Leslie's (NASDAQ: LESL) has revamped its Pool Perks Rewards Program by introducing new loyalty tiers. The program offers three membership levels with increasing benefits: Perks, Perks Elite, and Perks MVP. All members earn points per dollar spent, qualify for free shipping, and access local member events. Basic Perks members earn $1 for every 50 points, Elite members earn $1 for every 33 points plus a 25% float discount, and MVP members earn $1 for every 20 points plus a 50% float discount. The initiative aligns with Leslie's focus on customer centricity and convenience, aiming to enhance pool owners' experience while attracting new customers to the brand.
Leslie's (NASDAQ: LESL) ha rinnovato il suo Programma Fedeltà Pool Perks introducendo nuovi livelli di membership. Il programma offre tre livelli di iscrizione con benefici crescenti: Perks, Perks Elite e Perks MVP. Tutti i membri guadagnano punti per ogni dollaro speso, hanno diritto alla spedizione gratuita e possono partecipare a eventi locali riservati ai membri. I membri Basic Perks guadagnano 1$ ogni 50 punti, i membri Elite guadagnano 1$ ogni 33 punti più uno sconto del 25% sui galleggianti, mentre i membri MVP guadagnano 1$ ogni 20 punti più uno sconto del 50% sui galleggianti. Questa iniziativa è in linea con l'attenzione di Leslie's verso il cliente e la comodità, con l'obiettivo di migliorare l'esperienza dei proprietari di piscine e attrarre nuovi clienti al marchio.
Leslie's (NASDAQ: LESL) ha renovado su Programa de Recompensas Pool Perks introduciendo nuevos niveles de lealtad. El programa ofrece tres niveles de membresía con beneficios crecientes: Perks, Perks Elite y Perks MVP. Todos los miembros acumulan puntos por cada dólar gastado, califican para envío gratuito y tienen acceso a eventos locales para miembros. Los miembros Básicos Perks ganan 1$ por cada 50 puntos, los miembros Elite ganan 1$ por cada 33 puntos más un 25% de descuento en flotadores, y los miembros MVP ganan 1$ por cada 20 puntos más un 50% de descuento en flotadores. Esta iniciativa está alineada con el enfoque de Leslie's en la centralidad del cliente y la conveniencia, buscando mejorar la experiencia de los propietarios de piscinas y atraer nuevos clientes a la marca.
Leslie's(NASDAQ: LESL)는 새로운 로열티 등급을 도입하여 Pool Perks 리워드 프로그램을 개편했습니다. 이 프로그램은 혜택이 점차 증가하는 세 가지 회원 등급인 Perks, Perks Elite, Perks MVP를 제공합니다. 모든 회원은 지출한 달러당 포인트를 적립하며, 무료 배송 혜택과 지역 회원 이벤트 참여 기회를 누릴 수 있습니다. 기본 Perks 회원은 50포인트당 1달러를 적립하고, Elite 회원은 33포인트당 1달러와 25% 플로트 할인 혜택을 받으며, MVP 회원은 20포인트당 1달러와 50% 플로트 할인 혜택을 받습니다. 이 프로그램은 고객 중심과 편의성을 중시하는 Leslie's의 방향성과 일치하며, 수영장 소유자의 경험을 향상시키고 브랜드에 새로운 고객을 유치하는 것을 목표로 합니다.
Leslie's (NASDAQ : LESL) a repensé son programme de récompenses Pool Perks en introduisant de nouveaux niveaux de fidélité. Le programme propose trois niveaux d'adhésion avec des avantages croissants : Perks, Perks Elite et Perks MVP. Tous les membres gagnent des points pour chaque dollar dépensé, bénéficient de la livraison gratuite et ont accès à des événements locaux réservés aux membres. Les membres Perks de base gagnent 1$ pour 50 points, les membres Elite gagnent 1$ pour 33 points plus une remise de 25% sur les flotteurs, et les membres MVP gagnent 1$ pour 20 points plus une remise de 50% sur les flotteurs. Cette initiative s'inscrit dans la volonté de Leslie's de placer le client au centre et de faciliter son expérience, visant à améliorer celle des propriétaires de piscines tout en attirant de nouveaux clients vers la marque.
