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Lincoln Financial Launches New Tool, Helping Parents Prepare Earlier, With Personalized Guidance for Growing Families

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Lincoln Financial (NYSE: LNC) has launched a new tool in collaboration with PERKY to assist parents in planning for parental and bonding leaves. This digital offering, part of Lincoln's workplace benefits solutions, provides personalized guidance for growing families and supports employers in their leave planning process.

The PERKY Leave tool offers features such as on-demand pre-claims information, self-serve planning, an interactive calendar, and Lincoln-specific action items for employees. It aims to help parents understand their benefits, explore options, and create optimal leave plans.

This initiative addresses the needs of the 90% of employees who value personalized, digital guidance for workplace benefits. It also aligns with research showing that over 50% of employees who understand their benefits well are more satisfied with them.

Lincoln Financial (NYSE: LNC) ha lanciato un nuovo strumento in collaborazione con PERKY per assistere i genitori nella pianificazione dei congedi parentali e di bonding. Questa offerta digitale, parte delle soluzioni di benefit sul posto di lavoro di Lincoln, fornisce guidance personalizzata per le famiglie in crescita e supporta i datori di lavoro nel loro processo di pianificazione dei congedi.

Lo strumento PERKY Leave offre funzionalità come informazioni sui pre-claims disponibili on-demand, pianificazione self-service, un calendario interattivo, e azioni specifiche di Lincoln per i dipendenti. Si propone di aiutare i genitori a comprendere i propri benefit, esplorare le opzioni e creare piani di congedo ottimali.

Questa iniziativa risponde alle esigenze del 90% dei dipendenti che apprezzano una guida digitale personalizzata per i benefit sul lavoro. Si allinea anche a ricerche che dimostrano che oltre il 50% dei dipendenti che comprendono bene i propri benefit sono più soddisfatti di essi.

Lincoln Financial (NYSE: LNC) ha lanzado una nueva herramienta en colaboración con PERKY para ayudar a los padres a planificar los permisos parentales y de unión. Esta oferta digital, parte de las soluciones de beneficios laborales de Lincoln, proporciona orientación personalizada para las familias en crecimiento y apoya a los empleadores en su proceso de planificación de permisos.

La herramienta PERKY Leave ofrece características como información sobre pre-claims a demanda, planificación autoservicio, un calendario interactivo, y acciones específicas de Lincoln para los empleados. Tiene como objetivo ayudar a los padres a comprender sus beneficios, explorar opciones y crear planes de permiso óptimos.

Esta iniciativa aborda las necesidades del 90% de los empleados que valoran la orientación digital personalizada para los beneficios laborales. También se alinea con investigaciones que muestran que más del 50% de los empleados que comprenden bien sus beneficios están más satisfechos con ellos.

링컨 파이낸셜 (NYSE: LNC)은 PERKY와 협력하여 부모가 부모 및 유대 휴가를 계획하는 데 도움을 주기 위한 새로운 도구를 출시했습니다. 링컨의 직장 복지 솔루션의 일환으로 제공되는 이 디지털 도구는 성장하는 가족을 위한 맞춤형 안내를 제공하고 고용주가 휴가 계획을 수립하는 데 도움을 줍니다.

PERKY Leave 도구는 수요에 따른 사전 청구 정보, 셀프 서비스 계획, 인터랙티브 캘린더, 그리고 직원들을 위한 링컨 특정 행동 항목과 같은 기능을 제공합니다. 이는 부모가 혜택을 이해하고, 옵션을 탐색하며, 최적의 휴가 계획을 수립하도록 돕는 것을 목표로 합니다.

이 이니셔티브는 맞춤형 디지털 안내를 통해 직장 혜택을 소중히 여기는 90%의 직원의 요구를 충족합니다. 또한, 자신의 혜택을 잘 이해하는 50% 이상의 직원가 그 혜택에 더욱 만족하고 있다는 연구 결과와 일치합니다.

