UK Manufacturer Basic Prints Commits to Digital-First Production Model with Dual Investment in Kornit Digital’s Apollo
Rhea-AI Summary
Kornit Digital (NASDAQ: KRNT) announced UK manufacturer Basic Prints expanded its digital production with a second Kornit Apollo Direct-to-Garment system on March 2, 2026.
Basic Prints has shifted the majority of its UK production from screen printing to fully automated digital mass production, running two Apollo systems, each capable of producing thousands of prints per day, to enable faster replenishment, instant design changes, and industrial-level quality for high street retailers.
Positive
- Installed a second Apollo DTG system, bringing total Apollo units to two
- Industrial throughput of thousands of prints per day on each Apollo system
- Majority production shifted from screen printing to fully automated digital mass production
Negative
- Operational concentration on two Apollo systems increases dependence on a single DTG platform
Key Figures
Market Reality Check
Peers on Argus
Pre-news, KRNT was down 1.99% while peers were mixed: SERV (-0.79%), RR (-4.78%), THR (-2.35%), GHM (+0.52%), GRC (+0.30%). No coherent sector move indicated.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 26 | Conference participation | Neutral | -0.1% | Announced participation and investor meetings at Cantor tech and industrial conference. |
| Feb 11 | Earnings results | Positive | +20.6% | Reported 2025 revenue growth to <b>$208.2M</b> with positive adjusted EBITDA and Q1 guidance. |
| Jan 28 | Earnings date set | Neutral | +0.2% | Scheduled Q4 and full-year 2025 release and webcast with replay details. |
| Jan 20 | Executive appointment | Neutral | -3.5% | Named Andrew G. Backman Chief Capital Markets Officer to lead capital markets and IR. |
| Nov 17 | Buyback & CFO change | Positive | +2.3% | Announced CFO transition and new <b>$100M</b> share repurchase authorization. |
Recent history shows strong positive reactions to fundamental updates like earnings and buybacks, while governance or capital markets news has sometimes seen softer or negative moves.
Over the last several months, Kornit reported returning to revenue growth with full-year 2025 revenue of $208.2M and positive adjusted EBITDA, which triggered a strong 20.65% gain on earnings day. A new $100M share repurchase authorization in Nov 2025 also coincided with a positive reaction. By contrast, governance and capital markets items—such as the CFO transition and appointment of a Chief Capital Markets Officer—saw modest or negative price moves. Against this backdrop, today’s customer-focused digital adoption news represents another operational proof point rather than a new financial milestone.
Market Pulse Summary
This announcement underscores Kornit’s role in enabling fully automated, high-volume digital garment production, with Basic Prints running two Apollo systems at industrial scale. It complements earlier disclosures of returning to revenue growth with $208.2M in 2025 revenue and positive adjusted EBITDA. Investors may watch for additional large-scale customer deployments, shifts in recurring revenue from programs like AIC, and how these operational wins support Kornit’s broader digital-first strategy.
Key Terms
direct-to-garment (dtg) technical
AI-generated analysis. Not financial advice.
Transitions Majority of Production to Fully Automated Digital Mass Production to Serve UK High Street Retailers With Speed and Agility
ROSH-HA`AYIN, Israel, March 02, 2026 (GLOBE NEWSWIRE) -- Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a global leader in sustainable, on-demand digital fashion and textile production technologies, today announced that UK clothing manufacturer Basic Prints has expanded its digital production capacity with a second Kornit Apollo Direct-to-Garment (DTG) system. This marks a strategic shift supporting Basic Prints’ digital-first manufacturing model.
Founded more than 30 years ago, Basic Prints has built its reputation supporting leading high street retailers, licensed music programs, and private label fashion brands with high-quality manufacturing and garment decoration. Basic Prints has now strategically transitioned the majority of its UK production from traditional screen printing to fully automated digital mass production – positioning itself at the forefront of agile, on-demand driven apparel manufacturing.
With two Apollo systems running at industrial scale, each capable of producing thousands of prints per day, Basic Prints has redefined its operational model to meet the speed, complexity, and unpredictability of today’s retail environment. The investment enables Basic Prints to deliver rapid replenishment, manage complex graphics without setup limitations, and switch designs instantly while maintaining consistent industrial level quality.
Apollo is a fully automated high volume DTG platform that manages loading, printing, curing, and unloading in a seamless workflow. By eliminating traditional screen setup processes and significantly reducing labor intensity, the system enables true end-to-end digital mass production at scale.
“This is not about just adding capacity. It’s about redefining how apparel is produced at scale,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Basic Prints has moved most of its production from screen to digital and is running thousands of prints per day on each of their Apollo systems. That shift gives them the freedom to change designs instantly, manage complex graphics with ease, run short- or mid-sized orders without setup limitations, and deliver consistent quality at industrial volumes, proving again that digital is ready for mainstream retail production.”
By bringing high-volume digital production closer to market, Basic Prints enables retailers to reduce inventory risk, shorten lead times, and react quickly to demand spikes. The move supports a broader industry shift toward a more agile, data-driven manufacturing model.
“We have spent more than three decades manufacturing garments for the UK retail market,” said Kieran Hickey, Founder of Basic Prints. “Digital production is no longer an add-on to our business. It is now the backbone of how we operate. With two Apollo systems in place, we can deliver industrial scale with the flexibility modern retail demands. It simplifies our operations, increases speed-to-market, and allows us to support our customers with greater responsiveness than ever before.”
To learn more about the power of Apollo and ongoing customer success, please explore the solution further at www.kornit.com
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The Company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries. To learn more, visit www.kornit.com
Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com
Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/8a9945f8-f24e-4476-94a6-e5002e96b26b
https://www.globenewswire.com/NewsRoom/AttachmentNg/52e92ece-276a-44f4-beae-8bb170239ad4
FAQ
How many Kornit Apollo systems does Basic Prints operate as of March 2, 2026 (KRNT)?
What does Basic Prints' shift to digital production mean for KRNT's market adoption?
How will two Apollo systems affect Basic Prints' speed-to-market for UK retailers?
Does Basic Prints claim production capacity per Apollo system in the March 2, 2026 announcement?
What operational benefits did Basic Prints cite after adopting Kornit Apollo (KRNT)?
