Step Into Panem: SHEIN and Lionsgate Drop The Hunger Games Collection

Rhea-AI Summary

Lionsgate (LION) has partnered with global fashion retailer SHEIN to launch a -edition collection based on The Hunger Games franchise. The collaboration features apparel and accessories priced between $5-$20, incorporating designs inspired by the iconic series.

The collection's release coincides with significant franchise developments, including the recent launch of Suzanne Collins' new novel 'Sunrise on the Reaping' on March 18, 2025, which will be adapted into a film releasing November 20, 2026. The franchise has generated over $3.4 billion in worldwide box office revenue, with the original novels selling more than 100 million copies across 52 languages.

Additionally, Lionsgate announced the upcoming debut of The Hunger Games stage play in London this October, further expanding the franchise's entertainment portfolio.

Positive

• Expansion of revenue streams through merchandising partnership with global retailer SHEIN
• Franchise continues to grow with new book, upcoming movie, and stage play
• Demonstrated franchise strength with $3.4B box office revenue and 100M+ book sales

Negative

• Low-price point merchandise ($5-20) may limit revenue potential from SHEIN collaboration

Pieces include statement outerwear and accessories inspired by the world of "The Hunger Games"

LOS ANGELES, March 31, 2025 /PRNewswire/ -- Today, global fashion and lifestyle online retailer SHEIN,  announced the launch of its The Hunger Games franchise collection in collaboration with Lionsgate. The limited-edition collaboration fuses fashion, fandom and pop culture making it a must-have for any The Hunger Games films fan enthusiast.

The collection includes bold apparel and accessories for both women and men, including elements inspired by the iconic franchise. From Capitol chic to District daring, these extraordinary pieces let fans rebel against the ordinary. Fans can expect vibrant designs, symbolic imagery, and artwork inspired by the world of The Hunger Games. Celebrating the themes of survival, resilience, and revolution, The Hunger Games x SHEIN collection brings fans a fresh way to showcase their love for the series.

"We are excited to collaborate with SHEIN to bring The Hunger Games fans a collection that lets them wear their fandom with pride," said Debbie Olshan, Director, Global Consumer Products at Lionsgate. "This collaboration blends fashion and film, enabling fans to express their connection to the story in a stylish and meaningful way."

The Hunger Games franchise encompasses four critically-acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than $3.4 billion at the worldwide box office. Suzanne Collins' latest Hunger Games novel, the eagerly-anticipated Sunrise on the Reaping, was launched by Scholastic on March 18, 2025 and will be adapted into a major motion picture event to be released by Lionsgate on November 20, 2026. Lionsgate also just announced the October debut of The Hunger Games stage play in London.

The collection is available on SHEIN's website, with prices ranging from USD$5-$20. SHEIN invites customers to share their fun finds on social media by tagging @SHEIN_US with hashtag #TheHungerGamesxSHEIN on all social platforms.

For more information on The Hunger Games x SHEIN collaboration and to explore the collection, please visit:https://us.shein.com/campaigns/thehungergames2025ss?onelink=9/4hfbnd6at83a&requestId=olw-4hwmpua0ahos&url_from=onelink590197771464048693.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

About Lionsgate Global Products & Experiences

Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (Nasdaq: LION), one of the world's leading standalone, pure play, publicly-traded content companies. By leveraging the studios' world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.

The group has announced multiple stage productions (Dirty Dancing, La La Land, Wonder and Nashville for Broadway, and The Hunger Games for London), integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, the United Kingdom, and the Middle East, with the highly anticipated John Wick Experience now open in Las Vegas.

 

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SOURCE SHEIN

FAQ

What is the price range for The Hunger Games x SHEIN collection items?

The collection items are priced between USD $5-$20, available on SHEIN's website.

When will the new Hunger Games movie adaptation release for Lionsgate (LION)?

Lionsgate will release the film adaptation of 'Sunrise on the Reaping' on November 20, 2026.

How much has The Hunger Games franchise generated in box office revenue for LION?

The Hunger Games film franchise has grossed more than $3.4 billion at the worldwide box office.

What new entertainment ventures is Lionsgate (LION) launching for The Hunger Games franchise?

Lionsgate is launching a stage play in London in October 2025 and developing a film adaptation of 'Sunrise on the Reaping' for 2026.