Lincoln Financial (NYSE: LNC) a lancé un nouvel outil en collaboration avec PERKY pour aider les parents à planifier les congés parentaux et de liaison. Cette offre numérique, qui fait partie des solutions de prestations de Lincoln, fournit une orientation personnalisée pour les familles en croissance et aide les employeurs dans leur processus de planification des congés.

L'outil PERKY Leave propose des fonctionnalités telles que informations préalables sur les demandes accessibles à la demande, planification en libre-service, un calendrier interactif et des actions spécifiques à Lincoln pour les employés. Il vise à aider les parents à comprendre leurs avantages, explorer les options et créer des plans de congé optimaux.

Cette initiative répond aux besoins des 90% des employés qui apprécient l'orientation numérique personnalisée pour les avantages en milieu de travail. Elle est également alignée sur des recherches montrant que plus de 50 % des employés qui comprennent bien leurs avantages en sont plus satisfaits.

Lincoln Financial (NYSE: LNC) hat in Zusammenarbeit mit PERKY ein neues Werkzeug zur Unterstützung von Eltern bei der Planung von Eltern- und Bindungsurlauben gestartet. Dieses digitale Angebot, das Teil von Lincolns Lösungen für Arbeitgeberleistungen ist, bietet maßgeschneiderte Beratung für wachsende Familien und unterstützt Arbeitgeber bei ihrem Urlaubsplanungsprozess.

Das PERKY Leave-Tool bietet Funktionen wie on-demand Vorab-Informationen zu Ansprüchen, Selbstbedienungsplanung, einen interaktiven Kalender und Lincoln-spezifische Handlungsempfehlungen für Mitarbeiter. Ziel ist es, Eltern zu helfen, ihre Vorteile zu verstehen, Optionen zu erkunden und optimale Urlaubspläne zu erstellen.

Diese Initiative berücksichtigt die Bedürfnisse von 90% der Mitarbeiter, die personalisierte, digitale Hilfestellung für Arbeitgeberleistungen schätzen. Sie stimmt auch mit Forschungen überein, die zeigen, dass über 50% der Mitarbeiter, die ihre Vorteile gut verstehen, zufriedener mit ihnen sind.

Positive
  • Launch of a new digital tool to assist parents in planning parental and bonding leaves
  • Collaboration with PERKY, a leader in digital planning technology
  • Potential to increase employee satisfaction with workplace benefits
  • Streamlining of employers' leave planning process
  • Reduction in basic leave questions for HR teams
Negative
  • None.

Insights

This new tool by Lincoln Financial represents a strategic move to enhance their workplace benefits solutions, addressing a important need in the market. 90% of employees valuing personalized digital guidance for benefits highlights a significant demand that Lincoln is tapping into. By partnering with PERKY, a leader in digital planning technology, Lincoln is positioning itself as an innovative player in the employee benefits sector.

From an investor's perspective, this initiative could potentially increase Lincoln's competitive edge in the workplace benefits market. The focus on parental leave planning aligns with growing societal emphasis on work-life balance and family support. If successful, this tool could lead to higher customer satisfaction, improved client retention and potentially new business acquisition. However, the financial impact may take time to materialize and would need to be monitored in future earnings reports.

Lincoln Financial's new tool addresses a critical pain point for both employees and HR departments. With 50% of employees who understand their benefits well also being satisfied with them, this tool has the potential to significantly boost employee satisfaction and retention. For HR teams, the streamlined process could lead to increased efficiency and reduced workload related to leave inquiries.

The personalized, digital approach aligns with modern workforce expectations and could position Lincoln as a preferred benefits provider for companies looking to attract and retain top talent. However, the success of this tool will largely depend on its user-friendliness and the quality of guidance provided. It's important for Lincoln to gather user feedback and continuously improve the tool to maintain its effectiveness and relevance in a rapidly evolving workplace benefits landscape.

Lincoln’s new offering, part of its workplace benefits solutions, helps parents prepare for their parental and bonding leaves and support employers in their leave planning guidance.

