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FORMULA 1® AND FLEXJET ANNOUNCE MULTI-YEAR GLOBAL PARTNERSHIP

Rhea-AI Impact
(Very High)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership

Formula 1 (NASDAQ: FWONA) and Flexjet announced a multi-year global partnership naming Flexjet the Official Private Aviation Supplier of Formula 1. The deal launches ahead of the 2026 British Grand Prix at Silverstone and runs across the global F1 calendar.

Flexjet will provide fleet access and international connectivity for VIPs, executives and teams, use Sustainable Aviation Fuel, offer hospitality and behind-the-scenes access for its fractional Owners, and collaborate with Formula 1 on a joint digital content series.

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AI-generated analysis. How Rhea-AI works. Not financial advice.

Positive

  • None.

Negative

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News Market Reaction – LLYVA

+2.57%
+2.57% News Effect

On the day this news was published, LLYVA gained 2.57%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

What This Means

This announcement adds another multi-year Formula 1 partnership, enhancing LLYVA’s leverage to premi...
Analysis

This announcement adds another multi-year Formula 1 partnership, enhancing LLYVA’s leverage to premium global sponsorships. Prior F1 partnership news averaged about -0.7%; investors may watch whether repeated deals translate into stronger financial performance.

Key Figures

Flexjet fleet size: over 340 private jets F1 annual engagement: 365 days a year
2 metrics
Flexjet fleet size over 340 private jets Global fleet referenced in new F1 partnership
F1 annual engagement 365 days a year Formula 1 described its global engagement schedule

Previous Partnership Reports

1 past event · Latest: Apr 28 (Positive)
Same Type Pattern 1 events
Date Event Sentiment 24h Move Catalyst
Apr 28 F1 partnership deal Positive -0.7% Multi-year Marsh partnership as F1 Official Risk and Insurance Brokering Partner.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Prior Formula 1-related partnership news for LLYVA coincided with a modest negative price reaction despite strategic positioning.

Historical Comparison

-0.7% avg move · In the past, LLYVA’s Formula 1 partnership headlines saw an average move of about -0.7%. Today’s new...
partnership
-0.7%
Average Historical Move partnership

In the past, LLYVA’s Formula 1 partnership headlines saw an average move of about -0.7%. Today’s new Flexjet F1 deal is another strategic tie-up that investors can compare against that pattern.

Regulatory & Risk Context

Short Interest: 1.61%
Short Interest
1.61% of float
0% 15% 30%+
low as of 2026-06-15 Days to cover: 4.02

Short positioning appears relatively low, suggesting limited squeeze potential and a more fundamentals-driven trading profile.

Key Terms

sustainable aviation fuel (saf), fractional aircraft owners
2 terms
sustainable aviation fuel (saf) technical
"flights will be operated using Sustainable Aviation Fuel (SAF)."
Sustainable aviation fuel (SAF) is a drop-in replacement for conventional jet fuel made from non-petroleum sources such as waste oils, plant residues, or specially grown crops and manufactured to work with existing aircraft and fueling systems. It matters to investors because airlines and regulators are pushing to cut aviation’s carbon footprint, creating long-term demand, supply-chain opportunities, and regulatory risks for companies that produce, supply, or fail to adopt SAF—think of it as cleaner fuel that can reshape future revenue and cost structures.
fractional aircraft owners financial
"Flexjet's fractional aircraft Owners will also enjoy exceptional hospitality"
Fractional aircraft owners are individuals or companies that buy a share of an airplane instead of the whole plane, splitting purchase costs, maintenance, hangar fees and flight hours with other owners—similar to a timeshare for a private jet. For investors, this model matters because it creates steady fee income, spreads operating risk, and ties returns to aircraft utilization and resale values, affecting cash flow and asset liabilities.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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  • Flexjet announced as Official Private Aviation Supplier of Formula 1®.
  • Agreement brings together two global brand leaders in a mutual pursuit of performance, precision and extraordinary experiences.
  • Partnership will elevate the travel experience surrounding F1® and unlock unparalleled experiences on the ground and in the air.

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LONDON, July 1, 2026 /PRNewswire/ -- Flexjet and Formula 1® today announce a multi-year partnership, bringing together two leading global brands at the pinnacle of luxury private aviation and motor racing, and naming Flexjet as the Official Private Aviation Supplier of Formula 1®.

Defined by a commitment to performance, precision and extraordinary experiences, the exclusive partnership officially launches ahead of this weekend's FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 at Silverstone, where luxury private aviation leader Flexjet - which operates a global fleet of over 340 ultramodern private jets including one of the world's largest and most refined collection of large cabin aircraft - will elevate the private aviation experience within the sport.

Continuing across the global F1® calendar, the collaboration will showcase Flexjet's effortless and efficient international connectivity via fleet access for VIPs, executives and teams. In addition to Flexjet's inclusive sustainability programme, flights will be operated using Sustainable Aviation Fuel (SAF).

