Couchmas is Here: Lovesac Officially Takes Over the Week Between Christmas and New Year

The Lovesac Company (Nasdaq: LOVE) launched its holiday campaign Couchmas running from December 26, 2025 through January 4, 2026, celebrating post‑holiday relaxation with nationwide giveaways and promotions.

Rhea-AI Summary

The Lovesac Company (Nasdaq: LOVE) launched its holiday campaign Couchmas running from December 26, 2025 through January 4, 2026, celebrating post‑holiday relaxation with nationwide giveaways and promotions.

Customers may nominate deserving individuals at Lovesac.com for a chance to win a free Lovesac couch; winners will be selected from online nominations and local activations. Lovesac is also offering a 40% off sale in showrooms and online during Couchmas, matching its Black Friday promotion. CEO Shawn Nelson commented that Couchmas honors community generosity and encourages rest and connection.

Argus Dec 26 session

+2.48% close to close Open Argus

Details

News Market Reaction – LOVE

In the Dec 26 session, LOVE gained 2.48%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement promotes Couchmas, a nationwide giveaway and 40%-off campaign running from Decembe...

Analysis

This announcement promotes Couchmas, a nationwide giveaway and 40%-off campaign running from December 26 through January 4, aimed at spotlighting “deserving” individuals with free couches and broad discounts. In context of recent ESG initiatives and leadership changes, it extends Lovesac’s focus on community and brand engagement while the stock trades well below its 52-week high and under its 200-day MA. Investors may watch how this promotion influences traffic, sales mix, and future earnings commentary.

Key Figures

Couchmas nomination window: December 26 through January 4 Promotional discount: 40% off Giveaway prize: Free Lovesac couch +5 more

Couchmas nomination window

December 26 through January 4

Dates when customers can nominate recipients at Lovesac.com

Promotional discount

40% off

Discount on all Lovesac products during Couchmas, in showrooms and online

Giveaway prize

Free Lovesac couch

Awarded to nominated winners during Couchmas campaign

Pre-news share price

$14.90

Price before Couchmas article; <b>-47.18%</b> vs 52-week high, above 52-week low

52-week high

$28.21

Upper end of the 52-week trading range before this news

52-week low

$11.26

Lower end of the 52-week trading range before this news

Market cap

$217,794,879

Equity value prior to Couchmas announcement

Relative volume

0.34x

Today’s volume vs 20-day average ahead of the news

Historical Context

5 past events · Latest: Dec 19

5 events

1. Dec 19

   ESG report

   24h Move

   -1.6%

   ESG & Impact Report outlining sustainability achievements and long-term targets.

2. Dec 11

   Earnings results

   24h Move

   -7.8%

   Q3 FY26 results with flat sales, margin compression and wider net loss.

3. Nov 26

   Earnings call date

   24h Move

   +3.6%

   Announcement of Q3 results release date and investor conference call details.

4. Nov 20

   Board change

   24h Move

   -1.4%

   Appointment of experienced executive Wan Ling Martello to the Board.

5. Oct 21

   Executive hire

   24h Move

   -1.9%

   Hiring of Chief Technology and Digital Transformation Officer to drive digital strategy.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Lovesac Celebrates Comfort, Connection and Unapologetic Lounging During Couchmas with Giveaways for Deserving Individuals All Week Long

STAMFORD, Conn., Dec. 26, 2025 /PRNewswire/ -- This holiday season, The Lovesac Company (Nasdaq: LOVE), the Designed For Life® home furnishing and technology brand known for its innovation, comfort, and sustainability, is celebrating Couchmas, the "most wonderfully unproductive week of the year." Santa Claus, the hardest working holiday man himself, is Lovesac's official Couchmas spokesperson leading the charge with giveaways designed to celebrate individuals and families who could use a little extra post-holiday comfort.

Lovesac kicked off the season with "Spread the Love" initiatives, surprising deserving individuals through in-showroom moments, pop-up events, and social media activations—sharing stories of generosity within local communities. Now, Lovesac is expanding the initiative nationwide, inviting people everywhere to recognize those in their lives who make a difference quietly, consistently, and often without recognition. Whether it's someone who has carried their family through the season, served as their community's Santa Claus, or simply deserves a soft place to land, Lovesac wants to hear their story.

During Couchmas, Lovesac will celebrate this magical week when sweats replace schedules, leftovers replace meal plans, and the couch becomes the center of daily life. From December 26 through January 4, customers may nominate someone they love online at Lovesac.com. Winners will receive a free Lovesac couch—designed to make their homes a little cozier this winter season. During Couchmas, customers will also receive 40% off all Lovesac products in showrooms and online, matching their Black Friday promotion.

"Couchmas is an invitation to unwind, reconnect, and honor the people who show up for others in meaningful ways," said Shawn Nelson, Founder and CEO of Lovesac. "The stories we are seeing fill us with hope and we're excited to bring communities together and turn this uniquely relaxed week into a celebration of generosity and LOVE."

To submit your nominations, and for full terms and conditions, please visit www.Lovesac.com

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 8th Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, PILLOWSAC, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

CONTACT: Sue-Jean Kang, sjkang@neilsonswiader.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/couchmas-is-here-lovesac-officially-takes-over-the-week-between-christmas-and-new-year-302649481.html

SOURCE The Lovesac Company

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the dates for Lovesac's Couchmas promotion (LOVE) in 2025?

Couchmas runs from December 26, 2025 through January 4, 2026.

How can I nominate someone for a free Lovesac couch during Couchmas (LOVE)?

Submit nominations online at Lovesac.com between Dec 26, 2025 and Jan 4, 2026.

What discount is Lovesac (LOVE) offering during Couchmas 2025?

Lovesac is offering 40% off all products in showrooms and online during Couchmas, matching its Black Friday promotion.

Who is the Couchmas spokesperson for Lovesac (LOVE) in 2025?

Santa Claus is named as the official Couchmas spokesperson for the campaign.

Will Couchmas promotions be available nationwide for Lovesac (LOVE)?

Yes, Lovesac expanded Couchmas nationwide with online nominations and in‑showroom activations.

Where can I find Couchmas terms and conditions for Lovesac (LOVE)?

Full terms and conditions are available at www.Lovesac.com.