Couchmas is Here: Lovesac Officially Takes Over the Week Between Christmas and New Year

Rhea-AI Summary

The Lovesac Company (Nasdaq: LOVE) launched its holiday campaign Couchmas running from December 26, 2025 through January 4, 2026, celebrating post‑holiday relaxation with nationwide giveaways and promotions.

Customers may nominate deserving individuals at Lovesac.com for a chance to win a free Lovesac couch; winners will be selected from online nominations and local activations. Lovesac is also offering a 40% off sale in showrooms and online during Couchmas, matching its Black Friday promotion. CEO Shawn Nelson commented that Couchmas honors community generosity and encourages rest and connection.

Key Figures

Couchmas nomination window December 26 through January 4 Dates when customers can nominate recipients at Lovesac.com

Promotional discount 40% off Discount on all Lovesac products during Couchmas, in showrooms and online

Giveaway prize Free Lovesac couch Awarded to nominated winners during Couchmas campaign

Pre-news share price $14.90 Price before Couchmas article; <b>-47.18%</b> vs 52-week high, above 52-week low

52-week high $28.21 Upper end of the 52-week trading range before this news

52-week low $11.26 Lower end of the 52-week trading range before this news

Market cap $217,794,879 Equity value prior to Couchmas announcement

Relative volume 0.34x Today’s volume vs 20-day average ahead of the news

Market Reality Check

$15.27 Last Close

Volume Volume 186,882 is below 20-day average 549,192 (relative volume 0.34). low

Technical Price 14.90 is trading below the 200-day MA at 17.27.

Peers on Argus 1 Down

Among key peers, moves were mixed: FLXS up 0.74%, SNBR up 2.86%, HBB up 3.29%, while VIOT fell 1.92% and momentum scanner flagged COOK down 4.72%. This suggests the Couchmas promotion is more company-specific than part of a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 19	ESG report	Positive	-1.6%	ESG & Impact Report outlining sustainability achievements and long-term targets.
Dec 11	Earnings results	Negative	-7.8%	Q3 FY26 results with flat sales, margin compression and wider net loss.
Nov 26	Earnings call date	Neutral	+3.6%	Announcement of Q3 results release date and investor conference call details.
Nov 20	Board change	Positive	-1.4%	Appointment of experienced executive Wan Ling Martello to the Board.
Oct 21	Executive hire	Positive	-1.9%	Hiring of Chief Technology and Digital Transformation Officer to drive digital strategy.

Pattern Detected

Shares have often weakened on positive strategic or ESG headlines while reacting in line with weaker earnings.

Recent Company History

Over the last few months, Lovesac news has focused on ESG progress, financial results, and leadership changes. The ESG & Impact Report on Dec 19 highlighted net-zero targets yet saw a -1.56% move. Q3 FY26 earnings on Dec 11 showed flat sales and wider losses, with shares down 7.79%. Board and technology leadership appointments in November coincided with modest declines. Against this backdrop, the Couchmas promotion extends Lovesac’s community and brand-building efforts following prior ESG and impact initiatives.

Market Pulse Summary

This announcement promotes Couchmas, a nationwide giveaway and 40%-off campaign running from December 26 through January 4, aimed at spotlighting “deserving” individuals with free couches and broad discounts. In context of recent ESG initiatives and leadership changes, it extends Lovesac’s focus on community and brand engagement while the stock trades well below its 52-week high and under its 200-day MA. Investors may watch how this promotion influences traffic, sales mix, and future earnings commentary.

AI-generated analysis. Not financial advice.

Lovesac Celebrates Comfort, Connection and Unapologetic Lounging During Couchmas with Giveaways for Deserving Individuals All Week Long

STAMFORD, Conn., Dec. 26, 2025 /PRNewswire/ -- This holiday season, The Lovesac Company (Nasdaq: LOVE), the Designed For Life® home furnishing and technology brand known for its innovation, comfort, and sustainability, is celebrating Couchmas, the "most wonderfully unproductive week of the year." Santa Claus, the hardest working holiday man himself, is Lovesac's official Couchmas spokesperson leading the charge with giveaways designed to celebrate individuals and families who could use a little extra post-holiday comfort.

Lovesac kicked off the season with "Spread the Love" initiatives, surprising deserving individuals through in-showroom moments, pop-up events, and social media activations—sharing stories of generosity within local communities. Now, Lovesac is expanding the initiative nationwide, inviting people everywhere to recognize those in their lives who make a difference quietly, consistently, and often without recognition. Whether it's someone who has carried their family through the season, served as their community's Santa Claus, or simply deserves a soft place to land, Lovesac wants to hear their story.

During Couchmas, Lovesac will celebrate this magical week when sweats replace schedules, leftovers replace meal plans, and the couch becomes the center of daily life. From December 26 through January 4, customers may nominate someone they love online at Lovesac.com. Winners will receive a free Lovesac couch—designed to make their homes a little cozier this winter season. During Couchmas, customers will also receive 40% off all Lovesac products in showrooms and online, matching their Black Friday promotion.

"Couchmas is an invitation to unwind, reconnect, and honor the people who show up for others in meaningful ways," said Shawn Nelson, Founder and CEO of Lovesac. "The stories we are seeing fill us with hope and we're excited to bring communities together and turn this uniquely relaxed week into a celebration of generosity and LOVE."

To submit your nominations, and for full terms and conditions, please visit www.Lovesac.com

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 8th Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, PILLOWSAC, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

CONTACT: Sue-Jean Kang, sjkang@neilsonswiader.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/couchmas-is-here-lovesac-officially-takes-over-the-week-between-christmas-and-new-year-302649481.html

SOURCE The Lovesac Company

FAQ

What are the dates for Lovesac's Couchmas promotion (LOVE) in 2025?

Couchmas runs from December 26, 2025 through January 4, 2026.

How can I nominate someone for a free Lovesac couch during Couchmas (LOVE)?

Submit nominations online at Lovesac.com between Dec 26, 2025 and Jan 4, 2026.

What discount is Lovesac (LOVE) offering during Couchmas 2025?

Lovesac is offering 40% off all products in showrooms and online during Couchmas, matching its Black Friday promotion.

Who is the Couchmas spokesperson for Lovesac (LOVE) in 2025?

Santa Claus is named as the official Couchmas spokesperson for the campaign.

Will Couchmas promotions be available nationwide for Lovesac (LOVE)?

Yes, Lovesac expanded Couchmas nationwide with online nominations and in‑showroom activations.

Where can I find Couchmas terms and conditions for Lovesac (LOVE)?

Full terms and conditions are available at www.Lovesac.com.