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K Wave Media (“KWM”) Announces Premiere Lineup for the remaining months of 2025, Accelerating Global Monetization Across Content, IP, Distribution, and Fandom Ecosystems

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K Wave Media (KWM) has unveiled its content lineup for the second half of 2025, building on the success of hits like Trigger and Mary Kills People. The company is expanding beyond traditional revenue streams with upcoming releases including If We Were, Project Shin Sajang, and The Season of You and Me.

KWM is implementing a comprehensive monetization strategy that includes merchandise, NFTs, fan tokens, and localized products. The company plans to leverage its global network for worldwide distribution across OTT platforms, theaters, and streaming services. Additionally, KWM is developing fusion content combining K-POP, K-Drama, and K-Movie elements to be distributed globally via Netflix.

The company will celebrate its listing with a special broadcast on Nasdaq's Times Square Tower on August 14, featuring congratulatory messages from renowned Korean filmmakers Bong Joon-ho, Park Chan-wook, and actor Lee Byung-hun.

K Wave Media (KWM) ha presentato il suo palinsesto per la seconda metà del 2025, capitalizzando il successo di titoli come Trigger e Mary Kills People. L'azienda si espande oltre le tradizionali fonti di ricavo con uscite previste come If We Were, Project Shin Sajang e The Season of You and Me.

KWM sta attuando una strategia di monetizzazione completa che include merchandising, NFT, fan token e prodotti localizzati. L'azienda intende sfruttare la sua rete globale per la distribuzione mondiale su piattaforme OTT, sale cinematografiche e servizi di streaming. Inoltre, KWM sviluppa contenuti ibridi che combinano elementi di K-POP, K-Drama e K-Movie da distribuire a livello globale tramite Netflix.

L'azienda celebrerà la sua quotazione con una trasmissione speciale sulla Times Square Tower del Nasdaq il 14 agosto, con messaggi di congratulazioni dei rinomati registi coreani Bong Joon-ho, Park Chan-wook e dell'attore Lee Byung-hun.

K Wave Media (KWM) ha dado a conocer su programación para la segunda mitad de 2025, aprovechando el éxito de éxitos como Trigger y Mary Kills People. La compañía se expande más allá de las fuentes tradicionales de ingresos con próximos estrenos como If We Were, Project Shin Sajang y The Season of You and Me.

KWM está implementando una estrategia integral de monetización que incluye merchandising, NFTs, fan tokens y productos localizados. La compañía planea aprovechar su red global para la distribución mundial a través de plataformas OTT, cines y servicios de streaming. Además, KWM está desarrollando contenidos fusionando elementos de K-POP, K-Drama y K-Movie para distribuirlos globalmente vía Netflix.

La compañía celebrará su salida a bolsa con una transmisión especial desde la Torre Nasdaq en Times Square el 14 de agosto, que incluirá mensajes de felicitación de los reconocidos cineastas coreanos Bong Joon-ho, Park Chan-wook y del actor Lee Byung-hun.

K Wave Media (KWM)Trigger, Mary Kills People 등 흥행작의 성공을 바탕으로 2025년 하반기 콘텐츠 라인업을 공개했습니다. 회사는 If We Were, Project Shin Sajang, The Season of You and Me 등 기존 수익원 외에도 다양한 신작을 선보입니다.

KWM은 굿즈, NFT, 팬 토큰 및 현지화 상품을 포함한 종합적인 수익화 전략을 시행하고 있습니다. 전 세계 OTT 플랫폼, 극장 및 스트리밍 서비스를 통한 글로벌 유통을 위해 글로벌 네트워크를 활용할 계획입니다. 또한 KWM은 K-POP, K-Drama, K-Movie 요소를 결합한 퓨전 콘텐츠를 개발해 Netflix를 통해 전 세계에 배급할 예정입니다.

회사는 8월 14일 나스닥 타임스스퀘어 타워 특별 방송으로 상장을 기념하며, 봉준호·박찬욱 감독과 배우 이병헌의 축하 메시지가 소개될 예정입니다.

K Wave Media (KWM) a dévoilé sa programmation pour le second semestre 2025, s'appuyant sur le succès de titres comme Trigger et Mary Kills People. L'entreprise étend ses sources de revenus traditionnelles avec des sorties à venir telles que If We Were, Project Shin Sajang et The Season of You and Me.

