Step Into Panem: SHEIN and Lionsgate Drop The Hunger Games Collection
Lionsgate (LION) has partnered with global fashion retailer SHEIN to launch a -edition collection based on The Hunger Games franchise.
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Lionsgate (LION) has partnered with global fashion retailer SHEIN to launch a -edition collection based on The Hunger Games franchise. The collaboration features apparel and accessories priced between $5-$20, incorporating designs inspired by the iconic series.
The collection's release coincides with significant franchise developments, including the recent launch of Suzanne Collins' new novel 'Sunrise on the Reaping' on March 18, 2025, which will be adapted into a film releasing November 20, 2026. The franchise has generated over $3.4 billion in worldwide box office revenue, with the original novels selling more than 100 million copies across 52 languages.
Additionally, Lionsgate announced the upcoming debut of The Hunger Games stage play in London this October, further expanding the franchise's entertainment portfolio.
Positive
- Expansion of revenue streams through merchandising partnership with global retailer SHEIN
- Franchise continues to grow with new book, upcoming movie, and stage play
- Demonstrated franchise strength with $3.4B box office revenue and 100M+ book sales
Negative
- Low-price point merchandise ($5-20) may limit revenue potential from SHEIN collaboration
Details
News Market Reaction – LION
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Pieces include statement outerwear and accessories inspired by the world of "The Hunger Games"
The collection includes bold apparel and accessories for both women and men, including elements inspired by the iconic franchise. From Capitol chic to District daring, these extraordinary pieces let fans rebel against the ordinary. Fans can expect vibrant designs, symbolic imagery, and artwork inspired by the world of The Hunger Games. Celebrating the themes of survival, resilience, and revolution, The Hunger Games x SHEIN collection brings fans a fresh way to showcase their love for the series.
"We are excited to collaborate with SHEIN to bring The Hunger Games fans a collection that lets them wear their fandom with pride," said Debbie Olshan, Director, Global Consumer Products at Lionsgate. "This collaboration blends fashion and film, enabling fans to express their connection to the story in a stylish and meaningful way."
The Hunger Games franchise encompasses four critically-acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than
The collection is available on SHEIN's website, with prices ranging from
For more information on The Hunger Games x SHEIN collaboration and to explore the collection, please visit:https://us.shein.com/campaigns/thehungergames2025ss?onelink=9/4hfbnd6at83a&requestId=olw-4hwmpua0ahos&url_from=onelink590197771464048693.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in
About Lionsgate Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (Nasdaq: LION), one of the world's leading standalone, pure play, publicly-traded content companies. By leveraging the studios' world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has announced multiple stage productions (Dirty Dancing, La La Land, Wonder and
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SOURCE SHEIN
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