Lamar Advertising Company Names Ross Reilly President of Outdoor Division
Rhea-AI Summary
Lamar Advertising Company (Nasdaq: LAMR) named Ross Reilly President of its Outdoor Division, effective January 1, 2026. In the role he will oversee Lamar’s billboard display business including national sales, programmatic and operations.
Mr. Reilly, 40, has been Vice President of Mergers and Acquisitions and Special Projects since 2019 and has closed more than $1.5 billion in out‑of‑home asset acquisitions. He led Lamar’s programmatic sales strategy and its investment in Vistar Media, and previously managed Lamar markets in Baton Rouge and New Orleans. He also serves on the board of REV Broadband.
Positive
- Appointment effective January 1, 2026
- Closed more than $1.5 billion in acquisitions since 2019
- Led Lamar’s programmatic sales strategy and investment in Vistar Media
- Will oversee national sales, programmatic and operations for the Outdoor Division
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, LAMR declined 1.24%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
LAMR was down 0.64% pre-news while peers were mixed: GLPI +0.11%, SBAC -0.51%, WY -0.97%, IRM -2.70%, DLR -2.26%, suggesting a stock-specific setup rather than a uniform REIT move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 11 | Dividend declaration | Positive | -0.9% | Quarterly and special cash dividends totaling $1.80 per share announced. |
| Nov 10 | Conference appearance | Neutral | -1.1% | CEO scheduled for Q&A session at Wells Fargo TMT conference. |
| Nov 06 | Earnings results | Positive | +1.3% | Q3 2025 revenue and income growth with strong liquidity and financings. |
| Oct 06 | Earnings guidance | Neutral | -0.6% | Announcement of timing and call details for Q3 2025 results release. |
| Sep 25 | Debt refinancing | Positive | +0.8% | Completion of $1.1B refinancing to extend maturities and boost liquidity. |
Recent news with clear financial implications (earnings, refinancing) has seen generally positive price alignment, while dividend and neutral event headlines have coincided with mild pullbacks.
Over the past few months, Lamar reported solid Q3 2025 results on Nov 6 with higher net revenues and net income, and the stock rose 1.25%. A refinancing announcement on Sep 25 involving $1.1 billion in transactions also saw a positive reaction of 0.85%. By contrast, a dividend declaration on Dec 11 and scheduling/appearance announcements in October–November each saw modest declines. Today’s management appointment fits more with informational, strategic news than with the large capital or earnings events that previously moved the stock more clearly.
Market Pulse Summary
This announcement highlights a leadership transition in Lamar’s Outdoor Division, placing oversight of billboard displays and programmatic initiatives with an executive who has led more than $1.5 billion in acquisitions since 2019. In recent months, the company reported higher Q3 2025 revenues and completed $1.1 billion in refinancing while also declaring a regular and special dividend. Investors may watch for how this leadership change influences acquisition strategy, programmatic growth, and subsequent earnings or regulatory disclosures.
Key Terms
programmatic technical
AI-generated analysis. Not financial advice.
BATON ROUGE, La., Dec. 19, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announced today that Ross Reilly has been appointed President of its Outdoor Division effective January 1, 2026.
In his new role, Mr. Reilly will oversee Lamar’s billboard display business, including its national sales, programmatic and operations efforts.
Mr. Reilly, 40, has been serving as Lamar’s Vice President of Mergers and Acquisitions and Special Projects since 2019, where he has closed more than
Previously, Mr. Reilly served as vice president and general manager of Lamar’s Baton Rouge market, and he began his career with the company in 2015 by managing leasing and development in Lamar’s New Orleans market.
“With his breadth of experience across the organization, the connections that he has established across the industry and his insight into the changing media landscape, Ross is the right leader for our largest operating division,” Lamar chief executive officer Sean Reilly said.
Prior to joining Lamar, Ross Reilly co-founded and served as chief operating officer of one of the Gulf Coast’s largest solar contractors. He currently serves on the board of directors of REV Broadband, a privately-owned, fiber-based telecommunications provider.
“I’m grateful for the confidence that the company has shown in me and eager to continue contributing to our shared success,” Ross Reilly said.
Forward-Looking Statements
This press release contains “forward-looking statements” concerning Lamar Advertising Company’s goals, beliefs, expectations, strategies, objectives, plans, future operating results and underlying assumptions and other statements that are not necessarily based on historical facts. Actual results may differ materially from those indicated in our forward-looking statements as a result of various factors, including those factors set forth in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, as supplemented by any risk factors contained in our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K. We undertake no obligation to update the information contained in this press release to reflect subsequently occurring events or circumstances.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home
inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays.
Company Contact:
Buster Kantrow
Director of Investor Relations
Lamar Advertising Company
(225) 926-1000
bkantrow@lamar.com
FAQ
When does Ross Reilly become President of Lamar’s Outdoor Division (LAMR)?
What responsibilities will Ross Reilly have as Outdoor Division President of LAMR?
What M&A experience does Ross Reilly bring to Lamar (LAMR)?
How has Ross Reilly contributed to Lamar’s programmatic efforts at LAMR?
What prior roles did Ross Reilly hold at Lamar before becoming Outdoor Division President of LAMR?