KWM met en place une stratégie de monétisation complète incluant merchandising, NFTs, fan tokens et produits localisés. L'entreprise prévoit d'exploiter son réseau mondial pour une distribution à l'échelle mondiale via des plateformes OTT, les salles de cinéma et les services de streaming. De plus, KWM développe des contenus hybrides combinant éléments de K-POP, K-Drama et K-Movie destinés à une distribution mondiale via Netflix.

L'entreprise célébrera son introduction en bourse par une diffusion spéciale depuis la tour Nasdaq à Times Square le 14 août, avec des messages de félicitations des réalisateurs coréens réputés Bong Joon-ho, Park Chan-wook et de l'acteur Lee Byung-hun.

K Wave Media (KWM) hat seine Content-Planung für das zweite Halbjahr 2025 vorgestellt und baut auf dem Erfolg von Titeln wie Trigger und Mary Kills People auf. Das Unternehmen erweitert sein Geschäft über traditionelle Einnahmequellen hinaus mit bevorstehenden Veröffentlichungen wie If We Were, Project Shin Sajang und The Season of You and Me.

KWM setzt eine umfassende Monetarisierungsstrategie um, die Merchandise, NFTs, Fan-Token und lokalisierte Produkte umfasst. Das Unternehmen will sein globales Netzwerk für die weltweite Verbreitung über OTT-Plattformen, Kinos und Streamingdienste nutzen. Zusätzlich entwickelt KWM Fusionsinhalte, die Elemente von K-POP, K-Drama und K-Movie verbinden und global über Netflix distribuiert werden sollen.

Das Unternehmen wird seine Börsennotierung mit einer Sonderübertragung auf dem Nasdaq Times Square Tower am 14. August feiern, die Glückwünsche der renommierten koreanischen Regisseure Bong Joon-ho, Park Chan-wook und des Schauspielers Lee Byung-hun zeigt.

Positive
  • Successful track record with #1 rankings for recent releases Trigger and Mary Kills People
  • Diversification of revenue streams through merchandise, NFTs, and fan tokens
  • Strategic partnership with Netflix for global distribution in 190 countries
  • Investment in high-profile film 'No Choice' directed by Park Chan-wook
  • Development of innovative fusion content combining K-POP, K-Drama, and K-Movie
Negative
  • None.

Insights

KWM's diverse content pipeline and multi-layered monetization strategy position it for significant revenue growth beyond traditional media models.

K Wave Media is executing a sophisticated cross-platform strategy that leverages Korea's cultural momentum while building sustainable revenue streams. Their upcoming content slate balances proven winners with new high-profile projects, most notably backing Park Chan-wook's No Choice starring Lee Byung-hun, which should generate significant global attention.

What's particularly impressive is KWM's evolution beyond traditional media revenue models. Rather than relying solely on broadcast fees and advertising, they're developing an ecosystem approach where each content property spawns multiple monetization channels. By treating IP as the foundation rather than the end product, they're creating extended value through merchandise, NFTs, fan tokens, and localized products tailored to specific markets.

Their distribution strategy shows similar sophistication. Instead of simple content licensing, KWM is leveraging their shareholder network and platform partnerships to control the entire value chain from production through distribution and monetization. This vertical integration approach should significantly improve margins compared to traditional media models.

The most innovative aspect is their fusion content strategy combining K-pop, K-drama, and K-movie elements. This approach creates natural merchandising and music revenue opportunities while building deeper fan engagement. By integrating these popular Korean cultural exports, KWM is essentially creating self-reinforcing content ecosystems where each element drives interest in the others.

Their Nasdaq listing and Times Square promotion featuring Korean film luminaries represents more than just corporate milestone celebration—it strategically positions KWM as the premier publicly-traded vehicle for global investors seeking exposure to the continuing Korean cultural wave phenomenon.

On August 14th, 11 am EST, Nasdaq’s Tower in Times Square will play K Wave Media’s listing-related greetings and congratulatory comments from Korea’s most prominent and internationally recognized figures in the media and the entertainment industry, including director Bong Joon Ho, Park Chan Wook, and actor Lee Byung Hun.

NEW YORK and SEOUL, Korea, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Nasdaq-listed K Wave Media (KWM) has announced its 2025 second-half premiere lineup, showcasing both its achievements in core content production and its strategy to expand a global revenue model centered on intellectual property (IP).

