loanDepot Launches "Home Means Everything" Campaign, Highlighting Transformational Customer Stories in Their Own Voices

Celebrates the company’s impact as a lifetime partner to its customers

IRVINE, Calif.--(BUSINESS WIRE)-- loanDepot, Inc. (“LDI” or “Company”) (NYSE: LDI), a leading provider of products and services that power the homeownership journey, has launched its new “Home Means Everything” brand campaign, sharing transformational stories from the company’s customers in their own voices.

“At loanDepot, we have always known that home is more than a place—it means everything,” said loanDepot Chief Marketing Officer Alec Hanson. “The Home Means Everything campaign captures the heart of what we do, highlighting the transformational stories that remind us why homeownership is so meaningful. These are stories of empowerment, lives changed, and dreams realized—made possible through the hard work and dedication of everyone at loanDepot.”

Rooted in loanDepot’s commitment to empowering homeowners and aspiring buyers, Home Means Everything underscores the dedication of loanDepot’s teams in helping customers achieve their financial and homeownership goals. The campaign features real customer stories shared across various platforms, including owned and paid social media, Connected TV, and YouTube. Each mid-form video is supported by a dedicated landing page where users can dive deeper into the story, explore educational resources to support their goals, and connect with loanDepot’s team.

“Through this campaign, we aim to inspire families who may feel that homeownership or achieving financial wellness is out of reach, showing them that options do exist—and we’re here to help,” added Hanson. “From sales to servicing, our team is here to support our customers at every step of their journey.”

The first story in this series introduces a U.S. Navy Veteran and his wife, two inspiring customers who share how loanDepot helped them navigate the homeownership process and transform their lives. Click HERE to explore their story.

About loanDepot

At loanDepot (NYSE: LDI), we know home means everything. That’s why we are on a mission to support homeowners with a suite of products and services that fuel the American Dream. Our portfolio of digital-first home purchase, home refinance and home equity lending products make homeownership more accessible, achievable, and rewarding, especially for the increasingly diverse communities of first-time homebuyers we serve. Headquartered in Southern California with local market offices nationwide, loanDepot and its sister real estate and home services company, mellohome, are dedicated to helping customers put down roots and bring dreams to life – all while building stronger communities and a better tomorrow.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241217492160/en/

Media Contact:

Jonathan Fine

VP, Public Relations

(781) 248-3963

jfine@loandepot.com

Source: loanDepot, Inc.