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Lincoln Financial Announces Launch of Lincoln WealthProtector℠ IUL, Strengthening Its Elite IUL Portfolio With a New Protection‑Focused Solution

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Key Terms

indexed universal life financial
A type of permanent life insurance that combines a death benefit with a cash account whose growth is tied to the performance of a stock market index but protected from direct losses by caps and minimums. Think of it as a savings plan linked to the market with guardrails: it can offer tax-advantaged growth and flexible payments, so investors use it for long-term wealth transfer, estate planning or retirement income, but returns, fees and limits affect outcomes.
iul financial
Indexed Universal Life (IUL) is a type of permanent life insurance that combines a death benefit with a cash-value account whose growth is linked to the performance of a market index, but the policy does not directly own the index. Think of it as a savings account with a safety net: it can earn higher interest when markets rise, often with a cap on gains and a floor that limits losses. Investors care because IULs offer tax-advantaged, flexible premiums and potential upside tied to market performance while protecting principal to a degree, but they also carry fees, caps, and complexity that affect returns.
extended no-lapse rider (enlr ii) financial
An extended no-lapse rider (ENLR II) is an add-on to a life insurance policy that guarantees the policy will not terminate as long as the insured pays specified minimum premiums or the policy meets certain crediting assumptions. Think of it as a safety net that keeps coverage active even if the policy’s cash value dips, protecting the death benefit from accidental cancellation. Investors watch these riders because they change insurers’ long-term liabilities, cash flow predictability, and surrender behavior, which affect reserve needs and profitability.
indexed accounts financial
Indexed accounts are investment accounts set up to mirror a market index by holding the same or similar mix of securities in similar proportions, so the account rises and falls with that index. They matter to investors because they provide low-cost, broad exposure—like buying a ready-made basket of stocks—helping diversify risk, match overall market returns, and avoid relying on individual stock picking to succeed.
living benefit financial
A living benefit is a feature in life insurance or annuity contracts that lets the policyholder access some or all of the policy’s value while still alive—typically if they face a serious illness, chronic care needs, or need guaranteed income. For investors, living benefits change how attractive a product is to buyers and how much risk the issuer must hold, because they raise potential payouts and pricing, like a warranty that makes a product more appealing but also more costly for the seller.
chronic and terminal illness riders financial
Chronic and terminal illness riders are optional add-ons to life or long-term care insurance that let policyholders receive part of their future benefit early if they develop a long-lasting disabling condition or a medically confirmed terminal illness. Think of them as a cash advance on an insurance payout for severe health needs; for investors, these riders change how much insurers may have to pay, affect reserve and capital requirements, and influence product sales, pricing and profitability.
caps and participation rates financial
Caps are preset limits on the maximum return an investor can receive from a structured product or derivative, like a roof that stops gains beyond a certain level; participation rates are the percentage of the underlying asset’s upside that the investor actually captures, like owning a fraction of each dollar of gain. Together they determine the product’s payoff profile and trade off potential upside for features such as lower cost, income or downside protection, so investors must weigh how much growth they’ll realistically share in versus what they give up.

New product debuts alongside enhancements to Lincoln’s existing IUL products

RADNOR, Pa.--(BUSINESS WIRE)-- Lincoln Financial (NYSE: LNC) today announced the launch of Lincoln WealthProtector Indexed Universal Life, a new protection‑focused indexed universal life (IUL) insurance product designed to help clients safeguard their families and build long‑term financial security. Lincoln WealthProtector℠ IUL, issued by The Lincoln National Life Insurance Company, is the newest addition to Lincoln’s Elite IUL Portfolio.

LIMRA recently reported that IUL represented 25% of total U.S. life insurance sales in the first three quarters of 2025, underscoring rising demand for protection solutions that also offer market-linked growth potential.¹

“A recent Lincoln study found that 62% of consumers want an equal mix of growth and protection when choosing an investment or insurance product,” said Darrel Tedrow, SVP, Head of Life Solutions at Lincoln Financial.² “With WealthProtector℠ IUL, we’re meeting this need by offering financial professionals and their clients a solution built for protection, flexibility, and long‑term value.”