In the first half of this year, the company achieved significant milestones with Trigger, which ranked No. 1 in Netflix’s global opening rankings; Mary Kills People, which reached No. 1 in domestic TV buzz rankings immediately after airing on MBC; and AEMA, set for worldwide release in 190 countries on August 18. The upcoming second half will see the release of large-scale projects across various genres and platforms, including If We Were, Project Shin Sajang, and The Season of You and Me. Notably, KWM has invested as a major backer in No Choice, a film directed by Park Chan-wook and starring Lee Byung-hun, which is slated for release in September, drawing attention from global movie fans and investors alike.

KWM is focusing on diversifying revenue streams by expanding IP-based businesses beyond the traditional advertising and broadcasting revenue structure of the drama industry. Leveraging the worlds and characters of each work, the company is building a long-term cash flow model through merchandise (MD), NFTs, fan token issuance, and localized products for overseas markets.

On the distribution side, KWM plans to utilize its global shareholder network and platform partnerships to execute the entire production-to-distribution-to-monetization process on a global scale. This approach aims to go beyond simple licensing exports, maximizing revenue across multiple channels including OTT, theaters, streaming platforms, and merchandise sales.

The company is also developing fusion long-form content combining K-POP, K-Drama, and K-Movie. These works will integrate music organically into the narrative, be distributed globally via Netflix, and generate secondary revenue through OST streaming, album sales, concerts, and fan merchandise. This strategy expands the fandom business ecosystem from mere viewing to active fan ownership, participation, and consumption.

In particular, on August 14, a congratulatory advertisement marking K Wave Media’s listing will be broadcast on the Nasdaq Tower in New York’s Times Square. The event will feature video messages from world-renowned Korean filmmakers Bong Joon-ho and Park Chan-wook, as well as actor Lee Byung-hun, highlighting KWM’s brand vision and global ambitions to investors and fans worldwide.

A KWM representative commented, “Our second-half lineup is designed to target both global audiences and fandoms across genres, platforms, and markets. We aim to organically integrate content, IP, distribution, and fandom, creating a next-generation global media-tech financial platform where a single work generates multi-layered revenue streams.”

About K-Wave Media (NASDAQ: KWM)

K Wave Media is a global content, entertainment, and Bitcoin treasury conglomerate listed on the Nasdaq. Formed through the integration of top-tier content investors, production studios, and merchandising firms, KWM spans the full value chain of IP development, media production, distribution, and monetization.

With a strong focus on creator empowerment and blockchain integration, KWM delivers unique customer experiences to a global audience. The company is redefining the intersection of entertainment, technology, and finance by building an ecosystem that supports decentralized ownership, real-time creator monetization, and crypto-native engagement.

K Wave Media is pioneering a Bitcoin-backed corporate treasury model while leveraging the global influence of Korean entertainment. Through strategic capital allocation into Bitcoin, original content, and consumer brands, KWM is redefining what a culturally driven, investor-aligned public company can be.

Forward-Looking Statements:

This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. The Company's actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including market conditions, regulatory developments, and the Company's ability to successfully integrate the acquired business. The reports filed by the Company with the Securities and Exchange Commission discuss these and other important factors and risks that may affect the Company's business, results of operations and financial conditions. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

Media Contact:

Evan Sneider: esneider@redroosterpr.com
Investor Relations: IR@kwavemedia.com


FAQ

What are K Wave Media's (KWM) major content releases for late 2025?

KWM's upcoming releases include If We Were, Project Shin Sajang, The Season of You and Me, and the film No Choice directed by Park Chan-wook.

How is KWM expanding its revenue streams beyond traditional broadcasting?

KWM is diversifying through merchandise (MD), NFTs, fan tokens, and localized products for international markets, while also leveraging global distribution across OTT platforms, theaters, and streaming services.

What is KWM's new content strategy for global markets?

KWM is developing fusion long-form content that combines K-POP, K-Drama, and K-Movie elements, to be distributed globally via Netflix, generating revenue through streaming, albums, concerts, and merchandise.

When will K Wave Media's Nasdaq listing celebration take place?

The celebration will take place on August 14, 2025, at 11 am EST at Nasdaq's Tower in Times Square, featuring messages from Korean filmmakers Bong Joon-ho, Park Chan-wook, and actor Lee Byung-hun.

What are KWM's recent successful releases?

KWM's recent successes include Trigger (ranked #1 on Netflix globally), Mary Kills People (#1 in domestic TV buzz rankings), and AEMA (scheduled for release in 190 countries).
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