fashion better.’ I am delighted to see Kornit’s industry-leading on-demand solutions paired with MAS’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs – a clear pathway to more responsible, profitable, and agile fashion production.”
The strategic agreement provides brands and retailers with key benefits:
- On-Shore Supply Chain Flexibility eliminates the lack of responsiveness and long-lead times inherent in traditional fashion supply chains. Instead, enabling agile, local on-demand production to produce only what is needed, when and where it is required.
- Maximize Working Capital Efficiency and Profits by enabling brands to react rapidly to market trends that generate higher revenues through fewer missed sales and markdowns, with lower inventory carrying costs.
- Truly Sustainable Growth through a more responsible data-driven, on-demand production model that all stakeholders value. A solution that delights consumers with in-stock availability without needing costly, extensive inventories, profoundly reducing waste and costs.
“MAS ACME USA has demonstrated the power of end-to-end supply chain data diagnostics for our large brand and retailer clients, modeling how they can optimize their manufacturing strategy and increase profits by postponing a portion of production until much later, when the demand forecast is most accurate. Kornit’s digital production systems were exactly the solution we needed to realize our vision of onshore, fully demand driven production to meet the market needs expeditiously,” said Brad Ballentine, CEO of MAS ACME USA. “From the moment I met the Kornit team and experienced the power and quality of their solutions, I knew they were the right partner for us. We share a common vision to build a global supply chain capability that offers unprecedented flexibility and the power to transform the fashion industry into a smarter, more efficient engine. We are thrilled to announce this agreement and excited to start digital production for our customers in the US market.”
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.
About MAS ACME USA
MAS ACME USA is not simply another division of MAS Holdings. It is a strategic orchestration hub, channeling MAS’ global expertise into end-to-end supply chain transformation. By integrating diagnostics, postponement, and precision, MAS ACME USA helps brands respond to demand – not just predict it. Its US presence accelerates responsiveness and operational agility, enabling a smarter, faster, and more flexible supply network through onshore and nearshore operations. Ultimately, MAS ACME USA demonstrates how scale and agility can coexist – proving that sustainable profitability is a roadmap already in motion.
Kornit Media Contacts
Craig Librett
Public Relations
Craig.librett@kornit.com
Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be
MAS ACME Media Contact
Surein Wijeyeratne
Director - Corporate Communications
MAS Holdings (Private) Limited
SureinW@masholdings.com
FAQ
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