Built for protection, designed for life.

WealthProtector℠ IUL offers a protection‑first design, customizable guarantees, and simplified indexed account options, giving financial professionals a modern solution built for today’s market conditions. Features include:

  • Flexibility to customize the guarantee up to age 100 through a new optional Extended No-Lapse Rider (ENLR II)
  • Policy designed for long‑term performance including our new suite of indexed accounts and a new guaranteed Policy Value Bonus designed for legacy planning
  • Competitive living benefit options through newly enhanced chronic and terminal illness riders

“Alongside today’s product release, Lincoln is making additional enhancements throughout 2026 to strengthen its full portfolio of IUL products and deliver a great experience for new and existing customers,” said Jared Nepa, SVP, Head of Insurance Solutions Distribution at Lincoln Financial. “Some of these enhancements include increasing caps and participation rates on many indexed accounts which may improve future policy performance, adding new indexed accounts to existing IUL products, and expanding pre-, during, and post-sale tools.”

About Lincoln’s Elite IUL Portfolio
Lincoln's Elite IUL Portfolio is a suite of products directly aligned to customer needs where indexed accounts offer credited interest that drive cash value and death benefit protection, and tools make it easy to manage policies for life. Indexed Accounts are the core of these performance-driven solutions with differentiated S&P 500® enhanced volatility-controlled Indexes (VCIs) offered to provide strength, simplicity and transparency. Optional riders allow clients to customize protection, access, and upside potential, including a Multiplier Rider with three performance levels at issue.

About Lincoln Financial

Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2025, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of December 31, 2025, the company had $349 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, PA., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.

¹ LIMRA: U.S. Individual Life Insurance Sales Post Double-Digit Premium and Policy Sales Growth in the Third Quarter, November 2025
² Lincoln Financial, Consumer Sentiment Tracker, January 2026

Important Information

Lincoln WealthProtector℠ IUL – issued on policy form ICC25-UL6099/25-UL6099, Terminal Illness Accelerated Death Benefits Rider (ICC25TIABR-7131/25TIABR-7131), Chronic Illness Rider (ICC22LAABR-7104/22LAABR-7104), Children’s Term Insurance Rider (ICC25CTR-7129/25CTR-7129), Enhanced Overloan Protection Endorsement (EOPE)(24END-7120) , Extended No-Lapse Rider II (ICC25ENLR-7130/25ENLR-7130), Performance Multiplier Rider (ICC24PMR-7126/24PMR-7126), Waiver of Monthly Deductions Benefit Rider (ICC25WMDR-7128/25WMDR-7128) and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

Not available in NY or CA

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

Indexed universal life is a permanent insurance product with a duration and death benefit. An IUL policy allows for cash value accumulation but is not subject to market exposure. In many cases the indexed universal life products (IULs) will have caps and floors which limit both the volatility of any cash values and the upside potential. Refer to the product guide for more information including any applicable riders and fees, and sales or surrender charges.

The S&P 500® Index, S&P 500® Dynamic Intraday TCA Index, and S&P 500® Daily Risk Control 10% Index (“Indexes”) and associated data are a product of S&P Dow Jones Indices LLC, its affiliates and/or their licensors and has been licensed for use by Lincoln Financial, 2024, S&P Dow Jones Indices LLC, its affiliates and/or their licensors. All rights reserved. Redistribution or reproduction in whole or in part are prohibited without written permission of S&P Dow Jones Indices LLC. For more information on any of S&P Dow Jones Indices LLC’s indices, please visit www.spdji.com. S&P® is a registered trademark of Standard & Poor’s Financial Services LLC (“SPFS”) and Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”). Neither S&P Dow Jones Indices LLC, SPFS, Dow Jones, their affiliates nor their licensors (“S&P DJI”) make any representation or warranty, express or implied, as to the ability of any index to accurately represent the asset class or market sector that it purports to represent and S&P DJI shall have no liability for any errors, omissions, or interruptions of any index or the data included therein.

Growth is not guaranteed. It is possible the policy value will decrease if the indexed accounts do not perform, because policy charges will continue to apply.

LCN-8767321-021026

media@lfg.com

Source: Lincoln Financial

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