Motorola unveils "Icons Behind The Icons," a new chapter of the "Make It Iconic" campaign celebrating cultural catalysts powered by the razr family
Motorola (OTC:LNVGY) has launched "Icons Behind The Icons," an extension of its "Make It Iconic" campaign featuring the razr smartphone family. The campaign spotlights influential figures who work behind the scenes in sports, beauty, fashion, and food industries.
The campaign debuts with tennis coach Patrick Mouratoglou, known for mentoring stars like Serena Williams and Coco Gauff, demonstrating how he uses the motorola razr ultra's features such as Playlist Studio and Catch Me Up to enhance his coaching. The initiative will expand to showcase three additional chapters across Fashion, Beauty, and Food sectors.
The motorola razr ultra, razr+, and razr are currently available through motorola.com, Best Buy, Amazon.com, and select carriers.
Motorola (OTC:LNVGY) ha lanciato "Icons Behind The Icons", un'estensione della campagna "Make It Iconic" che mette in luce la famiglia di smartphone razr. La campagna racconta personaggi influenti che operano dietro le quinte nei settori dello sport, della bellezza, della moda e del food.
Il debutto vede protagonista il coach di tennis Patrick Mouratoglou, noto per aver allenato stelle come Serena Williams e Coco Gauff, che mostra come sfrutta funzionalità del motorola razr ultra come Playlist Studio e Catch Me Up per migliorare il suo lavoro di coaching. L'iniziativa si espanderà con tre capitoli aggiuntivi dedicati a Moda, Bellezza e Food.
I modelli motorola razr ultra, razr+ e razr sono attualmente disponibili su motorola.com, Best Buy, Amazon.com e presso alcuni operatori selezionati.
Motorola (OTC:LNVGY) ha lanzado "Icons Behind The Icons", una extensión de su campaña "Make It Iconic" protagonizada por la familia de smartphones razr. La campaña pone el foco en figuras influyentes que trabajan tras bambalinas en deporte, belleza, moda y gastronomía.
El lanzamiento presenta al entrenador de tenis Patrick Mouratoglou, conocido por haber mentoreado a estrellas como Serena Williams y Coco Gauff, quien demuestra cómo utiliza funciones del motorola razr ultra como Playlist Studio y Catch Me Up para potenciar su labor como entrenador. La iniciativa se ampliará con tres capítulos adicionales centrados en Moda, Belleza y Food.
Los motorola razr ultra, razr+ y razr están disponibles actualmente en motorola.com, Best Buy, Amazon.com y en operadores seleccionados.
Motorola (OTC:LNVGY)가 "Make It Iconic" 캠페인의 확장판인 "Icons Behind The Icons"를 론칭했습니다. 이번 캠페인은 razr 스마트폰 라인업을 중심으로 스포츠, 뷰티, 패션, 푸드 업계에서 무대 뒤에서 활약하는 영향력 있는 인물들을 조명합니다.
캠페인은 세레나 윌리엄스, 코코 고프 등 스타들을 지도한 것으로 알려진 테니스 코치 Patrick Mouratoglou의 등장을 시작으로, 그가 코칭에 motorola razr ultra의 Playlist Studio와 Catch Me Up 같은 기능을 어떻게 활용하는지 보여줍니다. 이 프로젝트는 패션, 뷰티, 푸드 분야를 다루는 추가 세 개의 챕터로 확장될 예정입니다.
motorola razr ultra, razr+, razr 모델은 현재 motorola.com, Best Buy, Amazon.com 및 일부 통신사를 통해 구매 가능합니다.
Motorola (OTC:LNVGY) a lancé «Icons Behind The Icons», une extension de sa campagne «Make It Iconic» mettant en scène la famille de smartphones razr. La campagne met en lumière des personnalités influentes œuvrant en coulisses dans les domaines du sport, de la beauté, de la mode et de la gastronomie.
Le lancement présente le coach de tennis Patrick Mouratoglou, réputé pour avoir entraîné des stars comme Serena Williams et Coco Gauff, qui montre comment il utilise des fonctionnalités du motorola razr ultra telles que Playlist Studio et Catch Me Up pour améliorer son coaching. L'initiative s'étendra ensuite avec trois chapitres supplémentaires dédiés à la Mode, à la Beauté et à la Food.
Les motorola razr ultra, razr+ et razr sont actuellement disponibles sur motorola.com, Best Buy, Amazon.com et auprès de certains opérateurs sélectionnés.
Motorola (OTC:LNVGY) hat "Icons Behind The Icons" gestartet, eine Erweiterung der Kampagne "Make It Iconic", die die razr-Smartphone-Familie in den Mittelpunkt stellt. Die Kampagne rückt einflussreiche Personen in den Fokus, die hinter den Kulissen in den Bereichen Sport, Beauty, Mode und Food arbeiten.
Den Auftakt macht der Tennis-Trainer Patrick Mouratoglou, bekannt für seine Arbeit mit Stars wie Serena Williams und Coco Gauff. Er zeigt, wie er Funktionen des motorola razr ultra wie Playlist Studio und Catch Me Up nutzt, um sein Coaching zu verbessern. Die Initiative soll um drei weitere Kapitel aus den Bereichen Fashion, Beauty und Food erweitert werden.
Die Modelle motorola razr ultra, razr+ und razr sind derzeit über motorola.com, Best Buy, Amazon.com und ausgewählte Netzbetreiber erhältlich.
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Highlighting bold voices in sport, beauty, fashion, and food who make iconic moments possible behind the scenes
Make It Iconic is more than a brand platform, it has become a rallying cry for trendsetters and doers. With "Icons Behind The Icons," Motorola turns the spotlight toward visionaries who empower others to shine, with the support of razr and moto ai to make it iconic in their own right.
At its core, the campaign explores a powerful truth: behind every iconic moment, there's someone or something, making it all possible. Featuring the latest razr family, powered by cutting-edge AI and iconic foldable design, this campaign celebrates those who push boundaries and challenge convention.
"Icons Behind The Icons" kicks off with a celebration of sport during one of the most anticipated global tennis moments of the year. At the heart of the story is world-renowned tennis coach Patrick Mouratoglou, mentor to legends like Serena Williams, Stefanos Tsitsipas, Coco Gauff, and Naomi
"Greatness at a Grand Slam may look effortless but behind the champion is a team working relentlessly to make it all possible," said campaign star Patrick Mouratoglou. "My motorola razr ultra keeps me connected, organized, and ready for whatever comes next. It's more than my phone, it's a tool that I rely on to perform my best for my champions."
As the campaign unfolds, Motorola will unveil three additional "Icons Behind The Icons" chapters across Fashion, Beauty, and Food, featuring renowned creators and innovators driving their industries forward and powering their creative process with the motorola razr family.
"With the Icons Behind The Icons campaign, we're celebrating icons who are not typically in the spotlight and highlighting how the razr enables them to be prepared for iconic moments in their category," said Maria Jose Martin, Motorola's North America Marketing Director. "The motorola razr family has always represented bold design and innovation, and now it's standing alongside the culture catalysts driving what's next. At Motorola, we're proud to support the doers, makers, and changemakers shaping the future from the background."
Like the motorola razr family, these individuals are powered by creativity. Whether coaching champions, directing fashion, redefining beauty, or reimagining food, they don't just shape culture—they drive it. And through it all, the motorola razr ultra is their trusted companion, blending style, performance, and AI to keep pace with their vision.
AVAILABILITY
The motorola razr ultra, motorola razr+, and motorola razr are now available on motorola.com, Best Buy and Amazon.com, as well as select carriers. For pricing and availability, please visit Motorola's website.
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SOURCE Motorola
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