Leslie's (NASDAQ: LESL) hat sein Pool Perks Rewards Programm überarbeitet und neue Treuestufen eingeführt. Das Programm bietet drei Mitgliedsstufen mit zunehmenden Vorteilen: Perks, Perks Elite und Perks MVP. Alle Mitglieder sammeln Punkte pro ausgegebenem Dollar, erhalten kostenlosen Versand und Zugang zu lokalen Mitgliederveranstaltungen. Basis-Perks-Mitglieder erhalten 1$ für je 50 Punkte, Elite-Mitglieder 1$ für je 33 Punkte plus 25% Rabatt auf Schwimmhilfen, und MVP-Mitglieder 1$ für je 20 Punkte plus 50% Rabatt auf Schwimmhilfen. Diese Initiative steht im Einklang mit Leslies Fokus auf Kundenzentrierung und Komfort, mit dem Ziel, das Erlebnis von Poolbesitzern zu verbessern und neue Kunden für die Marke zu gewinnen.
Positive
Introduction of tiered rewards system offering better benefits for loyal customers
Free shipping benefit on orders over $75 for Perks and Perks Elite members
Progressive rewards structure with higher earning rates at each tier level
Negative
None.
PHOENIX, May 19, 2025 (GLOBE NEWSWIRE) -- Leslie’s, Inc. (NASDAQ: LESL), the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide, recently launched its refreshed Pool Perks Rewards Program with the introduction of loyalty tiers. This program is making a splash as pool owners dive into summer focused on ensuring their backyard oasis is clean, safe and beautiful for another season of making memories.
“Everything we do at Leslie’s starts with the customer and our industry leading loyalty program is focused on making it easier and more rewarding for residential customers working to keep their pools in pristine condition,” said Jason McDonell, Leslie’s chief executive officer. “Our new tiered Pool Perks Rewards Program is one more way we are delivering against our key pillars of customer centricity and convenience, allowing customers to enhance their pool experience with elevated rewards, including personalized offers that cater to their unique needs. We aim to deliver continuous improvements to enable joy and elevate everyday moments for existing customers while attracting new pool owners to Leslie’s.”
Climbing the Poolside Ladder with Membership Tiers
As part of the Pool Perks Rewards Program, all members earn 1 point per dollar spent, qualified free shipping1 and are eligible for local member events and unique bonuses throughout the year, with benefits building as the customer graduates to higher tiers.
Perks Members receive a $1 reward for every 50 points earned.
Perks Elite Members receive a $5 bonus reward as well as a coupon for 25% off any float2 upon becoming an Elite Member and earn a $1 reward for every 33 points earned.
Perks MVP Members receive a $10 bonus reward as well as a coupon for 50% off any float2 upon becoming an MVP Member and earn a $1 reward for every 20 points earned.
You can dive in and begin earning rewards today by visiting your local Leslie’s store or signing up online at Lesliespool.com.
1Perks and Perks Elite members receive free shipping on orders formore than $75. Additional charges may apply on oversize items and same-day delivery. 2 Must be enrolled in Leslie’s email marketing to receive coupon.
About Leslie’s
Founded in 1963, Leslie’s is the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide. The company serves the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. The company operates an integrated ecosystem of over 1,000 physical locations and a robust digital platform, enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. Its dedicated team of associates, pool and spa care experts, and experienced service technicians are passionate about empowering Leslie’s consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas.
Contact
Elisabeth Eisleben Senior Vice President, Investor & Public Relations Leslie’s, Inc. investorrelations@lesl.com
FAQ
What are the different tiers in Leslie's (LESL) new Pool Perks Rewards Program?
Leslie's new Pool Perks Program has three tiers: Perks (basic), Perks Elite, and Perks MVP. Each tier offers increasing benefits, with all members earning points per dollar spent and free shipping on qualifying orders.
How many points do you need to earn rewards in Leslie's (LESL) Pool Perks Program?
In Leslie's Pool Perks Program, basic members earn $1 for every 50 points, Elite members earn $1 for every 33 points, and MVP members earn $1 for every 20 points spent.
What free shipping benefits does Leslie's (LESL) Pool Perks Program offer?
Perks and Perks Elite members receive free shipping on orders over $75, though additional charges may apply for oversized items and same-day delivery.
What special discounts do Leslie's (LESL) Pool Perks Elite and MVP members receive?
Elite members receive a 25% off float coupon upon reaching Elite status, while MVP members receive a 50% off float coupon upon reaching MVP status. Both require email marketing enrollment.
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