Lucid Joins Forces with Academy Award Nominees Timothée Chalamet and Director James Mangold in Exhilarating New Brand Story
Lucid Motors (NASDAQ:LCID) has launched a new creative campaign titled "Driven" featuring Academy Award-nominated actor Timothée Chalamet as its first-ever global brand ambassador in a multi-year partnership. The campaign, directed by acclaimed filmmaker James Mangold, showcases the all-electric Lucid Gravity SUV in an action-packed narrative.
The cinematic advertisement follows Chalamet and actress Larsen Thompson in a desert adventure, highlighting the Gravity's capabilities as a three-row SUV combining sports car performance with extended range. The campaign will be available in multiple formats, including a two-minute director's cut, and features professional driver Tanner Foust performing stunts.
Lucid Motors (NASDAQ:LCID) ha lanciato una nuova campagna creativa intitolata "Driven", con l'attore candidato all'Oscar Timothée Chalamet come primo ambasciatore globale del marchio in una partnership pluriennale. La campagna, diretta dal celebre regista James Mangold, mette in scena il SUV totalmente elettrico Lucid Gravity in una narrazione d'azione.
Lo spot cinematografico segue Chalamet e l'attrice Larsen Thompson in un'avventura nel deserto, mettendo in risalto le caratteristiche del Gravity come SUV a tre file che unisce prestazioni da auto sportiva a un'autonomia estesa. La campagna sarà disponibile in più formati, incluso un director's cut di due minuti, e vede il pilota professionista Tanner Foust eseguire le acrobazie.
Lucid Motors (NASDAQ:LCID) ha estrenado una nueva campaña creativa titulada "Driven", con el actor nominado al Oscar Timothée Chalamet como su primer embajador global de marca en una alianza multianual. La campaña, dirigida por el aclamado cineasta James Mangold, presenta el SUV totalmente eléctrico Lucid Gravity en una narración de acción.
El anuncio cinematográfico sigue a Chalamet y a la actriz Larsen Thompson en una aventura en el desierto, destacando las capacidades del Gravity como SUV de tres filas que combina el rendimiento de un deportivo con gran autonomía. La campaña estará disponible en varios formatos, incluido un corte del director de dos minutos, y cuenta con el piloto profesional Tanner Foust realizando las acrobacias.
Lucid Motors (NASDAQ:LCID)는 새로운 크리에이티브 캠페인 "Driven"을 선보였으며, 아카데미상 후보에 오른 배우 Timothée Chalamet을 다년간의 파트너십으로 브랜드의 첫 글로벌 앰배서더로 기용했습니다. 이 캠페인은 유명 감독 James Mangold가 연출했으며, 전기 SUV Lucid Gravity를 액션 중심의 서사로 보여줍니다.
영화 같은 광고는 Chalamet과 배우 Larsen Thompson이 사막에서 펼치는 모험을 따라가며, 스포츠카 성능과 장거리 주행을 겸비한 3열 SUV로서 Gravity의 능력을 강조합니다. 이 캠페인은 2분 분량의 감독판을 포함해 여러 형식으로 공개되며, 전문 드라이버 Tanner Foust가 스턴트를 수행합니다.
Lucid Motors (NASDAQ:LCID) a lancé une nouvelle campagne créative intitulée "Driven", avec l'acteur nommé aux Oscars Timothée Chalamet comme premier ambassadeur mondial de la marque dans le cadre d'un partenariat pluriannuel. La campagne, réalisée par le cinéaste acclamé James Mangold, met en scène le SUV entièrement électrique Lucid Gravity dans une narration pleine d'action.
La publicité cinématographique suit Chalamet et l'actrice Larsen Thompson dans une aventure dans le désert, soulignant les atouts du Gravity en tant que SUV trois rangées alliant performances de voiture de sport et grande autonomie. La campagne sera diffusée en plusieurs formats, dont un montage du réalisateur de deux minutes, et met en vedette le pilote professionnel Tanner Foust pour les cascades.