"This is a natural alignment of two worlds in which both luxury aircraft and fast cars require absolute precision and flawless coordination to achieve success," said Kenn Ricci, Chairman of Flexjet. "As we look to the future alongside our partners at LVMH, cementing our longstanding ties with the world of motor racing allows us to deliver unparalleled, ultra-luxury experiences, both on the ground and in the air."

Through the global partnership, Flexjet will leverage Formula 1®'s prodigious worldwide reach and elite audience appeal. Flexjet's fractional aircraft Owners will also enjoy exceptional hospitality and behind-the-scenes experiences at selected global Grand Prix™ race events – as part of the Flexjet Red Label® programme providing curated experiences inside and outside of the cabin.

Flexjet and Formula 1® will furthermore collaborate on a digital content series which celebrates their powerful synergies and shared vision.

Stefano Domenicali, President and CEO of Formula 1® said: "As a global championship we are constantly on the move, engaging with our fans, partners, promoters, and stakeholders all around the world, 365 days a year. Having partners that support us on our mission to deliver the best sport, and an unforgettable show is vital to our ongoing success, so I am delighted to welcome Flexjet as a new Official Supplier. We share a deep passion and commitment to precision and innovation, and a dedication to providing exceptional experiences."

About Flexjet
Flexjet, a global leader in private aviation, first entered the fractional jet ownership market in 1995. Flexjet offers fractional jet ownership and leasing and is the first in the world to be recognised as achieving the Air Charter Safety Foundation's Industry Audit Standard, is the first and only company to be honoured with 26 FAA Diamond Awards for Excellence, upholds an ARG/US Platinum Safety Rating, a 4AIR Bronze Sustainable Rating and is certified at Stage 3 with IS-BAO. Flexjet Technical Services, a fully integrated maintenance and product support infrastructure, has operations in the U.S., Canada and Europe and its primary mission is to support the maintenance of the Flexjet fleet. Red Label by Flexjet, a market differentiator, features an ultra-modern fleet, flight crews assigned to a single aircraft and the LXi Cabin Collection of interiors. The global fleet includes the Embraer Phenom 300, Praetor 500 and 600, Bombardier Challenger 350/3500 and the Gulfstream G450, G500, G650 and G700. Flexjet's helicopter division, which serves the northeastern United States, Florida and the United Kingdom, offers leases, helicopter cards and interchange access for its aircraft Owners. Flexjet owns, operates and maintains its Sikorsky S-76 helicopters, which boast 55,000 hours of safe flying certified by Wyvern and ARG/US. For more details, visit www.flexjet.com or follow us on Instagram @Flexjetllc.

About Formula 1®
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/formula-1-and-flexjet-announce-multi-year-global-partnership-302815808.html

SOURCE Flexjet

FAQ

What did Formula 1 (NASDAQ: FWONA) announce with Flexjet on July 1, 2026?

Formula 1 announced a multi-year global partnership naming Flexjet its Official Private Aviation Supplier. According to Formula 1, the alliance launches ahead of the 2026 British Grand Prix at Silverstone and will support the championship’s year-round global travel and stakeholder engagement needs.

What does the Flexjet and Formula 1 (FWONA) multi-year partnership involve?

The partnership makes Flexjet the Official Private Aviation Supplier to Formula 1 worldwide. According to Flexjet, it will provide international connectivity for VIPs, executives and teams, enhanced hospitality for fractional Owners, and a joint digital content series highlighting shared themes of precision, innovation and luxury experiences.

How will Flexjet support Formula 1 (FWONA) events as Official Private Aviation Supplier?

Flexjet will provide private jet fleet access and connectivity for Formula 1 stakeholders. According to Flexjet, its global fleet of over 340 private jets will support VIPs, executives and teams across the F1 calendar, elevating travel experiences linked to races and related activities worldwide.

What benefits do Flexjet fractional aircraft Owners gain from the Formula 1 (FWONA) partnership?

Flexjet Owners gain access to exceptional hospitality and behind-the-scenes experiences at selected Grand Prix races. According to Flexjet, these privileges form part of its Red Label programme, offering curated, ultra-luxury experiences both in the air and at Formula 1 events around the world.

How is sustainability addressed in the Flexjet and Formula 1 (FWONA) aviation partnership?

Sustainability is supported through Flexjet’s inclusive sustainability program and the use of Sustainable Aviation Fuel. According to Flexjet, flights for this partnership will be operated with SAF, aligning with broader efforts in aviation and global sport to reduce environmental impact where possible.

When does the Flexjet and Formula 1 (FWONA) partnership begin on the race calendar?

The partnership officially begins ahead of the 2026 Formula 1 Pirelli British Grand Prix at Silverstone. According to Formula 1, Flexjet will then continue supporting events across the global F1 calendar, integrating private aviation services with race-weekend hospitality and experiences.