Centro and Lincoln Expand API Integration to Streamline RFP and Quoting Process

Centro and Lincoln Financial (LNC) expanded their API integration on May 7, 2026 to add RFP and quoting data flow between Centro Broker Portal and Lincoln systems.

Rhea-AI Summary

Centro and Lincoln Financial (LNC) expanded their API integration on May 7, 2026 to add RFP and quoting data flow between Centro Broker Portal and Lincoln systems.

The integration automates RFP submissions, eliminates manual rekeying, reduces administrative friction, and aims to accelerate turnaround and improve accuracy for brokers.

Argus May 7 session

-4.47% close to close Open Argus

Details

News Market Reaction – LNC

On May 7, the day this news came out, LNC closed 4.47% below the previous close.

Data tracked by StockTitan Argus for the May 7 session.

Historical Context

5 past events · Latest: May 01

5 events

1. May 01

   Preferred dividend

   24h Move

   -0.7%

   Announcement of quarterly dividend on 9.000% Series D preferred shares.

2. Apr 02

   Earnings timing

   24h Move

   +1.1%

   Notification of Q1 2026 results release and related conference call.

3. Mar 24

   Industry recognition

   24h Move

   +1.2%

   Recognition for leadership in hybrid life/long‑term care planning solutions.

4. Mar 23

   Management appointment

   24h Move

   +2.6%

   Appointment of Todd Lacey as SVP, Head of Institutional Sales.

5. Mar 18

   Ethics award

   24h Move

   -2.2%

   Fifth consecutive World’s Most Ethical Companies® recognition.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

api, rfp, insurtech

3 terms

api technical

"Enhanced API connectivity automates RFP data exchange, reduces manual intervention"

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

rfp technical

"adding RFP (Request for Proposal) to its broker-carrier platform"

A request for proposal (RFP) is a formal document a buyer issues asking suppliers to submit detailed bids for providing specific goods, services, or projects. For investors it matters because winning an RFP can lead to new contracts, predictable revenue and proof a company can compete for large deals, while losing or delayed RFPs can signal pipeline risk — think of it like a competitive job posting or auction for a business opportunity.

insurtech technical

"commented Patrick Sullivan, Vice President of InsurTech Strategy Enablement, Lincoln Financial"

Insurtech is the use of technology to improve and innovate the insurance industry. It involves developing digital tools and platforms that make buying, managing, and claiming insurance easier, faster, and more personalized—similar to how online banking transformed traditional banking services. For investors, insurtech represents an opportunity to support companies that are changing how insurance works and potentially capturing new markets through innovation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Enhanced API connectivity automates RFP data exchange, reduces manual intervention, and creates a more efficient, user-friendly broker experience

CLEVELAND, May 7, 2026 /PRNewswire/ -- Centro Benefits Research (Centro), an ancillary benefits consulting, employee communications and technology firm representing many of the top Brokers in the U.S., today announced the expansion of its API integration with Lincoln Financial (Lincoln), adding RFP (Request for Proposal) to its broker-carrier platform. Building on the successful launch of Lincoln's policy API connection in 2025, this latest integration further streamlines data exchange enhancing the broker experience.

The new integration allows RFP data submitted through the Centro Broker Portal to flow directly to Lincoln, reducing the need for manual entry and minimizing administrative friction. By automating the data exchange, brokers can expect faster turnaround times, improved accuracy, and a more seamless submission process.

"This initiative reflects what's possible when strong partners come together with a shared vision," said Treg Balding, President, Centro Benefits Research. "By working closely with Lincoln, we've been able to leverage technology to streamline processes, reduce manual touchpoints, and deliver a more efficient, connected experience for brokers and their clients."

The integration delivers several key benefits, including automated data transfer from the Centro Broker Portal directly into Lincoln systems, eliminating rekeying and reducing the potential for human error. In addition to accelerating the RFP submission and response process, this solution enhances the broker experience by creating a more streamlined and user-friendly workflow.

"Our continued work with Centro reflects a shared commitment to simplifying the broker experience through smarter, more connected technology," commented Patrick Sullivan, Vice President of InsurTech Strategy Enablement, Lincoln Financial. "By expanding our API integration to include RFP and quoting capabilities, we're helping brokers move faster, reduce administrative burden, and better serve their clients."

This latest expansion highlights Centro's ongoing commitment to modernizing broker-carrier workflows. By continuously integrating leading carriers like Lincoln into its API ecosystem, Centro is enabling brokers to move faster, reduce manual touchpoints, and deliver greater value to clients.

About Centro Benefits Research 

Centro Benefits Research is an ancillary benefits, employee communications and technology consulting firm that enables brokers and carriers to deliver the best possible outcomes for their mutual customers through powerful research, deep industry expertise and the creation of digitally focused platform efficiencies that drive business growth. Centro's mission remains squarely focused on bringing modern technology to a legacy insurance process and helping all stakeholders in the system work more effectively. For information, visit centrobenefitsresearch.com. 

About Lincoln Financial Group

Lincoln Financial helps people to plan, protect and retire with confidence. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of September 30, 2024, the company had $324 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.

Media contacts:

Rachel Pennington, Marketing and Communications, Centro, rachel.pennington@centrobenefits.com

Ty Gowen, Marketing, Lincoln, ty.gowen@lfg.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/centro-and-lincoln-expand-api-integration-to-streamline-rfp-and-quoting-process-302765612.html

SOURCE Centro Benefits Research

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Centro announce with Lincoln Financial (LNC) on May 7, 2026?

They announced an expanded API integration adding RFP and quoting capabilities between systems. According to Centro, the update connects RFP data from the Centro Broker Portal directly into Lincoln to reduce manual entry and streamline broker submissions.

How will the Centro–Lincoln (LNC) API integration affect broker workflows?

It automates RFP data transfer to Lincoln systems, reducing rekeying and human error. According to Centro, brokers should experience faster turnaround, fewer manual steps, and a more seamless submission and quoting workflow through the portal.

Does the Centro integration change how brokers submit RFPs to Lincoln (LNC)?

Yes — RFPs submitted via the Centro Broker Portal flow directly into Lincoln systems without manual reentry. According to Centro, this eliminates duplicate data entry and aims to shorten the submission-to-response cycle for brokers.

What specific benefits does Lincoln (LNC) cite from the expanded API?

Lincoln says the integration helps brokers move faster and reduces administrative burden. According to Lincoln, adding RFP and quoting capabilities supports a more connected, efficient broker experience and lowers potential for human error.

How can brokers access the new RFP and quoting features for Lincoln (LNC)?

Brokers should use the Centro Broker Portal to submit RFPs and receive quotes via the integrated connection. According to Centro, the portal now routes RFP data directly to Lincoln, enabling automated submission and response handling.