Lucid Motors (NASDAQ:LCID) hat eine neue kreative Kampagne mit dem Titel "Driven" gestartet und den Oscar-nominierten Schauspieler Timothée Chalamet als ersten globalen Markenbotschafter in einer mehrjährigen Partnerschaft vorgestellt. Die Kampagne, inszeniert vom gefeierten Filmemacher James Mangold, zeigt den vollelektrischen Lucid Gravity SUV in einer actionreichen Erzählung.
Der kinoreife Spot begleitet Chalamet und die Schauspielerin Larsen Thompson auf einem Wüstenabenteuer und hebt die Fähigkeiten des Gravity als dreireihigen SUV hervor, der Sportwagen-Performance mit großer Reichweite verbindet. Die Kampagne wird in mehreren Formaten verfügbar sein, darunter ein zweiminütiger Director's Cut, und enthält Stunts des Profifahrers Tanner Foust.
- None.
- None.
New Lucid Gravity campaign, the first from a multi-year partnership with Chalamet as global brand ambassador, debuts today
The new campaign for Lucid Gravity marks the beginning of the brand's multi-year partnership with Chalamet, and can be experienced in 30-second, 60-second, and an extended two-minute director's cut format. As the first-ever global ambassador for the brand, Chalamet will be featured in upcoming campaigns, creative content, and more.
The brand story follows the journey of Chalamet, as The Groom, and his new bride, portrayed by Larsen Thompson, as they embark on a mission to "see the world." When their motorcycle breaks down on a dusty desert road, the duo sneaks into a remote government facility, hijacks a clandestine supercar, and rides on towards the horizon. The campaign positions Lucid Gravity not merely as a vehicle, but as a miraculous discovery – a car with such an unprecedented combination of space, speed, and range that the only explanation is that it's not of this world.
The two-minute director's cut brings together a shared vision between Mangold and Lucid as the two push the boundaries of traditional partnerships to create a visual experience that both inspires and celebrates innovation. Complementing the award-winning talent in front of and behind the camera, Lucid's story pairs a vehicle of unmatched versatility with stunt driving from Tanner Foust, a well-known professional driver. The story also features a unique arrangement of "Burning" by Yeah Yeah Yeahs.
"This campaign marks an exciting step into a new kind of storytelling for Lucid," said Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. "Bringing together Timothée and James gave us an incredible opportunity to explore how cinematic craft can bring Lucid Gravity to life. James' vision captures its versatility, performance, and handling in ways that invite people to experience the brand differently; through story, not just specification."
The Lucid Gravity also features prominently in the spot, highlighting an all-electric SUV that offers an unprecedented combination of versatility, performance, design, and all-around capability. With the versatility of a sophisticated three-row SUV, Lucid Gravity has the performance of a sports car, and the range to take up to seven passengers and their luggage virtually anywhere.1 This makes it the ideal traveling companion for those seeking to explore the world.
Chalamet has been nominated for two Academy Awards and recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by Mangold. Later this year he will star in Marty Supreme, directed by Josh Safdie and next year he will be starring in Dune: Part Three, directed by Denis Villeneuve.
About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in
1 EPA est. range rating for Lucid Gravity Grand Touring when equipped with 20"F/21"R wheels and configured as 3-row, 7-seat vehicle is 437 miles. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.
Investor Relations Contact
investor@lucidmotors.com
Media Contacts
media@lucidmotors.com
lucid@smallgirlspr.com
Trademarks
This communication contains trademarks, service marks, trade names and copyrights of Lucid Group, Inc. and its subsidiaries and other companies, which are the property of their respective owners.
View original content to download multimedia:https://www.prnewswire.com/news-releases/lucid-joins-forces-with-academy-award-nominees-timothee-chalamet-and-director-james-mangold-in-exhilarating-new-brand-story-302545814.html
SOURCE Lucid Group
FAQ
Who is the new brand ambassador for Lucid Motors (NASDAQ:LCID)?
What is the new Lucid Motors campaign about?
What are the key features of the Lucid Gravity SUV?
Who directed the new Lucid Motors (LCID) commercial?
What formats will the Lucid Motors 'Driven' campaign be available in?
