Liberty Global Signs Strategic Partnership with Sierra to Rollout AI-Powered Customer Experiences Across Telecoms Businesses
Liberty Global will roll out Sierra’s conversational AI across about 80 million European connections under a three-year framework partnership.
Rhea-AI Summary
Liberty Global (LBTYA) has signed a three-year strategic partnership with conversational AI platform Sierra to deploy AI-powered customer experiences across its telecoms businesses, announced Sept. 23, 2026.
The framework agreement standardizes how Liberty Global operating companies roll out Sierra’s AI agents across chat, voice and text channels, initially focusing on routine interactions so customer-care teams can devote more time to complex cases. Deployment has begun and will be phased across approximately 80 million fixed and mobile connections in Europe, with use cases tailored to each market and brand.
Liberty Telecom generates aggregate revenue of $22 billion, while Liberty Growth manages a portfolio valued at $3.4 billion. Sierra, valued at $15 billion in May 2026, reports over $100 million in ARR within seven quarters and is used by more than 40% of the top 50 Fortune 500 companies and one in three leading banks.
Positive
- Three-year framework partnership with Sierra to deploy AI agents across Liberty Global operating companies
- Planned phased rollout across approximately 80 million fixed and mobile connections in Europe
- Liberty Telecom scale with aggregate revenue of $22 billion supports group-wide AI deployment
- Sierra platform backed by $15 billion valuation and over $100 million ARR in seven quarters
Negative
- None.
Key Figures
- Partnership term
- 3 years
- Strategic partnership with Sierra
- Connections covered
- approximately 80m fixed and mobile connections
- Europe; phased deployment, with implementation already started
Key Terms
arr financial
forward-looking statements regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Framework agreement underpins phased deployment across Liberty Global operating companies
- AI-powered customer interactions will create simpler, faster and more effective customer journeys allowing care teams to focus on more complex tasks
DENVER and LONDON, Sept. 23, 2026 (GLOBE NEWSWIRE) --
Liberty Global today announced a three-year strategic partnership with Sierra, a conversational AI platform that is redefining how businesses interact with their customers, to support the rollout of its technology across Liberty Global operating companies. Liberty Global is accelerating the use of AI across its businesses to make customer interactions easier, more intuitive and more effective.
The framework partnership agreement provides Liberty Global’s businesses with a common approach to deploy AI agents capable of engaging customers in natural language, across chat, voice and text.
By enabling AI agents to handle routine and increasingly complex interactions, the partnership will also allow customer-care teams to focus more of their time on situations requiring human judgement and deep expertise.
Liberty Global will deploy Sierra across its approximately 80m fixed and mobile connections in Europe through a phased programme, with implementation already started and the use cases and channel mix tailored to the requirements of individual markets, brands and customers.
Founded by Bret Taylor, former Co-CEO of Salesforce and Chairman of OpenAI, and Clay Bavor, former Google executive, Sierra has emerged as the leading company in the customer experience AI space. The company was valued at
Mike Fries, Liberty Global Chairman and CEO, said: "Sierra has built a game-changing platform that we are excited to deploy across our footprint. By combining Sierra’s technology and deployment expertise with the deep knowledge of our local teams, we will deliver better customer experience across our group by making customer journeys simpler, faster and more effective.”
Bret Taylor, Sierra CEO and Co-Founder, said: “We’re excited to partner with Liberty Global — a pioneer in applied AI and a telecommunications leader with significant scale, expertise and a deep understanding of European customers. This partnership is a strong vote of confidence in Sierra’s ability to improve customer experiences, reduce the burden on support teams and grow revenue. We look forward to working with Mike and the team as we roll out agents across Liberty Global’s companies.”
ABOUT LIBERTY GLOBAL
Liberty Global Ltd. (Nasdaq: LBTYA, LBTYB, LBTYK) delivers long-term shareholder value through the strategic management of two complementary platforms: Liberty Telecom and Liberty Growth.
Liberty Telecom is a world leader in converged broadband, video and mobile communications, providing approximately 80 million fixed and mobile connections across Europe through advanced fiber and 5G networks that empower customers and strengthen national economies. The business generates aggregate revenue of
Liberty Growth invests in scalable businesses across the technology, media, sports and infrastructure sectors, with a portfolio of roughly 70 companies and funds valued at
Together, these platforms reflect Liberty Global’s focus on operating, enabling and investing in businesses with strong strategic fit and the potential to deliver sustainable long-term returns.
*As independently valued as of December 31, 2025.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to business strategies, future growth prospects; valuation expectations and other information and statements that are not historical fact. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. These risks and uncertainties include events that are outside of Liberty Global’s control. These forward-looking statements speak only as of the date of this release. Liberty Global expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
ABOUT SIERRA
Sierra is the leading conversational AI platform, helping businesses create better customer experiences and stronger business outcomes with AI. Launched in February 2024, Sierra has become one of the fastest growing enterprise software companies of all time — reaching over
Investor Relations Michael Bishop +44 20 8483 6246 Corporate Communications Pádraig McGarrigle +44 7474 736967 mediarelations@libertyglobal.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How will the Sierra AI deployment be implemented across Liberty Global’s businesses?
Liberty Global will deploy Sierra through a phased programme across its approximately 80 million fixed and mobile connections in Europe. Implementation has already started, and the company said the mix of use cases and channels will be tailored to each market, brand and customer base, with AI agents initially handling routine and increasingly complex interactions.
What are Liberty Global’s main business platforms and their financial scale?
Liberty Global operates two complementary platforms. Liberty Telecom provides about 80 million fixed and mobile connections across Europe and generates $22 billion in aggregate revenue, including approximately $18 billion from nonconsolidated joint ventures and $4 billion from consolidated operations. Liberty Growth invests in roughly 70 companies and funds with a portfolio valued at $3.4 billion, independently valued as of December 31, 2025.
What performance and customer base metrics does Sierra disclose in this announcement?
Sierra reports a valuation of $15 billion from its May 2026 funding round and states that it reached over $100 million in annual recurring revenue in seven quarters after its February 2024 launch. The platform is used by more than 40% of the top 50 Fortune 500 companies and by one in three leading banks, supporting billions of customer interactions across sectors including financial services, retail, telecommunications and healthcare.
What benefits do Liberty Global and Sierra highlight for customer-care teams?
The companies state that Sierra’s AI agents will handle routine and increasingly complex interactions, which is expected to make customer journeys simpler, faster and more effective. Liberty Global said this should free customer-care teams to focus more time on situations that require human judgement and deep expertise, while Sierra describes the partnership as a way to reduce the burden on support teams and improve customer experiences.