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LG SIGNATURE, the ultra-premium home appliance brand, launches the short film Hide and Seek during Milan Design Week, showcasing a collaboration with Molteni&C.
The film, produced by Muse Factory of Projects, illustrates the harmony between LG SIGNATURE products and Molteni&C's design. It features cutting-edge appliances like the Rollable OLED TV and InstaView™ Fridge, highlighting their innovative technology in a playful narrative.
The screening is from June 7-12 at the Signature Kitchen Suite showroom in Milan. More details are available on the LG SIGNATURE website.
LG SIGNATURE has partnered with award-winning artist John Legend to release a limited-edition wine under his LVE label. The exclusive 2018 Cabernet Sauvignon was unveiled on May 3, 2022, at a private event in Napa Valley, featuring special guests and a performance by Legend. Only 300 bottles were produced, with 50 available at the event and the remainder for LG SIGNATURE VIP customers. The partnership aims to enhance the brand's luxurious image and connect with discerning consumers, showcasing the wine's quality alongside LG SIGNATURE's premium products.
LG Electronics has launched a festive campaign titled Legendary Gift: the SIGNATURE, featuring a holiday song by John Legend and an exclusive e-card. The campaign highlights LG SIGNATURE's premium products, enhancing holiday experiences with a focus on thoughtful giving. The music video, showcasing LG's innovations, has gained over 50 million views in three weeks. Additionally, customizable e-cards allow users to share personalized greetings. The campaign aims to bring joy during the holiday season, as noted by LG's Global Marketing Center head, Lee Jeong-seok.
LG Electronics announced that its co-produced documentary short, Life's Good Film, won the Best Documentary Short at the Indie Short Fest. The film also received accolades from the Dreamachine International Film Festival and the Toronto Independent Film Festival. Created from submissions by 531 filmmakers across 33 countries, it highlights cultural diversity and the message of hope. The film achieved over 240 million impressions and 77 million views on social media. Recognized by international film festivals, it showcases LG's commitment to creative storytelling.
LG Electronics has collaborated with environmental influencer Immy Lucas to produce the short film 'Life's Good: Environment', part of the Life's Good Film Project. Released on October 19, 2021, the four-minute film emphasizes sustainable living through four chapters: Life's Connected, Life's Delicious, Life's Regenerative, and Life's Good When We Learn and Teach Others. The trailer is being showcased on digital billboards in Times Square and Piccadilly Circus, while also featuring on LG's YouTube and Instagram channels.
LG Electronics is expanding its partnership with Italian brand Molteni&C to enhance consumer exposure to its premium LG SIGNATURE lifestyle products. Launched in October 2020, this collaboration will implement various marketing strategies across France and North America. Key initiatives include showcasing LG SIGNATURE OLED TVs in Molteni&C flagship stores and participation in luxury housing projects in Milan. The partnership aims to attract more discerning consumers by promoting the sophisticated design and cutting-edge technology of LG SIGNATURE products.
LG Electronics has revealed its 2021 Life's Good Song, featuring global star Charlie Puth. Part of the Life's Good Music Project, the song is a collaboration with four winners from 36 countries, selected by Puth. The project received 1,092 entries and amassed over 68 million views across social media. The song, promoting hope and positivity, will launch on TikTok on September 6. The performance video will be displayed on LG's billboards in Times Square and Piccadilly Circus. LG, a major consumer electronics innovator, had global sales exceeding USD 56 billion in 2020.
Smart home technologies are proving to benefit older and less tech-savvy consumers, according to the 2021 LG ThinQ® Smart Home Report. The survey of 857 U.S. consumers revealed that 60% of users aged 50-54 reported being "very satisfied" with their smart home products, compared to younger users. Key advantages include energy savings and personalized solutions for diverse lifestyles, along with a unique role in bridging the digital divide. LG's AI-driven ThinQ technology aims to enhance home automation and connectivity.
On May 28, 2021, LG Electronics announced its 2021 Life's Good campaign, featuring the Life's Good Music Project in collaboration with singer Charlie Puth and the Life's Good Film directed by Jackson Tisi. The Music Project invites young creators to submit original compositions based on Puth's song until June 27, awarding winners with OLED TVs and performance opportunities. The Film Project encourages filmmakers to showcase personal interpretations of LG's philosophy. This initiative aims to inspire global youth through creativity and storytelling.
On September 16, 2020, LG SIGNATURE announced a new digital campaign in collaboration with international style icon Olivia Palermo, aimed at engaging millennial consumers. The campaign underscores LG SIGNATURE's philosophy of blending art with technology. Palermo, recognized for her luxurious lifestyle, aligns perfectly with the brand’s image, promoting sophistication and premium living. The LG SIGNATURE product line includes advanced appliances like 8K OLED TVs and innovative refrigerators. This partnership aims to highlight the brand’s commitment to quality and artistry while reaching a wider audience.