RADNOR, Pa.--(BUSINESS WIRE)-- Before a new baby or sibling arrives, parents want to know they have a parental leave plan in place that will support them as they savor precious moments, navigate surprises and learn how to juggle work with their new lives. Many parents begin planning four months ahead of their child’s due date to bring a clear plan into view1, and the vast majority — 90% of employees surveyed — value personalized, digital guidance to help them make the most of their workplace benefits – which are often particularly important during this time.2

To help parents and families prepare for this life-changing time, Lincoln Financial (NYSE: LNC) is launching new leave planning and education services with PERKY, a leader in digital planning technology. With PERKY’s user-friendly, digital tool, PERKY Leave, expecting, adoptive and fostering parents can receive personalized support to plan sooner and better understand their leave options.

Employers also benefit, as PERKY’s guidance helps educate employees and outlines their leave options quickly and efficiently — streamlining employers’ leave planning process and reducing the number of basic leave questions for their human resources teams. When parents have access to educational resources that help them understand their benefits, they’re often more satisfied with their employers’ offerings. Increased understanding of benefits can tie directly to employees’ satisfaction with their workplace benefits. More than 50% of employees surveyed who said they understood their benefits very or extremely well were also satisfied with them.3

“We understand how important it is for employers and employees to feel confident and prepared for key life events, particularly when adding a new member to the family,” said Kerry Brooks, Lincoln Financial’s Group Protection Head of Account Management. “We’re proud to offer a solution that supports employers in educating employees on leave benefits, while also ensuring their employees have a guided, hands-on experience so they can confidently plan for one of life’s biggest milestones.”

Through PERKY Leave, expecting parents can plan and manage parental and bonding leaves using the following features:

  • On-demand pre-claims information: Helps employees understand what benefits are available — such as job protection and income replacement — and the value of these benefits while planning their leave.
  • Self-serve planning: Makes it easy for employees to explore their options and map out their optimal leave plan.
  • Interactive calendar: Offers customized configuration including both company-offered family bonding leave benefits and state and federal protections.
  • Lincoln-specific action items for employees: Guides employees through pre-claim leave planning and claim filing.

Lincoln will continue to work and develop solutions with strategic partners to support specific customer needs and its broader employee base.

About Lincoln Financial
Lincoln Financial helps people to plan, protect and retire with confidence. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses — annuities, life insurance, group protection, and retirement plan services. As of June 30, 2024, the company had $311 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates.

LCN-7011258-091224

1 PERKY Leave: https://www.perkytech.com/perky-leave/
2 Harnessing Growth and Seizing Opportunity: 2023 Workforce Benefits Study, LIMRA and EY, 2023.
3 2023 BEAT Study: Benefits and Employee Attitude Tracker, LIMRA.

Lincoln Financial

Julianne Mattera

Julianne.Mattera@lfg.com

267-418-0346

Source: Lincoln Financial

FAQ

What new tool has Lincoln Financial (LNC) launched for parental leave planning?

Lincoln Financial has launched PERKY Leave, a digital tool that provides personalized support for expecting, adoptive, and fostering parents to plan their parental and bonding leaves.

How does the new PERKY Leave tool benefit employers offering Lincoln Financial (LNC) services?

The PERKY Leave tool benefits employers by streamlining the leave planning process, reducing basic leave questions for HR teams, and potentially increasing employee satisfaction with workplace benefits.

What features does Lincoln Financial's (LNC) new parental leave planning tool offer?

The PERKY Leave tool offers on-demand pre-claims information, self-serve planning, an interactive calendar for customized leave configuration, and Lincoln-specific action items for employees.

How many employees value personalized, digital guidance for workplace benefits according to Lincoln Financial (LNC)?

According to Lincoln Financial, 90% of employees surveyed value personalized, digital guidance to help them make the most of their workplace benefits.

Lincoln National Corp.

NYSE:LNC

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